2014 Social Landscape


I just love to show you this new 2014 CMO’s guide to the 2014 social landscape. It’s about SEO, Brand Awareness, Customer Communication and traffic generation. I hope it will inspire you to consider new channels for your marketing campaigns.

Take a look at the LinkedIn media.

SEO: The platform isn’t among Google’s top influencers in socail media, but personal and company profiles contain plenty of text thatøs easily searchable and, aneceotally, appears high in search ranking.

Brand Awareness: Many free opportunities exist, including business pages and LinkedIn influencer posts. In February, the network opened its publishing platform to members. Sponsored updates are paid and provide added reach.

Customer Communication: Nearly half of people who use socail media for customer service say they do so with a LinkedIn Company Page, while more than 40% do so with LinkedIn Groups.

Traffic Generation: LinkedIn certainly generates referrals, but it’s a second-tier source at this time relative to other social media platforms. At the end of 2013, referrals fell in Q4 from Q3.

Enjoy the infographic 🙂


(click the image to make it larger – it will open a PDF in a new window – source CMO.com)