wordpress

5 Simple (But Important) Things to Remember When Using WordPress

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If you have used WordPress, then you know that it has easy to use features and a powerful SEO which makes it the most sort Content Management System. In fact, WordPress powers more than 45 percent of the entire internet. More than 50 percent of websites that use CMS are on WordPress. And the interesting part about it is that it is totally free. You can use it for as many sites as you want for free.

WordPress houses hundreds of themes you can choose from ranging from personal to business website templates. Most of them are free, but if you want a more advanced touch, you can spend a little more for a perfect theme.

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A number of famous sites are using this great Content Management System such as “CNN”, “Reuters”, The “People” Magazine, “The Rolling Stone”, “Vogue”, “MTV News”, “Wall Street Journal”, “The Next Web”, and much more. With this experience, it means that WordPress is certainly powerful enough to manage any website.

Luckily, we have compiled a list of five important things that every WordPress user should consider doing in order to enhance the overall WordPress experience.

1. Backup

First and foremost, having a backup for your website content is an important thing you need to consider. Set up and automatize your backup. Some companies provide the service of managing backups for you, but most don’t have this feature. In that case, you can choose between an appropriate plugin or, a WordPress backup service called VaultPress. Either way, you will be able to set up your backup to help you restore your data in case of a website failure.

2. Develop a Title and Tagline

The title is one of the most important elements of your site. It acts as a guide that tells other people and search engines what your website is all about. You can find it under settings – general -WP dashboard. The title does not have to be similar to your URL. Keep it short, exact and don’t make it look spammy. The tagline is a slogan that completes the title. It is important to change the default tagline for your website.

3. Choose a Favicon

Favicon is a small icon that represents your site on the web.
This seemingly marginal item is an integral part of your website’s visual identity. You can upload it really fast and start using it. You can access this feature by going to Appearance – Customize – Site Identity.

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4. Set your time zone

We come from different parts of the world with different time zones. So, when starting a blog or website on WordPress, first set-up your time zone in the correct date and time format. To access this feature, go to Settings – General then click on the icon on date and time then you can choose your city from the list, and change your time zone. After that, your post’s time will be in sync with your town’s time zone and your scheduling will work as it should.

5. Manage plugins

WordPress offers a wonderful user experience with its plugins. There is a great number of both free and paid plugins that can do anything you want. You will have a great experience with plugins for security, antispam, post revision, google analytics, cache, backup and much more. You can even remove unwanted plugins or those old plugins that are not updated, as they may pose as potential security threats to your site.

Conclusion

As you can see, there are loads of simple but important things related to WordPress to boost user experience. You may not get all of them at a go, but as you continue using WordPress, they will be clearer and easier to use. So, master the tricks and use WordPress to grow your blog or website.

 

My Bio: My name is Mia Stokes. I am one of assignment writers in Australia. In every case, I use my writing skills in professional manner to to help people to find something useful, informative and relevant to their interests. I’m happy to share my knowledge, tips and advices in my articles.

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10 Great Tips For Creating Compelling B2B Marketing Content

Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It’s actually easier than you’d think, if you have the right tools under your belt. Here’s 10 tips to help you create compelling B2B marketing content for your business.

1. Get more people involved

Creating good content is an ongoing job, and if you go it alone the ideas can dry up quickly. That’s why you need to get others involved. This doesn’t mean just using other content writers, either. Get the rest of your staff involved. It helps promote your content, and generate ideas that you may not have thought of on your own.

2. Tell compelling stories

The campaigns that succeed do so because they’re telling a compelling story. Think about the story you want to tell about your business. What image are you looking to put out there? Once you have that down, make sure it’s being woven through every piece of marketing that you create.

3. Check out what your customers are reading

If you want to know what your audience wants, you need to start reading what they’re reading. Go looking at the other content they’re taking in, and see what that gives them. How are other marketing writers talking to them? What are they giving them that you aren’t? From there, you can formulate a plan to create content that really speaks to them.

4. Be patient

‘As the saying goes, Rome wasn’t built in a day’ says digital marketing manager Richard B. Clark from Best Australian Writers. ‘You need to be patient with your marketing. You won’t suddenly see an increase in conversions, but a properly planned campaign will bring in more customers over time.’

5. Promote yourself constantly

Your campaign can’t succeed if you’re not promoting it. Have a plan for your story to be promoted around the clock. Put social media to good use and put the word out about your company and ehat you do. The more people see your marketing, the more leads you can potentially generate.

6. Get to the point

Your audience won’t have time to decipher a complicated piece of content. The best way to keep their attention is to write pieces that are shorter, but still contain all the information that they need. Keep your writing short and to the point to get the most out of it.

7. Be light hearted

Sometimes the serious approach isn’t the best one. Know when it’s better to be more light hearted to connect with your audience. Your campaign can be lighter in tone without sacrificing professionalism and quality.

8. Use language to encourage action

The right words will help you get customers to do as you ask. For example, if you say ‘Ask for an invitation to try out new system’ implies exclusivity, and a need to get involved.

9. Write for scanning readers

Formatting is important, as readers will scan your text. They’re looking for the information they really want, so help them get there faster. Include heading and bullet points to help them find what they need.

10. Use the perfect headline

The headline will be doing most of the work in convincing readers to click through. Write compelling and accurate headlines to bring readers in. If you need a hand in writing them, try online tools that analyse your headlines and suggest improvements.

Use these 10 tips to get the most out of your B2B marketing campaigns. It’s amazing what a few simple changes can do for your conversion rates.

 

Written by Jennifer Scott. Jennifer works as online editor at Best Australian Writers. Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.

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Paid or organic traffic

Organic VS Paid Traffic: Which is More Profitable?

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In the age of highly competitive digital marketing, getting your target audience’s attention would entail conscious efforts from your business.

As a start, you can setup a digital marketing team that only focuses on different strategies such as content, paid, and SEO, to name a few. However, marketers face a dilemma whether which strategy to really prioritize and invest on.

One of the most heated conversations you’ve probably heard of is organic versus paid traffic. Before finally deciding on which strategy to use, you should first establish the differences between the two.

Organic vs. Paid Traffic

At the very top, organic means your visitors or target audience come to you freely. This is at their own will. As an example, you build a website for your business to make it the central hub of all things connected to your business—business background, history, product or service information, blog, and contact channels.

Naturally, your blog’s topics should be related to your business. This is where you share relevant and valuable information to your visitors. Through time, you’ll be able to establish yourself as a reliable source for all the things they need. Also, your visitors would want to share the good information they just found out through social media, or if they have a blog of their own, they might even repost it and link to your site.

The more shares and links you get, the more that your search ranking will improve. At the bottom, this is what organic traffic is all about. For a well-executed organic strategy, it usually takes three to six months before you reap the fruit of your labor.

On the other hand, paid traffic obviously requires you to shell out a budget to get website traffic. Surely, you’ve seen those “sponsored,” “suggested,” and “ad” markings in your social media feed or search results. These ads are sometimes placed on top of the search results or highlighted in a certain way while you’re scrolling.

Paid will surely get you the traffic that you need today, as your landing pages will rank better and ultimately affect your number of conversions.

In line with that, getting your business involved with paid doesn’t require a business website. By simply enabling the ad to drive them to your product or service’s purchase page, your business will generate revenue right away. This is called “offers” in the marketing industry.

Looking at Profitability

At first glance, you’ll notice that paid traffic gives you the quickest chance to gain profit. It puts your marketing strategies at a boosting pad. But, of course, you need to consider your business’ budget first.

Will you be able to sustain it in the long run? Will your other marketing strategies coincide seamlessly to paid?

Since you’ll be dealing with proper ad targeting, you’ll also encounter lots of data that need to be organized and analyzed correctly. To put things into perspective, a study conducted by Resolution Media and Kenshoo about the Imaging and Printing Group of Hewlett-Packard showed that organic recorded a 3.2% higher net revenue per visit than organic search.

It’s important to take note that the net revenue per visit was determined by comparing numbers from paid cost and paid revenue. The result of that paid equation was then put side by side with the numbers from revenue per organic visit.

One thing mentioned in the study is the interesting changes of percentages when the rankings are different. People are still more likely to click on the organic when it’s ranked number one even if there’s a paid ad from the same business above it. Obviously, organic search rankings number two to ten and below would lead people to click the paid ad on top.

Based on the study, paid traffic is more profitable than organic traffic. However, you need to combine organic and paid to have an all-around marketing plan. The management of your paid strategy is also crucial to the success of its execution.

Inbound marketers would favor organic, but they have also seen the benefits of paid. Tools such as HubSpot and social media ads allow them to appreciate the outcome when these two are combined. Organic traffic is more cost-effective, but paid can also save you from huge costs when done strategically.

Key Takeaways

Whether you choose organic or paid to get traffic, you still have to know your target audience head-to- toe. This will help you create more focused content or target the right people with your ads. Demand generation marketing is the trend right now where you tailor fit to the tiniest detail your marketing strategies.

As marketers, you should be familiar with paid and organic individually before you make these two work together. A lopsided effort on one of these might harm your business than actually producing likable
results.

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