The Hummingbird update is one of the biggest operational updates that Google has released in a long time. The trouble is that it is still very vague as to what effect this has on webmasters.
Optimization is a must for anybody in the online business otherwise you will lose out on tough competition. Digital asset optimization will help you in optimizing your content to engage your customer and make them respond to your content and ultimately convert them as a follower.
With proper optimization your revenues will definitely increase and give a boost to your business. The digital assets that we are talking about include web pages, press release, blogs, social media sites, feeds, podcasts, articles, etc.
You must know what your consumer wants and then design the optimization process that way. You also need to make sure that you are available on all kinds of search funnel. People nowadays use more of mobile apps and various other widgets to access various sites and contents so you must create your site in a way which will appear in all types of apps without any problem. Your site must customize itself to fit into the screen of an android phone, a tab or a desktop without compromising on quality.
Here are some of the options which you can try to optimize your digital assets in order to better you ranking and also helps your brand –
It has been a proven fact that video has more impact on people compared to anything else because it is an audio visual media. But planning a video is not an easy job as it requires a lot of research and hard work. There are loads of videos out in the market and if you want your video to stand out in the crowd then you really have to come up with some creative ideas. Here are some tips for optimization of your video –
- Include a good amount of humor; the content should be original so that it caters to your target audience completely.
- It is also important where you are uploading your video, if you do it on your website then it will get noticed much more than public forum like YouTube.
- You can include social share buttons (Like and Share) which will enable easy sharing.
- After you have launched the video in your site go ahead and use other platforms too. You can upload the video in different social media sites, video PR, email, etc.
- Title tags, specific keywords and full video transcript are some of the best SEO practices that you can use to highlight your video.
Mobile App Optimization
Within a short period of time the use of mobile has increased in leaps and bounds. Now we cannot imagine our life without the handset. The world is in our hand when we have the device. Everything can be accessed through it and now with so many apps dong the rounds it is even more useful for personal use and for business too. Therefore optimizing the App is very important.
- Give a prominent title to the app you are launching so that it carries both your brand name and also the function that the app performs. This way the users will be able to locate you r app even if they are not aware of the brand’s name
- Choose the category which has the least number of competitors and also defines the purpose of the app very closely
- Description should include relevant keyword
Are you still in a fix then consult the SEO India Agency and they will be able to help with their innovative ideas.
Online marketing is not a fad. Contrary to what most critics would have us believe about virtual media being a passing storm, it is very much here to stay. Stay and how? Social media marketing has entered the private life of the common man in such a way that it has revolutionized the creation of brands and identities.
The emergence of online marketing is based on one premise alone – that man is a social being. And it has flourished on the premise that every person is unique and that he or she should have the opportunity to express oneself however one wishes. Which is why today you can tweet, post, tag, Instagram, Pinterest or blog about whatever it is that makes you tick. You don’t need to have a vocabulary to make the most of e-business, all you need to have is an internet connection. Whether you use 140 characters or post a picture or video – you are constantly churning out content that is bound to capture the interest of someone else with the same tastes even across time zones.
Most organizations now understand the importance of having an e-marketing strategy. A holistic online strategy is vital not only to market your brand, but also to effectively manage your reputation, build a connect with your customers and employees, seek customer feedback and make your brand seen, heard and talked about all the time. E business managers and online media houses are being internalized by traditional advertising agencies that understand the kind of reach this medium has. Having a dedicated team to manage your identity is now a critical chunk of your media and PR spends.
A sound social media marketing strategy works on one mantra – out of sight is out of mind. Given the 24 by 7 churn of online content, it takes a smart digital marketer to identify focal areas and leverage every social media tool to its strength. The online media that you use to build a brand community may not be effective as a feedback mechanism. Similarly a B2B commercial strategy that uses the same platform to generate leads and to manage its online reputation may have flaws.
Several niche social platforms are emerging which are far more private and encourage conversations and feedback rather than just being mass broadcasting mechanisms. A savvy e-marketer needs to pick up these trends and align your online media strategy to be seen at the right place at the right time and by the right people.
Author – Webmarketing123 is a California based social media agency that helps you integrate social media platforms into digital marketing strategies to increase your ROI.
Get inspiration from Mother Teresa. Mother Teresa was a world-renowned Catholic nun known for his work among the poor in Kolkata in India, where she is buried. Mother Teresa was born in Skopje in Macedonia of Albanian parents and was educated as a teacher.
Get motivated and inspired with the wise words from Ganalf the Gray. Wise words to get inspired from in your life and work.
All the best to you, Henrik
For someone whose original ambition was to become an academic philosopher, Reid Hoffman has done very well as an entrepreneur. After deciding that the world of academia would not allow him to make a big enough impact, Hoffman decided his future lay in digital start-ups. On the back of the success of first Paypal and later LinkedIn he has built an estimated personal fortune of $1.9 billion.
While Hoffman’s latest company LinkedIn has been highly successful, he has also had his share of failures. His first start-up flopped and PayPal nearly went under many times according to Hoffman. Through these experiences Hoffman has learned a lot about what works and what doesn’t work when you are an entrepreneur. To learn from his experience here are the top 12 entrepreneurial lessons from Reid Hoffman.
Don’t Focus on How to Make Money Too Early
Hoffman criticizes the idea that entrepreneurs should be working out their business model early on. For seed stage companies they will still be experimenting. While you might have an idea of what the business model could be, it will probably change in the future. Trying to monetize too early can hinder the company’s growth and future options.
Solve Big Problems
Whether you are trying to solve a big problem or a small one you will still need to turn up for work everyday. Therefore you may as well focus on the bigger opportunities. When looking for opportunities focus on those that could completely change or dominate an existing industry. Paypal revolutionized payment processing and LinkedIn completely changed the way that people professionally network.
Launch Early To Get Feedback
Hoffman states that if you are not embarrassed by the first iteration of your product then you are launching too late. He advises that you launch as early as possible so that you are able to get feedback from the market. You can then use this feedback to add or remove features that your customers desire. You can also ask your network what they think and pivot accordingly.
There Is No Rulebook For Entrepreneurship
When it comes to successful entrepreneurship there are many different ways to succeed. While some entrepreneurs have found success in one way, it doesn’t mean that this is the only way to succeed. Sometimes if you want to be successful you need to be willing break the rules that others have laid out.
Keep Your Focus
The founder of Zynga once asked Reid Hoffman when LinkedIn would be adding games. The answer was “Never!” It is easy to be swayed but what seems to be working for your competitor but it is important to stay focused. While you want to be responsive to the market you should still have a core vision of where you want your company to go and to stick to it.
Fear Can Help You
Many people believe in order to be a successful you need to rid yourself of fear. However Hoffman believes almost the opposite. He says if you are not paranoid then you won’t succeed. He also says even after the success that LinkedIn has experienced that he is still fearful and that it helps to keep him focused.
Your Failures May Bring Benefits Later On
Reid Hoffmans first start-up was SocialNet. The business was largely a failure but it did help to build the foundation of Hoffmans extensive network in Silicon Valley. This network would become very useful later on for Paypal and LinkedIn. Even early failures may bring ancillary benefits later on.
When It Comes To Financing You Need To Think Ahead
Hoffman advises that as soon as you have completed the first round of financing for your company you need to start thinking about the second and third round. If you sit back on your laurels and are satisfied with the first round you will find that you are not prepared when you need more capital.
Look For Team Players
Being able to work in a team is one of the most important skills to look for in new employee hires. Hoffman learned this lesson from Paypal founder Peter Thiel who advised to choose employees who had been involved in some sort of team sport. Hoffman himself played in a soccer team. Being able to shift and pivot as is needed is important but they must also be able to do this as a team. If some people resist the changes the business will lose focus.
See The World From Their Perspective
Whether you are designing a new product or forming a business relationship you must be able to see the world from someone else’s perspective. When creating a product you need to be able to understand what it is like to be in your customer’s shoes. The same is true of creating authentic networking relationships. You must understand the world from their perspective.
Hire People Who Can Learn Fast
For early stage start-ups one of the key characteristics he looks for in employees is the ability to learn fast. He says this is more important than experience. He would choose someone with the ability to react quickly to changing circumstances, to someone with 20 or more years of experience. This is essential for start-ups because the business will usually need to pivot frequently once it is exposed to the market. An example of this is Paypal. In the early days of that company there were many different ideas of what the company could be, so it pivoted often. Originally the company was named Confinity and was designed to serve only as means to transfer payments between palm pilots) If the employees of that company had not been so flexible it would have failed.
Be First or Second
When looking for opportunities try to be the first player in that space. If you have a unique variation on the business then being second might also be ok. However if you are third or fourth then you are too late. Hoffman uses the example of Groupon. A second variation on this Groupon might be successful if executed correctly but a third or fourth variation will likely fail.
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