Every website owner is aware that keywords play a major role in the amount of traffic that they receive, but are you taking the necessary steps to make sure that you get as much as possible out of each keyword? Between Google’s constant algorithm updates and a shift in public opinion regarding keyword stuffing practices, it may seem harder now than ever to keep your SEO fresh and effective. Fortunately, there are many techniques that you can utilize to do everything from tracking the success of each keyword, to choosing which words to use in the first place.