3 Genius Ways to Track Keywords More Effectively

lollyv2Every website owner is aware that keywords play a major role in the amount of traffic that they receive, but are you taking the necessary steps to make sure that you get as much as possible out of each keyword? Between Google’s constant algorithm updates and a shift in public opinion regarding keyword stuffing practices, it may seem harder now than ever to keep your SEO fresh and effective. Fortunately, there are many techniques that you can utilize to do everything from tracking the success of each keyword, to choosing which words to use in the first place.

1. Closely Monitor Each Keyword

Some people still erroneously believe that SEO requires a one and done approach. However, nothing could be further from the truth. The reality is that industry-related keywords and buzzwords come in and out of fashion as quickly as clothing, and you need to tweak your written content to accommodate these changes.

Before you can begin, though, you must determine which keywords are actually working. An SEO dashboard makes it possible to see how much traffic each keyword is attracting and how they impact your Google search ranking. If a previously popular term takes a downturn that lasts more than a few weeks, it may be necessary to begin focusing on a new keyword. But before you completely abandon an old word or phrase, you can add a new sentence that contains your intended replacement keyword and track how it compares against the older word.

2. Create One Week Ad Campaigns around Specific Keywords

The main keyword that you choose to focus on in each PPC ad will have a dramatic impact on whether or not consumers make a purchase. With this in mind, you must track the results of each ad. It is easy for a business owner to assume that the phrase they would use to look something up will be the same for potential customers, but this is often not the case.

For example, a massage therapist who offers reflexology may get stuck on the industry term for what others are more likely to call a foot massage. Running two ads that each contain one of these terms and comparing the results at the end of the week will give you a much better idea of how to target the right keywords to attract new customers. This is a much more viable option than running ads for a month or more before looking at the results because it will enable you to make quick adjustments to your ads, blog posts and even website content. Again, this is data that you could add into an SEO dashboard to make the tracking and reviewing process less cumbersome.

3. Track Keyword Placement

One of the major changes that Google put in place to discourage keyword stuffing was a shift in the way these words are ranked. Instead of the quantity of each word being a major indicator for Google, the search engine now looks at where the keywords are placed. It is best to get your most important keyword into the first 100 words of your text. After you do this, you can place a major emphasis on tracking that specific keyword and whether or not your search engine ranking improves.

If you do not receive the desired results, you may need to move the placement of your most important keywords. Additionally, it is important to tie these words into your city name if you are targeting a local audience. Keep in mind that Google strives to offer users the best results for their local area, but you can only take advantage of this by adding in the right keyword combinations.

As you can see, tracking each keyword is even more important than coming up with them in the first place. After all, if your chosen keywords are not providing you with good results, you will be able to make the necessary tweaks much more quickly by closely monitoring everything. Think of proper keyword placement and tracking as the lifeblood of your business. Without them, it will be impossible to thrive, let alone survive.

Holly Chavez is the CEO and Founder of H& A Walters Fulfillment Center, a small logistics startup company. She is also a digital marketer who believes strongly in the power of SEO to create an online presence for start-ups and small to large business ventures. You can catch up to her on twitter @hollyleichavez. Feel free to send her a message.

Photo courtesy of Viktor Hanacek/ Picjumbo