How to Get Powerful Results From SEO without Putting In a Lot of Effort

Search engine optimization can be an incredibly complex process when done properly taking care of all the nuances and issues presented by different search engines. The difficulty of implementing SEO is one reason why many people tend to avoid it altogether or resort to taking short cuts. Luckily, there are quite a few SEO tasks that are simpler and do not take too much effort but still have a lot of impact on your online visibility.

Remove Low Quality or Outdated Content

While you may have created the website content with the best of intentions, some of it may be pretty useless at the moment. It is quite evident that outdated content or low-quality content cannot satisfy users and this will be reflected in high bounce rates that can eventually drive down your page rankings. Now that you know that it is import to spring-clean your website once in a while, the next step is to identify the offending content. Perhaps the most comprehensive and simplest way of doing this is to generate a list of URLs with a tool like Screaming Frog. Now you need to visit every page one after the other to review the content. However, you will be able to achieve quicker results if you were to use the Google Search Console to export a CSV file of the Google indexed URLs that can then be sorted according to the traffic volume. Start with the pages that have no or minimal traffic and work your way up.

Improve the Quality of the Content

If you have been working on your content strategy, there will be a lot of content that is still pretty useful; however, you need to ensure that it is improved to give users a better experience. Typical tactics include improving the readability by editing it so that it can boost the engagement rate and making it more comprehensive by adding dimensions that were not covered earlier. You can also take this opportunity to include relevant data, statistics, research, and case studies that can make the content more engaging and authoritative. A leading Adelaide SEO for digital marketing company suggests using PDFs, infographics, images, and videos to boost the engagement of the content. Since strategically, the intention is to expend the least effort but still get easy wins, the focus should be on content that is already being ranked high not topics that have no visibility.

Update Internal Links

Internal links are often ignored when discussing SEO because the focus is invariably on inbound links, however, they can have a really big impact on your online visibility. This makes it important for them to be reviewed and updated from time to time, especially when the website content has been moved or deleted. Internal links should invariably point to the pages that are sought to be ranked well and also on pages that have content that is relevant to the destination of the link. You should also ensure that the links are direct. This can be done using tools like SEMrush or Screaming Frog that crawl the website and identify the redirect links. If you are using a WordPress site, automating link management is very easy as there are several plugins that you can use to specify the words or phrases that can automatically link to pre-determined URLs. These plugins permit you to edit, create, or delete links instantly throughout the website regardless of the number of pages.

Improve Page Loading Speed

According to https://moz.com, the longer the loading time of the web pages, the less lead and conversions! This is because users are very impatient and tend to abandon pages that take more than a few seconds to load. The boost in the bounce rate also hurts your page rankings, which makes improvement in page loading speed a vital task. Even though some amount of technical expertise is required to improve page-loading speeds, it is still worthwhile to pursue it because the effects can be noticed immediately. The first thing that you should do is to move away from your website from a shared server that may be used by hundreds of other websites denying you adequate bandwidth. Another relatively easy thing to do is to reduce the number of HTTP calls – the lesser the number of calls the faster the website performance. Removing unnecessary plugins, merging multiple JavaScript and CSS files into single files as well as using CSS to minimize the number of image files can be immensely helpful. Optimizing the image and media files can significantly boost the page loading speed.

Conclusion

As you will observe, you do not need to expend a lot of effort, time, and money to improve the SEO performance of your website. All you need to do is to prioritize your tasks and tackle the ones that are not only easy to execute but also fetch good returns. 

PPC is not the solution – your website needs organic traffic

Whether you are a stressed-out husband looking for customized jewelry for your wife’s birthday, or a hungry introvert wishing he could order a pepperoni pizza without having to call his favorite pizza place – the internet has got your back. All you have to do favorite a quick Google search, and you will be lead to hundreds of search results that could take care of your needs in a matter of seconds.

A plethora of information

Today, a single Google search will provide you with so many leads, and it will become hard to choose which option to go with. This intense competition for customers is why businesses today need to pay special attention to their marketing strategies – especially the digital marketing tactics they employ.

When it comes to directing traffic to your website, there are two mega players that you cannot ignore: SEO and PPC.

The difference between SEO and PPC

SEO, or Search Engine Optimization, is a modern digital marketing technique that is now considered indispensable in today’s corporate world. It uses the smart art of naturally weaving the most frequently searched for “keywords” that are relevant to a business in the content of its website to reach out to a more significant number of people.

By doing this, when a user then runs a search for the keyword used, Google is more likely to recommend that website in the search results. Hence, it is an inexpensive – yet incredibly effective – way to improve a website’s ranking as a search result and making it more visible to its target audience.

On the other hand, PPC, or Pay Per Click, is a paid digital marketing technique. On the more significant part, SEO and PPC share a lot of similarities. However, the most significant difference between the two is where SEO uses organic methods to direct traffic to a website, with PPC the link to your website is artificially ranked higher on the search results page in response to a specific keyword. When a user clicks on your advertisement, the business pays a predetermined amount to the search engine in return.

The long term answer to digital marketing

As you can imagine, there is a massive debate to the question of which digital marketing technique takes precedence over the other and is more profitable among the two. The answer to this will, of course, vary with each situation.

If what you are looking for is a long term digital marketing technique that pays off in the end, you are better off developing SEO best practices rather than keep spending hundreds of dollars on PPC. Why? Read on to find the answer.

In the long run, financing a PPC program may get expensive. With PPC, you will only be getting results as long as you are always putting money in towards the cause. As soon as you stop funding your PPC scheme, there will be no additional benefits that you can reap off with what you have spent so far.

In addition to the accumulating costs, PPC will only work as far as you have a website that is optimised according to the best practices in SEO. If you are directing consumers to a slow loading website with poor navigation, missing pages, minimal readability and accessibility, and an overall clutter – you cannot hope to truly benefit from your PPC scheme.

Hence, having an organic digital marketing technique lays down a foundation without which any PPC techniques you employ cannot be expected to be as efficient as they have the potential to be. According to a study conducted in 2014, where organic search generates about 64% of total website traffic, paid search is only responsible for a mere 6%.

What to opt for when you need more immediate results?

Of course, the entire picture changes when you become more focused on your short term goals. When you want significant differences in a small amount of time, you have a better chance with PPC.

Search Engine Optimization, though much more pocket-friendly, is a game for the long haul. When you are looking for an immediate impact, Pay Per Click is there to save the day. This is because while gaining a higher ranking, organically takes a considerable amount of time since you start adopting SEO practices, placing an ad at the top of the search results page artificially is much less time-intensive. Hence, you will see an immediate difference with PPC.

However, it is essential to remember that the PPC effects will only last as long as you keep funding the approach. As you stop feeding money into the program, the added traffic stops coming in.

Which digital marketing technique is best for my business?

Another important determining factor when choosing the best digital marketing technique is the size of your business.

Let’s say that you are a substantial online leather jacket store that has the resources and the funds to run an extensive paid search strategy. Just because you can afford it, does this mean that you should go for PPC rather than SEO?

Not necessarily. Why? Because when you have a big business, you likely have a strong marketing team that is continuously working to improve your ranking on search engines organically. Hence, though there will be a decline in website traffic if you stop pushing thousands of dollars into PPC techniques, big businesses are much better suited to cover the difference with smart organic marketing.

On the contrary, it becomes harder for small scale businesses with little or no marketing team to compensate for the dip created by the lack of PPC.

Adopting the two-pronged approach to digital marketing

Perhaps the best way to go about your digital marketing is to employ both organic and paid search tactics, side by side. This two-pronged approach to digital marketing has been observed to generate the best results when it comes to increasing website traffic and enhancing a business’s conversion rates.

Combining both SEO and PPC in a single digital marketing strategy has countless advantages. Not only is doing so beneficial for businesses who have a limited budget for marketing and advertisements, but it also allows businesses to obtain the most out of their PPC scheme, as discussed earlier. In other words, it will enable the businesses to have the best of both worlds while keeping their investments on the down-low.

The final word

Adopting efficient SEO techniques can result in bringing about as much as 64% of all site traffic. With such a high number in generating website traffic, it is no wonder that $79.27 billion are expected to be spent on this venture in 2020 alone.

Is your business investing enough money into Search Engine Optimization? Or have you adopted a paid approach to enhance your website traffic and conversion rate? What seems to be working better for your business? Comment down below and let us know of your experiences with digital marketing. 

Author Bio:

authorAbout Ashley Rosa: Ashley Rosa is a freelance writer and blogger. As writing is her passion that why she loves to write articles related to the latest trends in technology and sometimes on health-tech as well.  She is crazy about chocolates. You can find her at twitter: @ashrosa2.

 

Experiential marketing trends you have to try before 2020

What is the foundation of every positive relationship you have? According to psychologists, the experiences people have together drive genuine relationships. That is true even for a brand and its patrons. As a result, thousands of brands across the globe have mobilized to offer the best possible exclusive experiences to their consumers.

More than 73% of companies already engaged in experiential marketing are already thinking about increasing their budget in 2019. Moreover, more than 50% of new companies are considering including experiential marketing within their marketing foray by the beginning of 2020. 

The trend of experiential marketing has ushered in a new era of marketing in New York. Almost all brands, small and big, are considering offering exclusive and Instagrammable moments to their participants from across the state. One of the best aspects of experiential marketing is its ability to isolate and target specific consumer groups in a state or city. For more information, visit Roots³ Productions New York.

The three most popular trends of experiential marketing

Experiential marketing is all about reaching out to consumers within their comfort zone. That includes hosting pop-ups, shipment container (temporary) stores, and special promotional events. It is all about crafting and serving the perfect storyline to the audience that instills real emotions. 

The tech experience

Brands are including AR and VR in their experiential marketing techniques. Top-shelf names like Coca-Cola are coming up with ways to base their experiential marketing campaigns entirely on VR technologies. 

Multi-sensory environments are one of the newest and most popular techs right now. Brands like Diageo and Glade have already spearheaded the segment of event-based marketing that engages more sense than one. Pop-up for home fragrances customized for each room or crackling sounds of fire at the bar – these is subtle but significant touches that Glade and Diageo have respectively leveraged in their most successful campaigns.

In 2019, we have seen the segment experiential marketing boom and bloom. Marketers have gone above and beyond the conventional ways to include personalized data from personal devices, market surveys, and consumer behavior data to redefine their brands to target consumers.

Offering a “stayable” experience

Another popular category of experiential marketing in NY is “stayable experience.” It not only includes promotions from Airbnb where the floated an entire house, but it also includes other stayable options including boutiques, spas, and salons.

Hotel chains, spas, and resorts in New York and other states are exploring this segment without bounds. The duration of the “stay” is flexible depending upon the kind of business. However, it is the experience during the stay that is unique for each brand. For example – the campaign by W Hotels has little in common with that of Airbnb. However, both campaigns have witnessed overwhelming responses from consumers.

W Hotels came up with luxury yurts for the festival-goers during Coachella. Each yurt had personal concierge, housekeeping services, and shuttle facilities. They resembled the chain’s properties in Bali, Hollywood, and Barcelona. The campaign created an indelible impression on the target audience, and the hotel chain saw a dramatically increased presence on social media for the next quarter.  

The paid-for experience

The most popular and economic trend among NY brands is the paid-for experience. The paid-for ticketed events ensure high attendance of relevant consumers since they are already investing money and trust in the brand. However, it works best in case of brands that already have a booming audience base.

One of the top-shelf brands leading this space is Spotify. Live concerts featuring Dizzee Rascal and Giggs were immensely successful in terms of turnout and re-gramming. It was a ticketed event that featured artists and tracks based upon user data derived from the app usage. 

Delivering highly successful experiential events takes considerable research, and Spotify has set the watermark of popularity for all competing and non-competing brands from all sectors of the industry. Demographics, user experience, user preference, and ticket prices are all factors that determine if you are going to serve up the next Burning Man or the next Fyre Festival!

Over the last couple of years, almost all types of brands from all sectors are investing in experiential marketing. Now, it has become difficult for many leading companies from NY to find the right marketing agency, which has enough expertise and experience in the field. 

While a brand can head its own experiential marketing campaign without the help of a marketing team, having a few professionals can be beneficial for the brand. It is easy to cultivate the wrong image by misreading consumer data. The experts know where to look and what questions to ask before jumping into the planning and resource allocation stages.

Successful execution is a product of impeccable planning. Therefore, always invest your trust in a local experiential marketing agency that knows the market and can guide you towards indomitable popularity.