SEO Content Marketing Secrets you Never Knew Existed

You cannot be good at SEO without creating marketable content. Using the right SEO content marketing strategy produces the right results.

Every month, WordPress users produce about 70 million new posts. Again, 47% of buyers view at least 3-5 pieces of content before a purchase action. Are your contents valuable, well written, and can drive sales conversion or they get drowned in the tons of posts published?

Contained in this article are amazing secrets that would help you in content marketing for your business.

What is Content Marketing?

Content marketing is the strategy of creating and distributing valuable content to stimulate customers’ interest. It is one effective marketing technique that uses content to attract prospects.

It goes beyond just Content Creation and extends to the point of distributing the content to a targeted audience.

Unlike copies, content marketing is not majorly promoting a brand or ensuring quick sales conversion. Instead, it subtly grabs the attention of your audience and builds a long-lasting relationship or brand loyalty.

Content marketing is a highly useful tool in search engine optimization as well as a good digital marketing strategy.

Many business owners lack complete knowledge about using content marketing to boost SEO. However, it is never too late to start making huge SEO content marketing moves with these secrets.

10 SEO Content Marketing Strategies For your business

1. Identify Your Target Audience And Know What They Want

Knowing your target audience is very important in content marketing. It is the first step you should take before proceeding to create content. This is because it is easier to capture your audience’s attention when you know their preferences and what appeals to them.

The Knowledge of who your audience helps you tailor your content to suit them. For example, teen-centered content would need lots of colorful pictures and informal language to fully capture the attention. On the other hand, content for investment banking of finance might need a more professional approach.

Hence, before creating and marketing content, the information that tells you exactly how to go about it comes after audience identification and research.

2. A catchy headline

Your content headline is like the aroma or appearance of a meal. Most people use it to evaluate the overall outcome without trying it out.

Even when your content is rich and value-packed, it is still very important to carefully choose your content heading.

Settling for the right headline can be very difficult sometimes. If you create content regularly, you might understand that it is possible to draft multiple headlines before finally settling for one.

Some of the effective tips I use to create catchy and irresistible headlines are;

  • Use fewer words (Although, not all the time).
  • Be specific
  • Use shocking word options to trigger quick attention- This is one trick that never gets old. You
    don’t have to always be direct with your headlines, try leaving your comfort zone sometimes. A
    good example is; Digital Marketing ideas you never knew existed.
  • Make use of story or instructional headlines- For example, words like; How to get…, lessons
    learned from…, Ways to improve…, and so on.

Note that one of the biggest ways to create an irresistible website is to spy on your competitors
and create something better.

3. Add a bit of humor

Reading is like an extreme sport to a lot of people and the only way to get their full attention is with humor.

Adding a bit of humor to your content helps them not to tire out quickly, especially if it is a very long read. By humor, you don’t necessarily have to add jokes to your articles.

What you can do instead is lighten the atmosphere with relatable and comprehensive examples. It fosters easy understanding.

4. Learn from your competitors

One very important tip for any business is learning from competitors. By learning, I mean studying their pattern of presentation to see what they are doing right and what they are doing wrong.

Doing this helps you make adjustments to your content. Studying your competitors increases creativity and innovation levels. It helps you discover certain useful strategies in which you can adopt a unique way to enable your content to stand out.

5. Work on link building

This simply means getting other websites to link to your website. It is a great way to promote your content and increase website traffic.

Getting other websites to link to your website depends on your relationship with them and how worthy of reference it is. There are two easy ways to get a reputable website to link to your content.

  • Create reference worthy articles
  • Guest posting- This means creating content to be published on other reputable websites with a
    chance to link to other content on your blog.

6. Choose your keywords carefully

What differentiates normal content from SEO content is how best you can use the right keywords to get it seen.

The selection and application of keywords are highly essential. It is what determines how much traffic you would get on your website. There are certain tools you can easily use for keyword research. Tools like; Google keyword planner, Ahrefs keyword explorer, and SEMrush can get you started on the right foot.

After finding your keywords, you need to know how to place the keywords in your content. You do not necessarily have to stuff them in your content to get noticed. There are better ways to go about it. Instead, let your sentences flow despite the keywords infused in it.

7. Write for both the present and future

It is one thing to create good and helpful content but an entirely different thing to create contents that can stand the test of time (evergreen contents).

This should be one of the first things to look out for when creating content for your website. Examine the subject matter and how much prospect does it have to maintain relevance in a long period.

Finally, SEO content marketing is a free and easier marketing technique every business owner should leverage. If you haven’t been creating marketable content, there is no better time to start than now.

Author: Ese Praise Nikoi

Bio: Ese Praise Nikori is a content writer at The SEO Hive with good knowledge of digital marketing as the leading strategy to boost business productivity. She specializes in writing comprehensive contents for small business owners.

How Covid-19 Is Disrupting SEO

Covid-19 has brought a whirlwind of uncertainty, leaving a wake that encompasses everything from toilet paper sales to the bolstering growth of companies like Zoom. Our “new normal” means wearing masks and watching football games in empty stadiums. Included in the charitable spirit of change the coronavirus pandemic has dished out so generously is your Google experience. That’s right. Even the way you look up “best Chinese food near me” has been affected by Covid-19.

To understand how your Google search results have changed, you first need to know how search engines work. You will also need to understand a couple of key terms like SEO and SERP. This article will aim to explain these key terms, how they affect the way you use search engines like Google, and how they are being affected by the coronavirus. Let’s dig in. 

What is SEO?

You may have heard of this term before, or it might be completely foreign to you. Whichever the case may be, you don’t have to be an SEO expert to understand their efforts.

SEO stands for search engine optimization. This is a large umbrella term that describes the process of how the search results appear after you make a search request in Google (also called a search query). The overhead view of this process is actually quite simple. 

First, you enter your query. This will include keywords. Google will then unleash its army of bots to scour the Internet for web pages that it deems to be relevant based on the keywords you entered in your query. Google will then return a list of websites that it believes best matches what you are searching for. These results are ranked from 1 to infinity, by the relevancy of pages. 

That’s the simple view from ten thousand feet above. The actual process of SEO is much more in-depth in the trenches. In fact, there is an entire industry built on nothing more than helping businesses optimize their websites for SEO purposes. Doing so can help them rank higher in the search results. This in turn increases their chance of consumers like you landing on their website and (hopefully) making a purchase.

There are several companies that have made a fortune by being the best in the SEO game. The right SEO playbook can literally save businesses tens of thousands in monthly Google ads. 

What Is a SERP?

SERP is the abbreviation for Search Engine Results Pages. These populate when Google search yields not only webpages, but a preview of the websites in one of the top result rankings. This often happens when a website contains an SEO optimized list that Google bots deem a good answer for your query. For example, if you type in “How to Convert String into C++” you will find a SERP for Career Karma’s website that explains the process of turning string into the C++ programming language.

Who Uses SEO?

Besides the easy answer of everyone, the main professionals who are using and tracking SEO metrics are digital marketers. These are the professionals who are tasked with building high-powered websites for companies. Hopefully, it’s clear now how SEO affects the average end consumer, and how companies can benefit from a strong SEO strategy. Digital marketers are the ones responsible for developing and executing a strong SEO strategy.

How Covid Has Affected SEO

As you can likely imagine, search engine queries have changed quite a bit since everyone was ordered to quarantine at home. The entire world suddenly had ample time on their hands. This excess of time has led to a skyrocketing amount of search queries, and what users are searching for has also greatly changed.

The increase in search engine queries and new search criteria has led some companies—and even entire industries—to rank higher than they ever have. Companies in the medical supplies and home safety industries have been in higher demand than at any time since the Internet was invented. Non-coincidently, search queries for these topics have also skyrocketed, resulting in increased web traffic for websites in these industries. 

Another result is that the keywords in these search queries have become more competitive. This means that as more users search for specific keywords, the increased web traffic for companies featuring these keywords has made it harder for websites to rank higher in search results.

Conclusion

We all interact with SEO every day. Every time we are searching for something on Google, SEO metrics dictate the websites that we see first. Sometimes a SERP will appear in the search results, which allow us to preview that website from the search results. Digital marketers are the ones who execute well-designed SEO strategies that help companies save big on paid banner ads. Lastly, Covid-19 has disrupted how we interact with SEO based on a larger number of search queries, and a changing landscape of the keywords that users are incorporating in their search. 

How To Maintain Your WordPress Website – 50+ Easy Tips (Infographic)

Love WordPress? We do too. But, like with any other software, WordPress can get too cumbersome to handle if not maintained well. Being a user-friendly CMS, WordPress offers you a lot of perks, such as WordPress themes and plugins. It also provides assistance with SEO, social media and blogging. The best part, WordPress is easy to manage and update, which makes working with this platform a breeze, especially for newbie bloggers and business owners.

However, coming to our original point, if you want to garner the maximum out of this CMS, then you need to seriously start thinking about the maintaining aspect of WordPress. Too often, business owners build a website, and due to lack of maintenance, the said website falls prey to a host of issues, such as slow loading time, poor security, higher bounce rate, among others. Thus, maintaining a website is a vital part that business owners should plan about carefully.

In the below infographic on how to maintain your WordPress website, we have highlighted some of the best practices that will help you to optimise your website for users as well as search engines. A well-maintained website can help you to;

  • Offer your customers an enhanced website browsing experience.
  • Boost your site’s credibility.
  • Strengthen your site’s security.
  • Get more website traffic.
  • Improve your site’s ranking on the search result.
  • Garner more leads, which can lead to greater conversion.
  • Reduce bounce rate and improve the click-through-rate.

With so many benefits, ignoring WordPress website maintenance can prove to be quite costly for marketers. Thus, make the most of the easy website maintenance tips mentioned in this infographic. And for reference purposes, download this infographic for free and keep it handy for future use.

Check it out!