When you are trying to climb to the top of the search engine rankings, you want to use any pieces of information available to help you get there. By maximizing your SEO, you can stand out from the competition and make your site your audiences’ go-to. However, when you’re running a website, and you have access to so much data, how do you best use it to boost your SEO? Website owners use so many different tools to help them make sense of their data.

There’s Moz and SEM Rush for keywords and backlinks, Google Analytics for session data, Google Search Console for query data, and the list just goes on. However, even with all these tools, you don’t necessarily get the best insights possible. 

What is valuable is the data that these tools can provide you, but when it comes to understanding the data, you’re better off using SQL join and SQL tools to get the best insights. 

Here are 4 audits where SQL can give you superior insights into the tools you’re currently using. 

Website Quality

It’s possible to do a website quality audit using the traditional tools, but you have to pull data from lots of different tools to do it. For instance, your Google Analytics might have your technical information, and your Moz might have your content information. SQL can automate the process of pulling all this data together, to give you a complete overview of your website quality.

By merging different data sets, SQL enables you to make better use of your data and create more meaningful insights, all in one place.

Internal Links

Internal links are an important tool for structuring your website and pleasing the search engine bots. However, this web of internal links can get extremely complicated the more you build up your site, which means there is plenty of space for optimization.

The data is all there for you to find ways of optimizing your internal linking, but finding it and making sense of it isn’t so easy. The right SQL tools can help you do this and make sense of your internal link structure, improving your SEO.

Keyword GAP

A keyword GAP analysis is a great tool to find new ways of driving more traffic to your website. In a keyword GAP analysis, you find out which keywords are driving traffic to your competitors’ sites, but not yours. Again, this process involves combining different data sets in order to find actionable insights, and the most effective way to do this is through SQL. 

Competitor Backlinks

Just as there will be some keywords your competitors are exploiting better than you are, there are bound to be plenty of backlinks your competitors have that you don’t. If a website is willing to link to their site, there’s a chance it will also be willing to link to your site, so this is an opportunity.

You want to know which backlinks are working best for your competitors and create similar links for your own site. This means understanding how to manipulate the data you have to find the answers you are looking for.