8 Tips to Build a Passionate Social Media Community

For a business, social media is a great tool for marketing their services and promoting their products. It gives them a platform to make an identity for their brand and reach the audience globally. There is another major advantage that a brand gets with social media, and that is interacting with their customers and building a community with them.

For a brand, having a social media community is crucial as it provides a lot of benefits like more engagement, loyalty, customer experience, and so on. Also, having a community means that you have the chance to increase your fan base and get more loyal customers.

If you have no idea how to successfully build a community on social media, then don’t fret. Here are some amazing tips that will help you achieve this goal for your brand.

Let’s explore these tips…

1. Make your brand recognizable

If you want to build a community surrounding your social media platforms, you need to ensure that people recognize your business and can connect with them. You need to make sure that the audience recognizes your brand easily and for that, you need to follow some tips:

  • Make sure there are social sharing buttons on your blogs or websites
  • Include your social media handles and website’s URL on your visiting card
  • Make sure if your customers have some queries, you reply to them personally and promptly 

2. Be honest and transparent with your business

A customer will only become a loyal consumer if they trust your services and has faith in your brand. To do that you need to ensure that you are always honest and transparent with the audience. If you make some mistakes, which is inevitable when you are running a business, owe it and move forward. Don’t lie about it, showing your humane side is important if you want your customers to have your back.

3. Collaborate with an influencer

You must collaborate with an influencer as they have a huge following on social media platforms. They can help you get more face time with new customers and get you more access. You need to hire an influencer to promote your product and this is the best way to work with them to get more benefits. But you can work on some other tips like:

  • Interview with an influencer
  • Tag them after writing about them or promote their brand
  • Promote each other’s post 

4. Make sure communication lines are good and always open

You need to make sure that your communication lines are always open, otherwise, you will lose customers. If your consumers are calling you again and again for solving a problem or fixing an issue, and are getting put on hold, it will not work for you.

You need to stay engaged with your community and find a way to do that, which is easy and open and transparent.

5. Have passion and lead with it

You must have a passion for your business and lead your social media community with a passion too. You need to make your community a part of your business and include them in your plans. It will help build trust within them, and they will love being part of a business that involves them in the decision process.

6. Customer service is important

You need to make sure that you pay importance to customer service too. You need to make sure that you increase the customer base not through just sales, but also after-sales. You need to make sure that your customer service is on point so that you answer all queries and fix people’s issues promptly.

If your customer service is top-notch, you will increase your user base more and have customers that are trusted and respect you more.

7. Narrate your story so that people can connect with you

If you want more people to connect with you, you need to tell them your story. Through words or images or other visuals make sure to tell people how your brand came into being and what the story behind the same is.

When you tell people about your story and use it as your campaign, a lot more people will be able to connect with it and will be invested in your brand.

8. Don’t commit to building a community if you cannot keep up

Building a community is a big commitment, and if you want to see results, you will have to work on it. You cannot start your campaign to build a community and then stop it mid-way, you have to see it through and work on it continuously to make it better.

With everything getting automated these days, it is important that you keep the conversation with your customer. Having a loyal social media community can help grow your business and these tips can help you grow and build your social media community.

 

 

Higher the Moz Rank, Higher the Top Rank on Google; Myth or Reality?

At present a large number of population involved in online marketing and search engine optimization due to its benefits. With this profession people are earning money by sitting at their homes. 

With the increase in search engine optimization there is a huge competition among them to make their name and place in the market and remain prominent on search engine optimization. To facilitate the users to see where their website is standing there are various tools that help them to calculate it. One of these tools is Moz Rank. 

Moz Rank

A scale to measure the popularity score of your website as compared to other websites is known as the Moz Rank. A useful tool for all the digital marketers and research engine optimizations experts to measure the status of their website on Google. Actually this Moz Rank is based on the webpages a website has. The higher ranking of the linking webpages of a website, the higher would be your website’s Moz Rank. For measuring your SEO progress, it is the most effective and strong tool you will find online.

Benefits of Moz Rank

Moz Rank performs all the functions and has all the features a search engine optimization expert is looking for an online SEO tool. Organic traffic analysis, keyword tracker, offsite and onsite SEO, and backline analysis. The best part of this software is that you can keep a close eye on your competitor. It gives you enough information about your competitor that helps you to identify the areas to improve and work on to compete with it. 

How to measure your Moz Rank?

To get a top place in the search engine it is important to know the Moz Rank of your site and your competitor. For ranking this you need to measure and compare it according to your target keywords. To measure this the primary knowledge that, you need is the Moz Rank of your website and your opponent’s page. For finding the answers Moz Rank checker is used. To use Moz Rank checker you do not need any rocket science it is really simple and easy. 

As you just need to copy the URL of your page into the box and click on the “Check Rank” you will get the answer. Now seeing the Moz Rank you required for the top position you will take the above website’s URL and check them to see their score. 

Through this, you will see what score you required for being at the top position on the search engine. You do not need to measure them one by one. Just open the top 10 webpages that appear at the top of search engine and copy and paste their URLs and hit the check rank icon. 

All the results will appear on your window beside their link. It will help you to understand your position. For example, if your webpage’s Maz Rank score is 1.9 and the score of the websites on the top are 5, 4.8, 4.2, 3, and so on. It will give you a clear picture and will help you to set your goal. 

How it helps you to improve your SEO?

With the checker, you not only get the Moz Rank score it also helps you in other dimensions to improve your SEO by highlighting the issues or problems that are the hurdle in getting you at the top position.  Whether your page is properly indexed or not? Is your page is optimized properly for your target keyword? Or the pages of your opponents have higher domain or quality backlinks and page authority. 

You get all these details and it not only gives you these details but also helps you to sneak in your competitor’s pages and monitor their backlinks to improve your own page. Sometime Moz Rank didn’t show some page links but its ok. You can take an idea and can search them on your own. You can also monitor your target keyword as well to monitor the backlinks. 

How to improve your Moz Rank?

Improving the Moz Rank score is not difficult anymore. With some simple and easy methods, you can increase it as it helps you to be at the top of the search engine. One and the foremost factor is the high-quality backlinks. The internal linking incorporation in all the pages of your site whether it has 8 pages or 10 pages is very effective for boosting the Moz Rank. Your every post on each page must have the links. 

The backlink is an element that increases your Moz Rack with a high speed but one thing you should keep in mind that these Moz Rank must be high in quality. Because quality matters a lot. Although, in Moz Ranking quantity matters a lot of quality cannot be compromised. 

Higher Moz Rank, Higher the top rank on Google:

As mentioned above the Moz Rank helps you to get the top position on the search engine like Google. It is a dream of an online marketer or search engine optimization expert to see his website or webpage at the top search results. 

Now you can easily fulfill your dream by measuring your Moz Rank and your competitor’s score. It helps you in different dimensions even to increase the Moz Rank. As it is a software to measure search engine optimization its higher score means higher chances to get the top rank on Google. 

Final words:

In recent times when besides all the difficulties and hurdles the SEO business is growing rapidly. And to calculate them and measure them various software are available in the market to facilitate SEO experts like Moz Rank. It is not a myth that SEO professionals are taking help from this Moz Rank to make their websites higher in the Moz Rank score to get one of the top positions on Google. Yes, it is true that the higher the Moz Rank, higher your chances to have heavy traffic on your site by taking the top position on the search engine. 

DIY Reputation Management Tips for Small Businesses

Photo by William Iven on Unsplash

Do you want your customers to love, respect, and adore your small business? Then you should probably work towards a sound reputation strategy. Many potential customers rely on reviews and comments to build the perception of your business.

Since micro-enterprises and small businesses are relatively new in the market, they have to focus on building customer trust. That is where reputation management enters the picture. Before making a purchase decision, consumers consider the information that they hear about a service-provider. Therefore, improving customer service and managing reviews should be a top business priority.
Here are a few tips that you can implement for effective reputation management.

Provide brilliant customer service

You need to ensure your customer gets the best.

Regardless of whether it is before the purchase or after the purchase, the customer service your business offers should be brilliant. Research conducted by McKinsey shows that 70 percent of the customer journey depends on how the customer feels he is treated. Therefore, you should ensure that every interaction with the customer is pleasing.

Engage your audience

You should know how to engage your audience.

Your small business should not have a dull online presence. If you post loads of content but have a low response rate, there is a lot of work to do. Perhaps, you do not understand your target audience well enough. Before you attempt to woo the target audience again, build an ideal buyer persona. Then use this persona to figure out what content would be meaningful to them. When you post helpful content, you will find your posts and blogs getting more reactions than before.

Make your website mobile-ready

Optimizing the website speed across different devices is crucial.

More than half of the world’s online traffic happens due to mobile phones. Therefore, there is a significant emphasis on making websites mobile-ready.

Naturally, most people would bail on a site that fails to load in time. Think from a customer’s perspective and imagine how they would feel when they see a shabby mobile website that takes ages to load.

Wouldn’t it be frustrating? You can do your reputation a big favor by optimizing your website for different screens, especially mobiles.

Build your business profile

Look for business directories where you can list yourself.

As a small business, you need to craft your identity on the internet. When people can search for you and find credible information across websites, they will feel more confident in dealing with you. Otherwise, how would anyone know who you are? Therefore, you should build your business profile and get yourself listed on different services. Maybe you can consider using Google My Business to attract more customers to your website.

Leverage the power of social media

Create a social media presence wherever it makes sense.

Over 4.33 billion people are avid social media users as of July 2019. Understandably, this is a massive chunk of people scrolling on networks like Facebook, Instagram, and Snapchat. If your audience is roaming these platforms, how can your business stay away from them? The best thing about having a social media presence is that it gives people exposure to you. Through targeted ads, you can find yourself the right sort of attention needed to generate leads.

Actively collect and monitor feedback

Customer feedback is a goldmine if you know how to use it.

You must actively try to collect feedback as it will help you improve your processes over time. Potential customers love to look at existing reviews before finalizing a purchase. A lack of reviews on your website can make customers feel uneasy. Don’t worry, as there are plenty of ways to garner more online reviews. It may seem overwhelming to keep track of whatever people say about you. That is why many small businesses use an online reputation management software to monitor reviews.

Appreciate positive feedback and tactfully handle negative feedback

Being responsive will never hurt.

Consumers are 1.7 times more likely to consider a business as more trustworthy if they acknowledge and respond to reviews.

Transparency is king. If you have positive feedback, properly appreciating them might create brand loyalty. You never know! When it comes to negative feedback, making up to the customer and showing them respect will go a long way. Always remember that an effort to please your customers is a long-term investment. While criticism about your business can damage the reputation, the way you handle the scene can build it.

Produce fresh and engaging content

Respect the audience and their time.

Let’s say you have a corporate blog. Do not post mundane content that is not adding value. In fact, try to do the opposite. Post fresh and engaging content that is meaningful. Many small businesses believe in using a blog to bring traffic to their website. The eventual goal is to generate leads, but if the content is of inferior quality, the sales will not happen. Your content needs to be impressive; otherwise, there is no use of posting it.

Attract traffic through SEO efforts

According to Guidantfianancial.com, “Thirty-three percent of small business owners cite ‘lack of capital’ as the top challenge they face.” However, this doesn’t mean that a business should compromise on SEO. When you generate meaningful organic traffic to your website, you move a step closer to a higher conversion rate. Use keyword research and figure out what the customer is searching for on Google. Try to work on those keywords to rank higher in search engines. Your business will be perceived as superior if it ranks higher on the list. Eventually, the right traffic will come, and the sales will follow.

Final Thoughts

There are several things a small business can do to build a positive and healthy reputation. Understanding the customer mindset and creating meaningful content is a must. Apart from that, the website is a crucial touchpoint that should be optimized across channels. The customer deserves the best. Your efforts to bring organic traffic to the website should be relentless. If you find monitoring reviews overwhelming, consider using a reputation management software. In the end, you should have loyal customers who love what you do.

How is newsletter important in content marketing?

A newsletter is another form of sending email to your potential customers. A company publicizes and releases its relevant information, news, articles to its clients. It is cost-effective and is also a great way of spreading your message to your audience.

Some tips for creating an email newsletter

Here are a few tips for creating the best newsletter for your business and organization.

Figure out your newsletter’s goal

Try to figure out what purpose you want to achieve through your newsletter. Your newsletter should generate leads? Or want to achieve more email contacts of your customers? Or create traffic on your website? Then only the rest of the decisions will flow on its own. Keep in mind that your newsletter should be more closely tied to your business goals rather than focusing on how many numbers of people viewed it.

Collect all your content

Once your goal is set, and then you will be able to find the content too. Try not to waste time before your next release. While researching or browsing, you may think the content would fit your requirement when suddenly you stumble upon some content start implementing. However, always remember that you can gather content by following your company’s profile. Such as in social networking sites, company blog, lead-generation content, internal newsletter, and also through training documents.

Template design

Try to get an idea and ensure how your template will look before writing content. In that way, you will be able to figure out how much space is required for your content. This factor is crucial as either you have to squeeze in with your content to fit into limited space.

Try to make your template attractive with minimal content and color formatting. Avoid flashy designs; it should be very easy and simple reading for your customers. According to data, it shows that more than 50% of users open their email through mobile, so your template should also be very mobile-friendly. Very few people open through the desktop. 

Newsletter size

Most people open their emails though various devices. Try to fit your newsletter in the universal standard size 600px wide, with an email body in 30 px wide. If you are not so familiar with designs, you can visit Designmodo newsletter template builder. You can also set a standard height as per the needs. Try to limit your users to scroll the template for not more than five seconds.

Personalize your newsletter

You can personalize with your customers by adding personal notes and smart content. You can segment your content to the group of people who you are close to. You can have quick conversion rates of your personalization notes are supported by marketing software.

Choose wisely your subject line

If your customers’ receives email from a real person, it signifies more. In that way, your recipients will not be confused as to why they have received such emails.

Make sure that your newsletter opens up in all browsers. So you need to do a testing phase in all browsers and email providers.

6 reasons you need professional to grow your YouTube channel

YouTube is the world’s 2nd largest search engine. 

Millions of videos are watched on it regularly. So if you possess any kind of talent, you should make a YouTube channel without much ado. It will not only make you famous but also help you to earn a decent fortune. 

However, the competition on YouTube is getting furious with every passing day. 

Of course, good content is essential but there are other things that add value to your video. Long story short, you can only become successful on YouTube if you seek professional help. 

Here are the top six reasons why professional help is going to be crucial to the growth of your channel: 

Attracting traffic

Alright, you have got the potential to charm the public. But how the public is going to admire your talent if it does not see your work in the first place? 

Imagine you spend weeks to create a video, and it goes down unnoticed. That’s where you will need professional assistance to spread your work in every nook of YouTube. 

You might be able to write a catchy title for your video, but it needs to be optimized as well. Even if you have some idea about keywords, you could stuff keywords unnecessarily and spoil the whole title. An SEO expert will make things a lot easier for you by adding an appropriate and sufficient number of keywords in the description, tags, and headline.  

The total number of daily active users on YouTube is staggering 30 million, yet you will have to put some effort into getting the required attention. Every recognized YouTuber must have taken help from a first-rate SEO company at some point.

Improves video quality

Once you have managed to pull in the audience, your next challenge would be to retain it. Valuable content is one reason why everyone would stay glued to your video, but video quality will also have a huge role to play in the retention. If visuals are unclear and people have to put effort into seeing the pictures, you have lost the public then and there. 

It is mistakenly assumed that having a superior camera will look after this issue. It can’t be any further from the truth. As a non-professional, you would not know how much brightness viewers would be comfortable with. Contrast, hue, and saturation are among the other things which can only be dealt with by an expert.      

There are tons of other complicated things which you might have to undertake to improve the watching experience. For example, you are shooting, and some noise (from your pet may be) has spoiled the whole video. If you have a professional by your side, you will not have to share that video expecting that nobody would notice that annoying noise. He will look after such tiny issues and save you from embarrassment.   

Quantifying video performance

Marketing experts say that what can be measured can be improved. In order to know more about how your videos are performing, you will have to get into in-depth analytics. It will help you to know so many things. 

For example, it will dawn upon you that whether or not you are targeting the right audience. Or, on average, at which point viewers discontinue watching your video and so on. Perhaps now you can evaluate the importance of this quantifying. 

Again, measuring all this data is a specialized area. Reading the analytics reports can be tough to break down for an outsider. So much so, many YouTubers have fright for YouTube Analytics. But avoiding this activity will not serve your purpose. A professional will be very useful to make life easier for you.  

Social media marketing

There is no doubt that social media can give a lot of exposure to your YouTube channel. Primarily, because of the number of social media users is overwhelming. Likes, shares, and comments are capable of taking your channel a long way. 

However, merely having an account on all social media sites is not enough. Without following a proper procedure, your videos will not reach out to the sizeable audience. You will have to take the help of a professional who is aware of its mechanics. 

For example, if your content revolves around fashion, the professional guy will let you know about the latest trends of the industry so that you can adjust hashtags accordingly and expand the reach of your video. Or he will schedule your posts to the optimal timings.   

If you are already present on sites like Twitter, Facebook, and Linked In but not accumulating the desired results, a misguided and flawed social media strategy is probably the reason. The solution lies in being hooked up with an expert on this field.  

Video editing

Done shooting a video? It’s time to edit. It includes things like releasing teasers to generate interest among your followers, adding accurate and compelling thumbnails, embedding YouTube cards and much more.

From the above features, it is not difficult to conclude that video editing is vast and diverse. There is no way you can rely on your “makeshift” editing skills. I would even venture to say that video editor is perhaps the first person you should take on board as soon as you get on with your YouTube channel.  

Growing channel through ads

We have talked about promotions to get organic traffic, but paid ads are another option that you can exploit to get quick results. There are three types of paid promotions on YouTube – True View Ads, Video Discovery Ads, and In-Stream Ads. If you are a total newbie, a professional can guide you the best regarding which type of ad is more likely to do well for you. 

Moreover, if you are running short on budget, he will assist you to accommodate ads in limited resources. 

Final Thoughts

Don’t assume that famous YouTubers are running their channels all by themselves. They might be in charge of the channels, but recipe to success for the majority of the YouTube lies in their team of solid professionals. That’s the quickest way to stand out from the millions of YouTubers out there.  

ashrosaAbout Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well.  She is crazy about chocolates. You can find her at twitter: @ashrosa2.

Social Media Strategy: 6 Easy Ways to Write Fresh Social Media Posts for a Single Blog Post

Creation of valuable and consistent content is no minor feat. It requires planning, proper use of SEO keywords and engaging terms to receive a generous amount of clicks and attention. 

People spend a large portion of their time on social media and it is predicted that by 2021, more than 3 billion people are expected to be using social media which is approximately 40 percent of the world’s population. 

Nowadays, social media isn’t just used for connecting with friends and family but also for promoting businesses and brands. Social media marketing has become a popular technique implemented by businesses to advertise their products or services and bring in swarms of traffic. Companies can share posts regarding blog posts on various social platforms to build a following. Such posts aren’t limited to recent or fresh content only but you can also share the same content repeatedly with fresh and gripping captions and descriptions. 

The point should be to share information that is still relevant to your industry, business, and audience so the more you post, the more it circulates amongst followers and potential clients. However, promoting the same piece of content repetitively can lead to a writer’s block or lack of inspiration to come up with an interesting post.

We’ll show you the ropes on how to market a timeless blog post nth numbers of times with these 6 social media tactics that can assist you in coming up with enthralling captions and updates. 

1. Add Questions in your Captions

Try switching up the usual straight-forward post to a question that grasps reader attention and prompts them to click on the blog link attached. Questions are usually known to stimulate conversations under a post, which drives in traffic and reader engagement. As users see more people interacting with a specific post, it would spike their interest and prod them to check out the post as well. 

Platforms like Facebook, Instagram and Twitter have algorithms that favor updates that retain a lot of engagement, which means whenever the page is refreshed it will appear with other top updates and drive more traffic the longer it stays. 

For instance, if your blog post lists some of the best free PDF converters then adding a caption like “What are some of the best pdf to doc converters that you know?” would stir others to respond with their favorites and read your post to learn about others. 

2. Switch up the Use of Twitter Cards

Twitter cards save you both, characters and time. They allow you to use plain text and turn it into something attention-grabbing and unique from other tweets, to increase user engagement and click-through rates.  

It works by automatically generating an image, title, and caption that fit into the tweet. They bring invalidation to your site and add some extra content to your basic post while requiring zero effort. Also, they offer you the chance to switch things up and try different types of cards so your posts never go boring. 

Here are a few basic types of Twitter Cards you can use for your posts:

  • Summary Card: Default card which consists of a caption, description, thumbnail image and link to the blog post. 
  • Photo Card: Consists of an image only with a link to the original post.
  • Summary card with large image: Similar features to the summary card but with a longer description and larger image. 

3. Include Important Hashtags in Updates

Using hashtags is a quick and clever way of attaching your post to a larger audience. Especially after you’ve done a little research and observed the hashtags commonly used by other organizations in your industry. Examining the use of these hashtags allows you to carve your updates around those keywords and helps you get noticed by more readers. 

Most social media platforms allow users to follow and keep track of hashtags on a regular basis. Instagram allows you to post as many as 30 hashtags on one post so it can help interested people reach out to your post and engage with the content attached. Although Twitter has a word limit, if you use your chance wisely and add one to two track-worthy hashtags, there is a higher probability of your post to get noticed. 

4. Pull from your Post

Social media allows you to get creative with your posts to drive in followers from different corners of the world. Posting a quote from your article can be a great way to catch wandering eyes and attract organic traffic. Similarly, adding a short video clip or a sneak peek with a short but concise caption can gain user interest and have them click through links to arrive at the full-length video.

It is simple and effective to grab valuable pieces from your original post during promoting to give people a taste of what’s in store.

5. Focus on One Thing at a Time

Never make the mistake of discussing too many things at once in a single social media update as it can confuse or drive readers away. Sometimes, a certain aspect of a caption appeals to the reader but upon further browsing could cause them to lose interest before reaching the end. It’s important to focus on the main piece while constructing a promotional status update as to not puzzle the readers once they click on the actual link. 

6. Practice the Art of the Tease

A smart way to bring people to click on your links is to create a slight air of mystery regarding your posts. This means not giving away the content in your story but generating enough curiosity for users to click on the link. Be sure what you’re writing is not clickbait as such statements users and social networks know to be manipulative. 

Conclusion

Implementing the above tricks to come up with immaculate promotional status updates for evergreen content comes easy. Regardless of the social network, switching up your writing style or technique can help bring in fresh traffic and boost your click-through rate. 

Author Bio:

Arslan is an electrical engineer with a passion for writing, designing and anything tech-related. His educational background in the technical field has given him the edge to write on many topics. He occasionally writes blog articles for Classic PDF Editor.