How to Efficiently Manage Your Link Building Project

How to Efficiently Manage Your Link Building Project

In the SEO industry, link building remains as one of the most effective methods of improving your website’s ranking. With more than 1.7 billion websites existing in the world wide web, the competition for the top SERPs is tight.

So if you are looking to increase your chances of gaining a better spot, especially on Google’s search results, you’d better start rolling out some link building projects for your website. But if you are already handling multiple SEO projects at the moment, how can you run your link building more efficiently? Follow these simple steps and start building your website’s SERP rankings through link building.

Create a detailed link building plan

Just like any other projects, you need to first create a plan before moving on to your next steps. To run a successful link building campaign, you will need to plan how to handle everything. Planning is a crucial step as this is the time for you to identify what your goals are and how you will work on achieving it.

As part of your plan, you will want to write down your specific goals in conducting a link building campaign. Do you simply want to increase traffic, improve your website’s ranking, or to build your brand’s reputation? Or is it all of the above?

Based on what your goal is, you can then move forward with identifying how you will meet your goal. Will you need funds to pay for links? Will you need to hire a writer to submit articles? By planning, you will have a direction on how to accomplish your link building project and achieve your ultimate goal of improving your website’s ranking.

Focus on relevant niche

To optimize your link building efforts, you will need to focus only on building links with relevant websites. Nowadays, search engines, especially Google, have been streamlining their ranking criteria and giving importance to relevance and quality of links. So if you don’t want to penalize the website you are working on, you should stick to linking with websites within a tighter, more pertinent niche. 

For example, if you are building links for an event planning business, you should build links with websites that are related to weddings, birthdays, flower services, catering, and the like. See to it that you provide them with a good reason to want to link with your website, too. For that, you can start by creating quality, highly informative articles that people within your niche will find useful.

Authoritative sites see to it that they offer articles that their site visitors will want to read and use as resources. Your website will benefit from doing just the same.

Research websites and contacts based on your niche

Once you have identified the niche that you will want to work on, you can now start scouring the internet for websites that you can use for your link building campaign. You will want to create a database containing all websites that you can connect with, including their contact details and the different means that they will allow you to link with them.

Some websites offer guest or  sponsored article submissions, while others allow paid link placements. Depending on your preferences and your needs, you can choose any or all of these options to get more links towards your website. Just see to it that the websites that you are contacting are reputable and that they belong in the same niche as yours.

Implement and follow a process

Once you have your contacts ready, you can now begin your outreach. But more than just requesting for websites to link to you, you will also need to make sure that you are keeping track of everything that you are doing. Once you start communicating with multiple websites, you might find yourself getting lost or confused. So if you want to make sure that you are doing everything correctly, you might want to organize your files and follow a process if you want your link building campaign to be a success.

Link building requires a variety of tasks — from researching and preparing a list of websites to communicating or negotiating with website owners/managers and preparing your links or articles for posting. Then once you have your articles ready, you have to submit it for review and wait for updates from your contacts. If you did a great job preparing the article, chances are, your contacts won’t have to request that you alter any parts of the article in accordance with their guidelines. Afterwards, you will still have to wait for further updates to see if your article is published, including the links you want included for your website.

So yes, link building will require lots of work and monitoring. But if done right, your efforts will pay off and you can eventually boost your website’s ranking. Just be sure to always follow your process and see to it that you document everything so that you won’t have to lose track of any work you have so far done.

Use tools to document your campaigns

Needless to say, you will need to take advantage of technology to keep your link building campaign running smoothly. Apart from maintaining a database of your contacts, you should also consider using a project management software that will make it easy for you, and for your link building team, to monitor the progress of your campaign. 

Many visual project management tools are now available online, most of which are implementing the Agile methodology. Be it Extreme Programming (XP), Scrum, Crystal or Kanban project management, these are all designed to make it easy for project managers to keep track of their processes more efficiently. Moreover, with a project management tool at hand, you get better visibility of what is going on with every step that you and your team takes for your link building campaign.

Conclusion

Whether you are running a campaign for your own business or you are offering link building services to other businesses, it matters that you get to manage your campaign smoothly and conveniently. Without proper planning, research, documentation and project management, the whole campaign might not work out as well as you would have hoped. So see to it that you take all these steps to help your link building campaign become a success.

Writer

Christine Joy Leal is an experienced freelance writer and content manager, wife and mother-of-two. She loves keeping things in order and enjoys using the Kanban and Agile methodologies to manage all her writing projects, daily tasks, and other personal matters that require efficient organization. Apart from managing her busy content writing career, she also enjoys books, movies, TV series, online games, music, and crocheting. She also writes blogs for Kanban Zone and for her personal website.

How and Why to Use and Optimize Infographics to Meet Your Content Marketing Goals

When it comes to creating an effective digital marketing strategy, there are several issues that you need to tend to. First, you need to develop your own voice and angle in order to become recognizable and relevant to your target audience.

Second, you need to diversify your content, not just in topics but in format as well. For a lot of content creators, this is a saving grace seeing as how it gives them an opportunity to recycle old content, thus prolonging its useful life.

On the other hand, each format has something unique to offer and here are the top five perks that you’ll get access to once you start using infographics to improve your content marketing campaign.

1. Improving your SEO

One of the first things that a great infographic can do for you is help improve your SEO efforts. The way this works is simple: first, you get higher traffic. A lot of people use the keyword infographic when typing in the keyword in the search box of their browser.

There are also a lot of people who go to the image section and look for visual content straight away. Here, an infographic has substantially higher chances of getting chosen. Other than this, an infographic has higher chances of retaining the audience somewhat longer. This is also a relevant SEO metric.

When writing their own posts, a lot of content creators love to link to infographics. This means that using infographics increases the number of potential backlinks that you will generate. Other than this, we’re living in a mobile world and the fact that infographics are extremely mobile-friendly means that it helps with your mobile SEO (and SEO in general) quite a bit.

Due to the fact that one of the core purposes of your content marketing strategy is to improve your SERP position, it is clear that going for infographics is always a great idea.

2. More efficient message

The next thing you need to take into consideration is the advantage of graphical data representation in infographics. What you need to remember is the fact that the more effective the message is, the more likely it is to cause a strong impact on the reader.

Humans are visual beings, due to the fact that our brain is capable of processing visual information 60,000 times faster than verbal. Therefore, it is your duty as a content marketer to give visual backup to any information that you want to convey.

One more thing you need to understand is that a lot of content creators make a mistake of digressing too much while writing posts. Why? Well, chances are that they are familiar with the fact that pieces of 3000+ words tend to be quite popular with search engines, which makes them try to artificially prolong their article.

This makes the content filled with fluff text and diminishes its value, in general. Seeing as how infographics are space-limited content pieces, you will have to be more efficient with your message, as well.

3. Integration in traditional marketing

The third thing you should focus on is the fact that infographics are one of the few digital marketing mediums that could actually be transformed into an offline marketing technique. In fact, agencies like Infostarters provide infographics that can, later on, be printed as brochures.

This type of distributable printed material helps the brand reach audiences that they would otherwise have no access to. At the very least, it can make you appear omnipresent.

As for the effectiveness of brochures, you see, the truth is that 7 out of 10 visitors pick up brochures from a display. This is a major boon to your marketing, provided that you have a brick and mortar business to display them at.

Second, about 95 percent of people become aware of a business after picking up a brochure (something that we’ll return to, later on). Lastly, as much as 80 percent of people will actually consider visiting you after they pick up your brochure.

4. Increasing your reach

One of the most relevant traits of a content type is just how shareable it is. When it comes to this, infographics are at the very top of the list. First of all, in order to understand why this is so, you need to understand why people share content, to begin with.

When a person shares, they often want to give people a better sense of what they care about. Seeing as how infographics usually focus on the most relevant statistic on a certain topic, such a thing is not that hard to envision.

Another reason behind this is in order to connect with those who share their interests and it is not uncommon for fans of a brand to form a community.

Keep in mind that the reasons behind sharing differ from one person to another. For instance, an altruist is looking for a way to help others (by educating them on a certain topic) while a careerist uses this to relate to like-minded professionals.

Regardless of their motivation, it is more than clear that infographics give them enough material to reach these goals of theirs which should be a reason enough for your brand to start using them, on its own.

5. Increasing brand awareness

The next thing worth mentioning is the topic of brand recognition and brand awareness. You see, the basic difference between these two phenomena is that brand recognition requires your audience to merely be acquainted with the existence of your brand.

It is determined by their ability to tell you apart from others. It also requires them to recognize your brand name, your logo, etc. On the other hand, brand awareness requires them to possess a certain amount of in-depth knowledge regarding your brand. When it comes to this, it’s really quite hard to match the effectiveness of a well-designed infographic.

Conclusion

The very last thing worth keeping in mind is the fact that using and optimizing infographics isn’t necessarily a simple thing. It takes a lot of practice and it’s more than obvious that designing an infographic requires far more technical skill and prowess than designing a traditional (text-based) piece of content.

Still, by just knowing how and why infographics benefit your brand as a whole, you’ll already provide yourself with good enough reasons and motivation to pull it off. 

5 MOST COMMON SEO ERRORS THAT HURT YOUR RANKINGS

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Are you a financier or a CEO of a budding business venture? If you’re any of them. Here’s a bit of your interest.

Being at power demands for constant up-gradation teamed up with accurate execution of strategies to achieve the final goal.

Even though a team of individuals works together towards achieving a brand’s specific goal, unfortunately, entrepreneurs still fail to reap optimal results when it comes to downplaying their business tactics.

So what’s that significant lacking, and why overseeing such aspects drives a nail in the coffin of an entrepreneurs’ career? Let’s dig in to identify that concerned area.

Enough raving for now!

Let’s get down to brass tacks and pinpoint which areas really need some working done. As today’s  audience is more prone to digitizing; thus, prowling on healthy and responsive traffic through digital marketing looks like a surefire way to rank higher in a shorter while.

Ever wondered, what could be that actual factor impacting our rankings?

SEO it is!

Even though businesses now are leveraging SEO and possibilities are even, you must be familiar with this multidimensional creature, but do you think you’re implementing it the right way and getting those prospects to convert into regulars?

On the basis of some recognized outcomes, SEO is also said to be the backbone of a corporate structure.

A pivotal point to ingrain in mind is, it only serves as a backbone if conducted and executed the right way.

So let’s get to know SEO and its significance a bit more. Also, learn some of the most common mistakes entrepreneurs make, which takes a heavy toll on their business activities.

A more in-depth definition of SEO can be portrayed through a relatively similar field with a bit tweaking in its functioning and tasks.

SEO works much similar to that of an expense tracking software. The only difference between them is the former tracks progress and visibility while the latter keeps track of one’s budget and spending practices. 

Here’s what we want you to know on this massive subject with some frequently made SEO mistakes which are hurting your rankings.

NOT USING ANALYTICS TO TRACK CONVERSIONS

If you are a budding entrepreneur making use of SEO and raving what massive traffic it has bring to your site must be your kind of thing – still, you need to know some of the major failures in SEO asap!

Not to mention, SEO is gigantic and covers a lot more than traffic generation. Because what’s a business without active customers.

Most of the time, you may rank higher but merely get any conversions. Using analytics certainly helps keep track of visitors converted into customers.

Doing so, let’s you know which strategies are working for your business and which of them needs to be dropped. Hence resulting in improved optimization.

LESS UNIQUE TITLES & METAS

Many businesses entering the business world use their site name as the title for each page which is quite alarming.

Each page should contain a title that can manage to grab eyeballs. These are further shared in many social sites like tweets or in case people bookmark your site. Thus  titles that captivate at first glance are a key factor to keep in the look.

This way you feasibly make your company name prominent. So while you decide on a title for your site’s pages, be sure to choose on one that seems relevant to that page.

Now coming to a company’s sales pitch meta tags! 

These are descriptions ranging from 100 to 160 characters. Therefore, it’s recommended to craft as enthralling meta tags as possible.

Devoting some reasonable time to compose and craft quality meta’s can actually encourage the visitors to click on to the link. All those efforts further go a level up when relevant keywords are integrated within these descriptions.

REPETITION OF ANCHOR TEXT

What most of the site owners don’t pay much heed to is the optimization of anchor text. 

Continually using the same anchor text leaves your content with a dent of less worthiness. It seems quite funny to the audience visiting your sites, which is the major reason hurting your SEO rankings.

That’s the chief reason why repetition of anchor text is highly discouraged as it looks like you trying to game the system which, obviously, you can’t!

So it’s better to practice a mix and match of phrases as it mimics the feel of a natural-looking sentence rather than a stuffed text. It appears relatively more natural to both the audiences and the crawlers too.

NOT USING WELL-CRAFTED CONTENT

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Websites must use well-crafted content in order to rank higher in minimum time that also by sticking to the conventional entrepreneurial wisdom, which says to value quality over quantity.

Poorly crafted content or spun content is something google crawler does not consider, which consequently impacts the site’s credibility.

Readers can always tell if your content is unique and distinctive, so better not to game your audience as they are the ones making you rank. So be sure to keep it as real as possible.

Outsource your content or hire resources having expertise in content crafting.

Although it may require a considerable chunk of your budget, the end result is all worth it. Possibilities are your site becomes more likely to get conversions.

Sounds like a decent deal! Isn’t it? Now you know why quality content is also dubbed as currency, just because it sells. So it’s crucial to realize the role well-crafted content holds and why we are stressing about entrepreneurs taking a move to invest in it.

NOT GENERATING LINK WORTHY CONTENT

An integral aspect that is commonly neglected and is now becoming a fundamental issue is the irrelevancy of the content.

That’s a grim reality and needs to be taken into account even though you are publishing genuine content but still not getting links.You need to realize the problem is not with your content but with its relevancy with that particular niche.

Want us to reveal the concealed secret behind getting more links faster? 

Make your content as genuine and compelling as possible. Either add infographics, reference links, or video illustrations to get your website’s envisioning clear, loud, and visible. 

Author Bio 

emmaEmma Thomas is a content writer and a copywriter who specializes in writing marketing blogs and sales pages.  A writer by day and a reader by night, she can be often found picking cherries in summer Afternoons.