Whether you are trying to rank for a specific word such as “B2B”, or for the a specific phrase like “best real estate website”, utilizing keyword research will give you a competitive boost in whatever niche you are in.

When you do not incorporate the correct keywords at the correct buying stage targeted towards your customers you end up with less leads, less traffic, clients/customers and less earnings.

That saying you get what you pay for is true in regards to the best tools for keyword research and planning. There are many articles on the internet with top 10, 20 and 30 lists of the best seo tools. There are three main tools that seem to be the most effective and popular among the professionals.

No, not one of them is Google Keyword Planner. However, there is one free tool that Google provides- a great alternative to paid tools on the market.



Any SEO professional has many tasks they need to complete in order to do their job correctly. Blanks, auditing, position tracking are only a few. The data, reports, and projects SEMrush provides you an edge and a leg up against your competition. If you need to improve your visibility organically, EMrush is an investment that pays for itself.



Keywordtool.io is great for long-tail versions of keyword research. You can use a paid keyword tool and then use this one that is free to come up with secondary, long-form, keywords to incorporate into your content.

There is more to SEO these days than targeting an exact word match. Utilizing any keyword tool that offers long tail variations that you can develop your content and web pages around. Aside from keyword variations, keywordtool.io offers the search volume for your keywords.

Search Console


If you need a free tool that costs no money to use, consider Google Search Console. The search console is apart of your webmaster tools. SEOs and site owners can learn a lot about your keywords and the people, or customers, that are using them.

The search console can show you which words you are not currently ranking for, which gives you insights that allow you to plan your content around words that are beneficial. A lot of people disregard this tool because it is offered for free from Google, but using it will help guide you to create an optimized and efficient SEO strategy.

Social commerce is the hottest marketing strategy at the moment. Getting it right means adopting a more client centric focus and looking at ways to optimize the client experience. It is something that large corporations are taking notice of.

You do this by providing the client with engaging content that they want to read, by engaging with them through social media and by providing them with the means to make purchases through the channel of their choice.

Amazon is the perfect example of social commerce done right. They frequently use their Facebook page to advertise the latest Amazon discount, and every other promotion active at any given moment. Thanks to this, they have a far greater reach than they would have achieved with just their website.

However, even though discounts are a sound strategy for attracting buyers, we mustn’t forget about the equally important “engaging content” aspect. Say, for example, that your company sells clothes. You could try posting sales photos on social media every day, but clients would get tired of that quite quickly. If, on the other hand, you posted a series of articles, such as “The Top 10 Accessories” or “What Dress Codes Mean,” you are providing them with information that they would find interesting.

That way, you won’t alienate your followers and, when you do post information, they’ll take notice. Then you can hit home by posting your sales photos and including a “Buy Button” to make the purchase of that new smart casual outfit easier for them.

Social commerce encompasses quite a bit and so we’ve summed up everything in one comprehensive infographic. You will learn more about what social commerce is, how some of the large corporates have handled it, and what kind of positive results you could look forward to.

january   infographic social commerce


Infographic URL:https://www.16best.net/blog/social-networks-and-their-importance-in-ecommerce-gateways/