Description: The article discusses the content development and promotional strategy which can help boring B2B businesses get more social shares especially when they don’t have a mass following on the social media.

According to a study, only 10% of the articles published on the internet get more than 100 shares, and only 1% of them get more than 10000 shares. Established brands tend to get more social shares as compared to small or new businesses. Reputed brands enjoy the trust of a vast number of followers on the social media. They also have a decent marketing budget which plays a crucial role in amplifying the reach on social media.  Also, B2C businesses create interesting commercials and content that appeals to a young audience. Thus, they create a buzz through interesting mass campaigns.

However, it doesn’t mean that B2B businesses which are into boring businesses will not get shares. You simply need be creative and persistent, the results will follow. Some tweaks in your content and promotional strategy can help you achieve a decent number of social shares.

Here are some strategic changes in the approach that lead to more social shares:

Changes in the Content

Content is the most crucial element of any social media marketing strategy. Thus, you must master the art of writing content which encourages or inspires more users to share it with their acquaintances.

I recommend the following changes in the content to make it viral:

Primary Research – Doing a primary research and getting insights may be difficult but a necessary exercise to gain attention on the social media. Writing how-to and industry tips may not be very useful for boring and niche B2B businesses due to excessive coverage of the same on the internet. Thus, it is important to find interesting insights about the end use of your products or services and publish first-hand information. Since it requires a lot of work, conducting the research once in 1 or 3 months is enough to get noticed. Remember that for niche B2B businesses, the quality and authenticity of content is more important than the quantity or design.

Article length – Article length does matter. Longer articles tend to have more useful information at once place, and therefore, elicit more response from the users. Although there is no universal agreement on the standard number of words that can make content viral, articles with 1500+ words tend to perform better than smaller articles.

Make the content easy to read and understand – It goes without saying. The content should be simple enough so that it can be understood by anyone. Use simple language and write short paragraphs (3-5 lines) so that the readers can easily skim through the content and get the gist of it quickly. Structure your content in a logical way so that users can read the entire article without breaking their flow.

Make your content distinct – Put your personality into the content and take stand for what you believe in, even if it makes the content controversial or funny. Give it a human face (write in the first person) and put statistics to make your argument persuasive. Revealing more personal information about yourself or your business will make your blog more authentic and lead to more social shares. Relating your content to current affairs can also help in gaining traction.

Publish Interviews

Interviews work well on social media. You can interview your clients, dignitaries, influencers, acquaintances, regulators, and other prominent figures who could be related to your business. Publish it on social media, tag the interviewer and ask them to share the interview on their social media pages too. Over time, you will see a dramatic jump in overall social shares.

Making changes in the content may lead to more shares if you already have some readers. If you have no audience at the moment, make the following changes in the promotion strategy.

Changes in Promotion Strategy

Title and Description on Social Media – You may choose a title and a description of the content to gain maximum SEO benefits. However, the same may not appeal to social users. Thus, when you promote the article on social media, you need to modify the title, and the description to attract the attention of users when they are scrolling down their social media timeline to find updates from their friends. Read this great formula by Neil Patel on writing great headlines.

Also, while publishing interviews on social media, take quotable quotes or some instance from their personal life (with the interviewers’ permission), behind the scenes, etc. to publicize the interview. Title and descriptions will play a very crucial role in the success of interview promotion on the social media.

Promote in Groups – Many marketers share their content only on the official social pages or the personal profiles. You need to join the relevant groups, especially on Facebook and LinkedIn, and share your content on these groups. Of course, don’t spam the groups, else you will be blocked permanently. Make some tweaks in the title and description while sharing the content in the groups.

Sponsor Posts – Don’t invest in building page followers or likes. Rather, spend in sponsored post, and you will get relevant traffic as well as some page likes. Since organic reach is declining consistently on social media, sponsoring posts is quite helpful in reaching more audience. Moreover, it doesn’t require a huge budget. For instance, if you publish eight blogs per month, then spending $40 per month ($5 per blog) on sponsoring posts will go a long way in amplifying your reach and social shares.

Bottom Line

Many B2B marketers avoid taking a risk when it comes to marketing. They follow the industry trend. If you want to make a mark, then go beyond the mentality of following the norms and carve a niche for yourself. Dare to be funny, creative and different. And you will see a significant surge in social shares as well as buzz around your business.

anthony bergs hsj
Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations into the strategies that he builds. He’s always open for new connections and partnerships.

I just got this fascinating facts infographic about online vs offline commerce. Have a great look at it.

online offlineSource: LoveShopping.

How long does it really take to rank in Google? Well, it depends on a lot of factors like Domain Rating, Monthly Searches and if it’s a High-Volumen Keywords – and more… take a look at this infographic.

how long to rank

Source: The Website Group

RankBrain is currently one of the top three ranking methods that Google uses, which makes understanding it a huge priority. Those of you who haven’t already put a major emphasis on RankBrain need to implement some changes right now because it’s well-poised to earn an even higher level of search engine influence in 2018.

How RankBrain and Dwell Time Determine Your Ranking

Have you noticed that search engine results have changed dramatically since RankBrain’s debut? That’s primarily due to the concept of ‘dwell time.’ In a nutshell, RankBrain increases or decreases each website’s search engine ranking based on how users interact with them.

For example, let’s pretend you’re looking for information about blue light filters. When you conduct this search, you find a couple of highly ranked sites and click on both of them.

Site A has in-depth articles about blue light filtering technology, including links to scientific studies. The site is also well-designed and contains quality content that’s free of typos. As a result, you spend 10 minutes perusing the available information.

Next, you visit Site B. Although you immediately see that Site B has several articles as well, the author hasn’t provided any sources. Even worse, the article you click on contains several typos, misspellings and grammatical errors. This turns you off quickly, and you exit the website in less than one minute.

Dwell time takes into consideration which websites you click on and how long you stay on each one. Site A has superior quality content and is likely to attract a much longer dwell time. In return, Site A’s search engine ranking will increase while Site B’s decreases.

How to Boost Your RankBrain Ranking

Taking what we currently know about RankBrain, Dwell Time and Google’s other top-ranking factors, we can create a game plan for boosting your SEO performance in 2018. Remember: these things could change over time, and it will be necessary to adjust accordingly.

  1. On-Site Content – Bill Gates famously opined in 1996 that “content is king.” This has become the mantra of the past few years, and it will continue to be accurate in 2018. After all, the best way to increase your dwell time is to provide visitors with worthwhile information. Make sure your content is well-done. Also, it’s wise to focus on providing a new approach or a comprehensive guide to a specific topic.
  2. Selective CTR Strategies – You could have the most original and informative content in the world but still suffer from a low dwell rate if the wrong people keep clicking on your links. Instead, be sure to tailor your ads, metadata and website pages to your specific target market. In other words, if your site is about horror movies, don’t take a generalized movie approach. Stick to horror to attract visitors who are likely to stick around for at least a few minutes.
  3. Utilize LSI – Latent Semantic Indexing (LSI) is a great way to get Google’s attention, and it goes hand-in-hand with selective CTR strategies. An LSI keyword generator gives examples of words that connect well with your chosen topic. Using the above horror movies example, we discover that some of the top keyword phrases are “100 best horror movies” and “50 scariest movies of all time.” A review of a recent movie could say something such as “although it’s not likely to end up on anyone’s 100 best horror movies list…” to help RankBrain send the right traffic your way.
  4. Guest Blogging – Despite the claims of some naysayers, guest blogging isn’t dead. In fact, it’s a solid SEO strategy that can also help boost your volume of leads. You’ll need to be more selective than ever before in 2018, though. Putting your name and a link to your website on a highly regarded blog with a solid RankBrain ranking is a good way to drive relevant traffic to your site, thereby reducing your bounce rate. It also signals Google that your website might deserve a higher ranking.

If you want to improve your search engine ranking in 2018, you’ll need to leverage RankBrain instead of letting it work against you. The best way to do so is by boosting the quality of your content, taking a more selective approach and finding a natural way to slip in LSI keywords. Failure to do so could sink your site’s ranking and destroy your profit margin.


Written by Holly Chavez

Present-time the number of Google searcher has been increased dramatically. A search with a particular query and the results are so crucial when appears on the search engine result page. One must curious to know about what is happening with the search results. Why are people so busy with Google search? What are they looking for benefits to them? Is the Google help you out to get business benefit through the use of it? A very small business firms can have large scale business opportunities using the Search Engine Optimization which known as SEO.

Your business website represents your business but without SEO it is just nothing to be considered by the viewers. A cost for the advertisement is very less compare to advertise on news and television. It effects for long-term and never expires if you do take care properly like pouring a beautiful plant.

SEO is equal for large or small business website. SEO benefits affect both large and the small business website.

Points to be eye-on that focuse on basics of SEO


Use semantic headings to quickly communicate the contents of each section of a page (and structure these in h1, h2, h3) A heading must be attractive and proper which relates to content. A user must redirect once you wrote a proper eye-catching heading that leads them to continue to visit your website.

Page content/layout:

A page layout is must have very precisely decorated with the use of User Interface that holds the visitor on site. As the same proper SEO will force Google or another search engine to get on top rank by the search engine itself. For that, you must go with on-page SEO development. A search engine will never ignore your web content once you have done very properly worked on it.

Each page should have a clearly defined target keyword group, and the copy on the page should be about that — it needs to be unique, well-written, interesting, and (ideally) engaging. Always write for users, not search engines. Drop long paragraphs in favor of short points that will communicate your message quickly and effectively. Create well-designed page layouts. User experience is a bit game maker — not only for SEO but sales too.

XML Sitemap

It is easier for Search Engine to crawl your website with the use of a sitemap.xml file. It is necessary if your website is large that matters if you use sitemap.xml file.

URL Structure

The targeted keyword should be used in URL. A URL title is must be descriptive which elaborate the content which is related to the search is being done by the user. A URL should be SEO-friendly. The user will navigate to the website once they found interesting URL on SERP page that brings user trust towards your website.

It will help with search engine relevancy and along with the auto-anchor text creation when copied and pasted as links in blogs, or other online sites.

Image Optimization

The image is must be readable by the search engine. How would it be possible to read by the search engine? The alt tag will make possible to read the text of the image given in the alt tag.

Mobile Friendliness

How would one know that the website is mobile friendly? A website behaves responsive once it accesses in any device like smartphone or tablet. Google gives the highest priority for a responsive website to get top rank. A responsive website will reduce the bounce rate of the website. A responsive website will force the users to stay little time.

Google Business Listing

A map is providing a service to find the desired place. Like ATM, Restaurant etc. If you are not having placed at Google with your service then you lose the benefit of the same. A business listing will be beneficial for the local searchers to find you on the area availability. If your given address is available on the Google business list that makes easier for the user to reach you.

Social Media platforms

The social media will improve your communication towards the client locally and globally. Using social media platform, you keep in touch with each other for a long time. Social media became an easier way for networking. The most popular social media use by the people are; Twitter, Facebook, Instagram etc. You can get customer review from the social media platform that much benefit to your business.


Wrapping my words for the endless topic here we touch, A business website is necessary for expanding your business heights. You will have a good amount of trust from the customer to be available 24*7*365. It is necessary to have a business website as compared to have business product quality. SEO for a small business website is just as important as the quality of the product.


About Author :

Dimitris Papoutsis is the owner of the Synergic Software as well as he loves to write a blogs, article and web content, other interests are storyteller and enterpreneur.

A term itself inherits the meaning by suggesting various technical points to be eye-on for improving web audience. We are going to converse here for successful website tips. That day has just gone away where the simple business description was enough for the user on a website. To be “on screen n on the game” you must be updated and run your website with the current trend.

A perfect podium & the way for the business success is to have a website. Imagine your business without an effective website is the impossible to connect with far places around the space. The most important thing you should keep in mind is to pay the required attention that your that your website deserves because an ineffective website does nothing more than wasting your time and money.

#1 Vision clearity is indeed

Your goal should be clear with your business requirements. List it out the queries about what you want on website. In which you need to mention that why are you designing your website? What outcome you expect from the web and any more?

For a long journey here in the web world, identify your goals and strategies are the first step of the beginning. Niche, name, logo, title and tagline of your website depend upon the goals.

#2 Decorate your homepage better

One of the best moment which is surprisingly generate traffic of your website by visiting his & herself cause of impressing them within first ten seconds. It is winning situation once people land on your website and among all 90 % of people will choose you because of they impressed with your web appearance.

#3 Fix the call to action button

Call to actions include a ‘Contact us’ button or display of contact numbers, or request a quote. You have a visitor on the website interested in your service.

Call to action must be designed in the way that visitors during the tour to your website in order to seek information should know more about the product and services you offer simultaneously. Experienced web design service provider always add contact info in top right and footer with their quick links in valuable web contents.

#4 Content is king

Content matters! How? The content on the web has very valuable importance for the web viewers. Every website get success due to the proper content accomodate in side the web pages. The proper and visitors demanding content will be engage them.

What make interest to know more about your business? The only way to get them to your about by providing relevant information through content in your website.

#5 Responsive webview

You all know that people use smartphones in regular life in these days. If you don’t want to stay behind from your competitors, you should also prefer designing the mobile version of your website.

People check their smartphone at every second. Hence your website should be mobile optimized. A responsive website development is must because more than 60% people surfing websites from their smartphone.

#6 Tracking conversions

A website owner don’t pay attention over the idea of tracking their visitors or else checking inquiries. By tracking conversions, you can evaluate the marketing strength of the website and also measure the cost which is required to acquire visitors.

#7 Mention ‘About us’

People want to know more about the company in detail. Being personal is important where you represent yourself in front of webviewers. Your ‘about us’ page should include a message from your leading owner talking about the company’s other best leaders.

Customers want to feel about every company that the group exist only customers’ favor.

#8 Stable CMS and strong backend infrastructure

It depends on the ability of your website to updating contents and interacting with visitors. It can be easily imple content editing from any device, any time. Backed by a Wide community, Secure enough to prevent hacking attempts.

#9 Well Balanced & Perfect

Your website never ever become slow and sloppy only because of broken images and dead links. This is why your website let you down at the first stage only. You need to be aware and regualarly update your website time to time. Each of links would work properly while clicked by visitors.

#10 Navigate easier

It is just important to keep it simple so as that user feel okay. If it could easily navigate the menu of your site that holds them on a side for a longer period. A menu with fixed items on every page is enough. The consistency of the navigation of the page is important for users.


StephanieAbout Author: Stephanie Alvarado is marketing manager at NuCitrus Technologies as well as she loves to write a blogs, article and web content, other interests are storyteller and enterpreneur.

For many business owners, the toughest aspect of their profession is maintaining the consistency about productivity and the resultant profit. There are many types of business ideas which we are observing among new startups in the country, and they always seek new and innovative ways in which they can enhance their sales and profit.

Businesses of every kind today are trying and digitalizing at least a part of the company. With the advent of technology it is becoming easy to gain access to a larger number of global consumers, and hence you can ensure that your business has a significant amount of profit from across the globe.

There are many types of promotional methods, which can give your agency a larger amount of exposure. However, you must remember that at the same time, your productivity should be up to the mark to keep up with the expectations of your clients.

How to increase the productivity of business?

Have you ever wondered that how can you increase the productivity of business without investing a lot in it? There are so many new and innovative methods today which would make your business works easier than ever before and when you have the right kind of plans regarding the promotion works you can ensure that your business productivity is done well.

Here we are going to provide you with certain tips and suggestions which would help you increase the productivity and maintain the consistency about the same. There are different types of digital promotional methods which help you with ensuring consistent productivity as well for your business.

With the right techniques, you can ensure that you get the best promotion and resultant profit for your business.

The concept of business productivity and why it is essential

There are certain terms related to business, and one such term is business productivity. As the term suggests, business productivity means the outcome of your business strategies and how far are these results positive.

The business productivity is closely linked to the promotional works associated with the company. If the business-related promotion is not up to the mark, then the productivity would also suffer as well. It is important to keep track of the business productivity and ensure that the business profits are consistent so that the company does not face any financial crises that can lead to business bankruptcy as well.

The necessity of the business productivity record cannot be ignored when you are trying to keep track of it and find out ways in which you can enhance it.

Digital marketing and business productivity

Since the business productivity is closely related to the outcomes of the promotional works that are being done regarding the business, the digital marketing methods are innovative and have a vast outreach which is why many business owners these days rely on the marketing methods for ensuring consistent productivity of their business.

These methods of promotion are very cost effective but have a reputation regarding providing a high result. The various types of digital marketing techniques include social media promotion, SEO works, website designing and much more.

Since these kinds of business promotion have a global outreach, you can get relevant traffic and clients and promotion for the business from across the globe. This, in turn, would enhance your business productivity which is the key to the consistent amount of profit that you earn over the time.

Many different companies can be promoted through these methods, and if you know the promotion techniques well enough, then you can ensure that your business gets more exposure compared to the other startups which are your rivals. It is important that you keep track of your productivity that is the result of the digital marketing methods that you employ to ensure that your company has the best output in its field.

Debt management in business

Every business has a history of debt and debt-related crises. While some have the ability to retrieve themselves from the clutches of debt successfully, others fall victim to it and are unable to avoid the ultimate result which is bankruptcy.

With the right strategies and planning you can ensure that your debt is well managed and your business-related troubles are solved soon enough. There are several types of debt management policies which the professionals and legal experts would be able to suggest best for you. You can also check the various debt settlement reviews to have a proper understanding of the best methods and policies which can ensure that you have a complete debt settlement solution at your disposal.

It is very important to have a thorough understanding of the methods of debt management to make sure that the debt management policies are being executed in your favor. When you understand the law yourself, it becomes very easy to handle all the troubles that you can possibly face related to debt and keep them under your control.

Associated risk factor

When it comes to business, there is always a risk factor associated with it. However, if you are new to the business but at the same time wish for business productivity, you need to have a clear concept and proper approach to making a profit.

Here we can conclude that with the right promotional methods the business can be very prosperous and have a global outreach and this way you can be sure that your company thrives. A number of different opportunities come your way and you have access to all of them when you have a world wide exposure of your business.

A number of different solutions to promotional needs are made available with digital methods and you can ensure that your business would prosper when they have such solutions at hand.


Author bio: Kelly Wilson is an experienced and skilled Business Consultant and Financial advisor in the USA.  She helps clients both personal and professional in long-term wealth building plans.During her spare time she loves to write on  Business, Finance, Marketing, Social  Media.She loves to share her knowledge and Experts tips with her readers.


If you have used WordPress, then you know that it has easy to use features and a powerful SEO which makes it the most sort Content Management System. In fact, WordPress powers more than 45 percent of the entire internet. More than 50 percent of websites that use CMS are on WordPress. And the interesting part about it is that it is totally free. You can use it for as many sites as you want for free.

WordPress houses hundreds of themes you can choose from ranging from personal to business website templates. Most of them are free, but if you want a more advanced touch, you can spend a little more for a perfect theme.



A number of famous sites are using this great Content Management System such as “CNN”, “Reuters”, The “People” Magazine, “The Rolling Stone”, “Vogue”, “MTV News”, “Wall Street Journal”, “The Next Web”, and much more. With this experience, it means that WordPress is certainly powerful enough to manage any website.

Luckily, we have compiled a list of five important things that every WordPress user should consider doing in order to enhance the overall WordPress experience.

1. Backup

First and foremost, having a backup for your website content is an important thing you need to consider. Set up and automatize your backup. Some companies provide the service of managing backups for you, but most don’t have this feature. In that case, you can choose between an appropriate plugin or, a WordPress backup service called VaultPress. Either way, you will be able to set up your backup to help you restore your data in case of a website failure.

2. Develop a Title and Tagline

The title is one of the most important elements of your site. It acts as a guide that tells other people and search engines what your website is all about. You can find it under settings – general -WP dashboard. The title does not have to be similar to your URL. Keep it short, exact and don’t make it look spammy. The tagline is a slogan that completes the title. It is important to change the default tagline for your website.

3. Choose a Favicon

Favicon is a small icon that represents your site on the web.
This seemingly marginal item is an integral part of your website’s visual identity. You can upload it really fast and start using it. You can access this feature by going to Appearance – Customize – Site Identity.


4. Set your time zone

We come from different parts of the world with different time zones. So, when starting a blog or website on WordPress, first set-up your time zone in the correct date and time format. To access this feature, go to Settings – General then click on the icon on date and time then you can choose your city from the list, and change your time zone. After that, your post’s time will be in sync with your town’s time zone and your scheduling will work as it should.

5. Manage plugins

WordPress offers a wonderful user experience with its plugins. There is a great number of both free and paid plugins that can do anything you want. You will have a great experience with plugins for security, antispam, post revision, google analytics, cache, backup and much more. You can even remove unwanted plugins or those old plugins that are not updated, as they may pose as potential security threats to your site.


As you can see, there are loads of simple but important things related to WordPress to boost user experience. You may not get all of them at a go, but as you continue using WordPress, they will be clearer and easier to use. So, master the tricks and use WordPress to grow your blog or website.


My Bio: My name is Mia Stokes. I am one of assignment writers in Australia. In every case, I use my writing skills in professional manner to to help people to find something useful, informative and relevant to their interests. I’m happy to share my knowledge, tips and advices in my articles.

Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It’s actually easier than you’d think, if you have the right tools under your belt. Here’s 10 tips to help you create compelling B2B marketing content for your business.

1. Get more people involved

Creating good content is an ongoing job, and if you go it alone the ideas can dry up quickly. That’s why you need to get others involved. This doesn’t mean just using other content writers, either. Get the rest of your staff involved. It helps promote your content, and generate ideas that you may not have thought of on your own.

2. Tell compelling stories

The campaigns that succeed do so because they’re telling a compelling story. Think about the story you want to tell about your business. What image are you looking to put out there? Once you have that down, make sure it’s being woven through every piece of marketing that you create.

3. Check out what your customers are reading

If you want to know what your audience wants, you need to start reading what they’re reading. Go looking at the other content they’re taking in, and see what that gives them. How are other marketing writers talking to them? What are they giving them that you aren’t? From there, you can formulate a plan to create content that really speaks to them.

4. Be patient

‘As the saying goes, Rome wasn’t built in a day’ says digital marketing manager Richard B. Clark from Best Australian Writers. ‘You need to be patient with your marketing. You won’t suddenly see an increase in conversions, but a properly planned campaign will bring in more customers over time.’

5. Promote yourself constantly

Your campaign can’t succeed if you’re not promoting it. Have a plan for your story to be promoted around the clock. Put social media to good use and put the word out about your company and ehat you do. The more people see your marketing, the more leads you can potentially generate.

6. Get to the point

Your audience won’t have time to decipher a complicated piece of content. The best way to keep their attention is to write pieces that are shorter, but still contain all the information that they need. Keep your writing short and to the point to get the most out of it.

7. Be light hearted

Sometimes the serious approach isn’t the best one. Know when it’s better to be more light hearted to connect with your audience. Your campaign can be lighter in tone without sacrificing professionalism and quality.

8. Use language to encourage action

The right words will help you get customers to do as you ask. For example, if you say ‘Ask for an invitation to try out new system’ implies exclusivity, and a need to get involved.

9. Write for scanning readers

Formatting is important, as readers will scan your text. They’re looking for the information they really want, so help them get there faster. Include heading and bullet points to help them find what they need.

10. Use the perfect headline

The headline will be doing most of the work in convincing readers to click through. Write compelling and accurate headlines to bring readers in. If you need a hand in writing them, try online tools that analyse your headlines and suggest improvements.

Use these 10 tips to get the most out of your B2B marketing campaigns. It’s amazing what a few simple changes can do for your conversion rates.


Written by Jennifer Scott. Jennifer works as online editor at Best Australian Writers. Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.