Are you ignoring online reputation management? Ways to course correct

As a start-up business owner or successful entrepreneur, are you guilty of overlooking your brand’s online reputation management (ORM)? If yes, then you must consider it at the earliest. Most customers research a brand today before making a purchase. Hence, if the search engine has too little information or harmful information about your brand, your sales will take a bad hit.

You can conjecture several scenarios here, such as:

  • The online users might come across very little to zero data about your brand. Here the users can depend on your brand’s sales writing skills along with the guarantee you provide. Else, they also have the chance to search for any other brand that provides, what you offer. This brand might have an online reputation and presence that commands more confidence. 
  • If you have good reviews, your potential customers might conclude your brand of having an excellent reputation. 
  • The customers can come across any negative reviews from past users.

These are all the pros and cons that you need to consider. Ignoring ORM will ultimately affect your business negatively. You need to join hands with an agency to implement a productive ORM strategy. To know more, you can get in touch with an online reputation management company New York. Some of the best steps to go about it also include:

1. Leverage both negative and positive reviews

Count on the productive discussions to highlight your best services and instill more confidence in people. When it comes to the negative reviews, take them as checkpoints for improvement. When a customer writes a negative comment on social media, don’t defend it. Instead, address it and understand if there’s a scope to improve. Even the one who wrote the comment will have a positive take away from the entire experience. 

2. Leverage your favorable reputation

Do you have customers saying good things about your brand? If yes, you need to acknowledge the same publicly and express your gratitude as well. It will make the customers who share their positive feedback feel counted.  And once the customers are happy, they will promote your brand through word of mouth publicity. Hence, you will add more to your favorable ORM and customer good-will.

The ideal way to go about it is not to get fearful of asking for feedback and reviews. Your customers might have good things to share about you. Until you request and provide them a platform to share, you wouldn’t know. You can list the reviews on your social media page or website.

3. Address online complaints, low stars and bad reviews at the earliest

Don’t get complacent with low stars, bad reviews, and online complaints. Even if the ratio of complaints is less than appreciation! That will come across as a sign of over-confidence, and it might go well with your audience at large. You can ask the customer who complained as to what went wrong for him/her in the customer journey. Take note of the valid points and assure him/her of better service. 

Forgetting to pay attention to your ORM strategy will go against your brand name. Online users must have a positive image of your company and contribute to more sales.

How big is the small business industry in Atlanta?

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Creating a small business success story is undoubtedly not easy. Not all ambitious visions translate into lucrative small businesses. However, knowing the current standing of the small business industry and how others have managed to succeed in the sector can help you in making the right decisions.

There are over 30.2 million thriving small businesses in the USA. And the number is poised to keep increasing. As per Yahoo, 543,000 new businesses start every month. On average, 50 percent of such small businesses survive for a maximum of five years.

One thing is for sure. The small business industry holds a significant position in America. This is also true for most of its states, including Georgia and by extension, Atlanta.

The state of the small business industry in Georgia

According to the US Small Business Administration (SUSB), there are over 1 million successful small businesses in the state. These businesses account for over 1.6 million, or 43.2% jobs in the state.

As per statistics provided by SUSB, within the small business sector, firms that have less than 100 employees form the biggest pie of the sector. By the end of January 2018, private sector employment, owing to the rise of small businesses, increased by 2.6 percent.

Compared to the previous year, this increase was significantly lower. In 2017, employment had increased by 3.6 percent as per CPS. One noticeable trend in Georgia is that small businesses have consistently created jobs in the state. In 2015 alone, more than 73, 251 jobs were created.

Zooming in on Atlanta

Previously, Atlanta was only known to have two big corporations- Coca Cola and CNN. However, over the years, Atlanta has transformed into a commerce hub. Now, skyscrapers and business centers have sprung up all over the city, including Metro Atlanta.

Not only has Atlanta proved to be a favorable hub for big corporations, but it has also succeeded in being an epicenter for small businesses.

Why?

This is mainly because of its favorable business legislation as well as the convenient tax laws of the state. Additionally, Atlanta was among the top 20 in the list of “Best Places to Start a Business” in 2018.

This is yet another positive indicator for those wishing to begin a small business in Atlanta. The first one came when Atlanta was ranked as the top city in terms of providing the lowest cost for doing business. This list was published in Business Facilities Magazine in 2014.

This, along with the stats available for Georgia’s small business sector, reaffirm one thing-the small business industry of Atlanta is quite significant, both in terms of value and potential.

Small Businesses Success Stories of Atlanta

Atlanta has quite a lot of success stories when it comes to small businesses. Some of the Best SEO companies, Atlanta has to offer, started as small businesses. Now, they are known all over the world for their quality and performance.

Apart from the SEO category, Atlanta sports an array of sectors within its small business industry. Here are some of the most promising and inspirational small business success stories.

Pindrop

Those living in Georgia might be aware of Pindrop. The company is voice security and authentication start-up that generated more than $90 million in revenue last year.

The organization has an impressive list of clientele. Seventy percent of its customers are among the Fortune 500 companies. In 2018, Pindrop was recognized as one of the best Tech Start-up of Georgia and Atlanta.

Access Point Financial

Another Atlanta based company that has been taking the world by storm is Access Point Financial. This full-service lender company is among the fasted growing companies in the US. In 2015, it generated over $30.5 million in revenue!

Kabbage

In 2009, Kabbage emerged as an automated financing platform for small businesses. Since its inception a decade ago, Kabbage has managed to rise at a fast pace. It is a well-known name in the fintech world and currently has a value of over $1 billion.

MailChimp

Regardless of where you reside or which industry you belong to, the chances are that you have heard of MailChimp. This 17-year old company once was considered a small business in Atlanta. With a current value of $4 billion, MailChimp is by far one of the most successful automated email and marketing platforms of the US.

Cardlytics

Back in 2014, Cardlytics was considered to be the fastest-growing company in the US. The organization delivers transaction data and financial information to financial institutions to ensure sound retail purchases. It has generated over $130.4 million in revenue.

The Potential of Atlanta

The small business sector of Atlanta is enormous. With every passing day, the industry is expanding. To ensure this, the city and its residents are working hard for consistent development.

To cultivate a positive environment for entrepreneurs and start-ups, institutions like the Atlanta Tech Village has been set. This is the fourth largest tech hub in America. The institute provides co-working space to tech startups as well as deliver pre-accelerator programs.

Such initiatives, along with favorable legislation and tax incentives, make sure that Atlanta attracts new companies right, left, and center.

Verdict: It is safe to start your business in Atlanta!

All in all, Atlanta is a great place to set up your small business. It has the right environment and hence, the right ingredients to guarantee the success of your startup. Play your part and build a great company. Leave the macro-level concerns at bay.

Author Bio:

ashrosaAbout Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well.  She is crazy about chocolates. You can find her at twitter: @ashrosa2.