All the best to you, Henrik
The customers have the power online. The customers can find the precise same product as you have online a click away. And somewhere out there the customer can find your product cheaper than you can sell it right?
So how can you put extra value to your website and to your products? The product and the digital value will make you a better product. A better product for the customers and there for also a better product for you. Maybe you know your own value chain, but do you know your customers value chain?
The value chain
You might have heard of the value chain of a company. Here is the short version.
The primary value chain activities are the ones in the bottom – Inbound Logistics – Operations – Outbound Logistics – Marketing / Sales – Service. The goal of all these activities is to create a value that will exceed the cost of providing the product or service and this way generating a profit margin. The inbound logistic is the input materials – including the receiving, warehousing and inventory.
The operations are the activities that transform the inputs into the final products. The outbound logistics are the activities required to get the product to the customers – including warehousing and order fulfillment. Marketing and sale (I love this part because I work in marketing) are the activities involving getting buyers to buy the product and advertising.
Service is the activities like customer support, repair services etc.
The supporting activities are the activities at the top in the image. Porter (yes its my friend Michael E. Porter again – did you read SEO the Porter Way? Porter talks about 4 supporting activities. First procurement – this is the activities involving in purchasing the raw material and other input for the value creating activities. Technology Development – this includes research and development and other technology development used to support the value chain activities.
The human resource management – is everything regarding recruiting development and compensation of employees. At last we have the firm infrastructure – this could be activities such as finance, legal, quality management etc. If you like to read more about the value chain – you should read Michael E. Porter: Competitive Advantage: Creating and Sustaining Superior Performance.
Okay this was the normal company chain. Let’s change our focus to the customers now.
Customer value chain
If you want to give the customer something extra – a digital value – you’ll have to know the customer value chain too. So here it is.
It’s inspired from the buying decision model. First the customer has a need for something. Let’s say the buyer (let’s call him Joe) needs some transportation from his home to his work. He starts to search for solutions – he could take his bike, a bus or maybe buy a car. Well Joe likes to drive a car so he will do that. He goes to his car dealer – try different models, lets his wife pick the color (right?) and buy it.
Now he uses it for work every day. And the effect is that he now has transportation to his job.
The Value Matric Model
Now what will happen if we put the two models together? We get the awesome Value Matric Model
Webshop – Selling clothes
You have a webshop selling clothes. You don’t have any inbound logistics and you don’t have any operations – because you are not producing the clothes yourself. All you do having your website where you are selling your clothes. So you have marketing and sale, outbout logistics (you send the clothes to your customers and you have some customer support.
You webshop is very basic – all you do for the customer helping with the buying – right? So this will look like this
So the question is how will develop your webshop to give your customer more value. The customers have a need for clothes. Maybe its getting cold outside and need warm clothes, or its summertime and they need some light summer clothes. Can you help them in their search? Yes you can. Write about fashion, which colors are hot this year? How can you put different clothes together? Maybe the customer can type their measurement and then search for the clothes that fits them?
Or take a look at this 3D clothes shop. It will be an event to go to your shop and get the clothes. Do you have a blog or social network tell people about all your new clothes? Keep the conversation going. Maybe you have a corporation with a clothes cleaning shop. You see it’s only the imagination that stopping you – remember to think about the customer value chain.
So you might find that you will develop your webshop in the green spots.
Analyze your competitors web shop too using this model to get ideas – or to get ideas different than your competitors. I better stop now and get my coffee.
As always – take care and enjoy…
Since listing in May 2009 at $45 a share it now priced at $160. LinkedIn itself has gone from strength to strength with over 200 million users as of January 2013.
Founder and CEO of LinkedIn Reid Hoffman has also done very well from the business.
With LinkedIns IPO he exited the company with over a billion dollars, adding to his already considerable fortune. Despite all of this LinkedIn is much less well known that some other Internet success stories such as Amazon, Facebook or Google.
This is unfortunate because there is a lot that entrepreneurs can learn from the success of LinkedIn. To help rectify that oversight here are the top 10 business lessons from LinkedIn.
Look For Your Hidden Assets
Over 90% of people who use LinkedIn do not pay for any of the premium services it offers.
And yet LinkedIn is still a very profitable company. How did it achieve this? By charging recruiters to search and recruit talent on the site.
The huge amount of data that is available about LinkedIn users is the sites hidden asset.
While Facebook aims to make money through paid advertising, LinkedIn is able to provide a useful service for its users, connecting them with recruiters, and at the same time run a very profitable business.
Many businesses have hidden assets that could create a whole new stream of income.
Often these opportunities are found amongst the customers that you already have not the ones that you want to acquire.
Don’t Be Afraid To Remove Functions
In 2013 LinkedIn decided to remove its Answers section from the site.
This was a well known part of the site where users could pose and answer each others question.
While the answers section of the site was well known it was not well used by members.
Many questions only received a few or no answers at all. It also required a fair amount of monitoring in order to keep politically and religious topics from causing problems.
LinkedIn removed the function rather than allow it to distract them from their core focus.
One of Reid Hoffman’s guiding philosophies when looking for business opportunities is to go big.
As he has noted whether you are working on a small business or a big business you still have to do roughly the same amount of work so you may as well go for the biggest opportunities.
LinkedIn sought to dominate the online networking space for business professionals and it has managed to achieve this.
Become A Part Of Peoples Day To Day Life
One of the challenges that LinkedIn faced was that many users could only see the appeal of using the site when they were looking for a job.
While they understood the value of LinkedIn they didn’t need it on a day to day basis.
However to have a successful social networking it needed to have a deeper level of engagement with its users.
To achieve this it added functions which would draw users back on a regular basis.
To do this it made the site more social and content driven by adding in functions such as LinkedIn groups.
Be Flexibly Persistent
Hoffman has coined a phrase which he calls being “flexibly persistent”.
The digital world that LinkedIn operates in, changes so rapidly that being too fixed in your goals does not provide the flexibility to succeed.
At the same time if you don’t have a sense of where you are going and you aren’t persistent then you won’t achieve much either.
What is needed is to be flexibly persistent where you move forward towards a target but you adjust as new data becomes available.
Look For Disruptive Opportunities
Reid Hoffman looks for opportunities to disrupt existing industries.
He is not looking to simply improve a business or product slightly. Instead he wants to completely disrupt the status quo.
By doing so he is able to become a market leader in this space.
LinkedIn achieved exactly that by becoming a whole new way to manage your professional network and your career.
Boring Can Be Better
The first social networking sites such as Friendster and MySpace focused on appearing sexy and fun.
LinkedIn on the other hand was entering a traditionally boring space.
However as we have seen LinkedIn is one of the only social networking sites that has not only survived but has even thrived.
Sometimes the best opportunities are not with those that on the outside look the most interesting.
Think about Your Long Term Customer
In the early days of social networking, it was believed that people would use them primarily for activities such as dating.
However that presented a problem because users would either find someone and leave the network or they would become frustrated and give up. The model guaranteed a high churn rate in users.
LinkedIn instead focused on a model which would allow them to retain its users for the long term.
Because LinkedIn has become the place that business professionals manage their career and network, once they join they tend not to leave.
Good Luck Is Found In the Opportunities
Hoffman perceives the idea of good luck a little differently to many people.
When most people think of good luck it is something going well for them or their business succeeding.
Hoffman instead says that good luck is being presented with an excellent opportunity that you can then pursue. That opportunity is the good luck but it is still up to you to do something with it.
Your Network Is Your Greatest Asset
LinkedIn is of course the embodiment of the value of your business network.
But it was Reid Hoffman’s own network that played a crucial role in the success of LinkedIn.
As part of the “Paypal Mafia” he had access to capital and talent that would allow LinkedIn to capture the entire online business networking space.
Whether you’re just starting out as an entrepreneur or you have a few wins under your belt, your network will be invaluable to your success.
Author Bio – Tom writes for valuator – click here to see their business tips. He is a freelance writer from Portland USA.
Now you learn some tips and tricks from Steve Jobs. How to make your presentation rock like Steve Jobs’ presentations. Great for all people in business from marketing to management. Learn from the king of presentations.
All the best to you, Henrik
Colors have different meanings in different countries. And marketing and branding are global these days because of the internet. So take a trip around the world and see the different meanings of colors.
Take a trip now around the world.
All the best to you all, Henrik
Unfortunately when a lot of people start a big search engine optimization process, they overlook some of the things that can work in their favor in order to increase the revenue and profits that result from SEO.
For example, people tend to have a very narrow focus on getting their site onto the first page on Google for a certain keyword. This is not necessarily a bad thing at all, but it may not be the best thing. If you’re going to invest your money in search engine optimization, don’t you want the best outcome possible?
Other people will look beyond the first level of thinking and realize that some keywords will provide more traffic than others. As a result, they undertake their SEO project with the goal of getting as much traffic to their site as possible, but don’t think about it beyond that. This can make the search engine optimization project more extensive and expensive, as they will be targeting more competitive keywords in all likelihood. Again, the outcome may not be bad but it may not be the best either.
The right way to go about it is to figure out which keywords provide the most revenue and then calculate the cost of attaining a good result for those keywords. This allows a company to go after the keywords that will give them the best profits. As a result of this keyword research, they should see the best results from their SEO.
Build Up Your Data
You may be able to make general observations at first by estimating a click through rate and multiplying that by the amount of search traffic for a given term. A general assumption is about a five percent click through rate for page one on Google and about twice that for a top five ranking.
Once you know that you can consider which search terms might deliver you traffic that is closer to a purchase than other traffic. For example, someone searching for “suits,” may be doing research on suits or in the early stages of shopping. On the other hand, someone searching “affordable black suit,” might be closer to a purchase, as they have included a price. Someone searching for a store in a certain location is probably about to go to that store right away, which can lead to revenue.
Keep that last part in mind as well, as offline revenue can be factored in too and should not be ignored. Once you make some general assumptions in the beginning by factoring in the information you have, the estimates you can make and some common sense, collect data.
You should be able to use Google Analytics to see how different keywords are converting, which will enable you to redirect your focus as needed or perhaps come up with new keyword ideas that can deliver profitable traffic.
Convert Your Visitors
Of course once you get people to your webpage, you want it to look good in order to get a high conversion rate. This can be as simple as using great professional WordPress themes, or as complex as analyzing every last element of your layout. You should probably start simple and then go from there.
Eventually, though, it’s not a bad idea to have someone who specializes in writing sales copy that converts at a high rate take a look at your site and either re-write your sales content or offer you some advice on improvements that you can make.
The key is to remember that it’s all about maximizing your revenue, and you should keep collecting as much data as possible to that end.
About author – Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.
There has been a continuous effort by Google to ensure that only good quality, authoritative and relevant content rises to the top pages of the search engine and feathery and ornamental, keyword stuffed ones do not fool the search engine to get to the top ranks.
Google rolled out AgentRank way back in 2005 to weed out low quality and spammy content by using digital signatures. In 2011, it introduced Google+ followed by Google Authorship that allows linking the content that you produce to your Google+ profile. Google authorship has put the search engine giat closer to ensuring the trustworthiness and reliability of the results that appear on its top pages.
Google AuthorRank: A Better Way To Achieve A Higher Ranking In Search Engine
At the time of the launch of Google+ social network, most of the users of social networks were skeptical of its success and about its success in combating established networks like Facebook and Twitter. However, after a considerable time of its launch, we realize that it has started to carve out a niche for itself in social media circles.
One unique feature of Google+ is its system of authorship and ranking. An author can build a trust and rank for him/her. This rank is called Google Author Rank. Google already has a lot of ways to rate your content and it is continuously devising ways and means to better it. With the advent of Google+, the more +1s for your content send a strong signal that your content is of high quality, authoritative and that you deserve a better rank.
To get a better Author Rank, first thing that you will need to do is claim the authorship of your content. You can do this by linking all your content to your Google+ profile. If you have a Google+ profile, you can get the articles attributed to your name from any blog or website. Once you have set up Google Authorship correctly, you stand a bright chance of receiving benefits in the search engines results. Google rates articles with authorship markup better than ones without it and assigns a better rank to the author.
How will authors be ranked?
Google will have a system of various metrics in place to adjudge the quality and relevance of your website to the users. Since Page Rank techniques do remain valid, your basic SEO tools, targeting keywords and link creation remain as important. However, it is social media that will have a huge role to play in deciding the authority and significance of the author to his or her audience.
Here are a few parameters that will dictate your Google Author Rank:
1. Social activity and authority:
Your Google Author rank is dictated by all the +1s of Google+ content. Similarly, all that you do on other social networks also has a bearing on your Google Author Rank. It must be noted that both positive and negative comments have an effect on your rank.
2. Authoritative websites:
The more the number of authoritative websites that have your mention, the better it is for your Google Author Rankings. This has been so for long and is expected to remain the same in future.
Quality links to your site from legitimate and authoritative websites have a huge role to play in boosting your rank. The volume, consistency and the quality of inbound links to the author’s content will also be a major factor influencing rank.
Your Google Author Rank is also influenced by having your content on a website with higher page rank.
How Can Google Authorship Help Your Business?
The more authority you have on the internet, all the things associated with you will appear more legitimate. Say for example, Bill Gates authority on the internet is well known and if he blogs about your business or services, then its positive effects on your reputation need no elaboration. With better Google Author Rank, you raise the level of authority in your niche. With this, Google also starts considering you more relevant and legitimate thereby returning your reference in its search results, hence profiting your business.
As author of content on the internet, you need to be prepared for the considerable change that will be brought about by Google Author Rank. It will become imperative to have a team of right authors who can create captivating content in order to build a good rank rather than relying on Page Rank entirely.
Author Bio: Jason Smith is an online manager for Victorpest – Rat Repellents. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.
One of the most challenging factors of building a site is the implementation of accurate SEO website design. Finding the right balance between aesthetics and effective on-page optimization strategies is not always simple.
Here are a few tips to help you strike this balance:
1. Keeping it Simple
To be able to effectively optimize your website ask your design and SEO company to keep the layout simple. Your navigation links should be easily followed by popular search engines. If your design is trying to accomplish too much, the search engine spiders may get convinced, but most visitors will be discouraged from browsing. This will eventually impact your rankings.
2. Using CSS to Manipulate Text
One of the biggest challenges of implementing an effective <a href=”http://www.webmarketing123.com/digital-marketing/services/website-design/” title=”SEO Web design”>SEO Web design</a> is the use of plain text when graphic text is perceived more appealing. By using CSS, you can easily control how your plain text can look. This allows you to incorporate aesthetic value without compromising on how search engines will pick up your content.
3. Using Mouse-Overs
If your design is image-heavy and requires text to attract search engine spiders, including mouse-overs can be an effective solution. With this, you can maintain a visual appeal for your visitors and also provide real content for the crawlers.
4. Experimenting with Fonts
Hire an SEO expert to consult your designer on how to implement an effective design. By experimenting with fonts, you may be able to achieve a ‘graphic-text’ look that is, in reality, regular text. You may even buy font packs that allow you to eliminate the use of images and maintain simplicity in your design.
5. Building a Mobile Website
With a growing number of people resorting to mobile devices to browse the Internet, a good SEO Web design cannot ignore this platform. Make sure you also build a website that can be easily viewed in mobile format. Remember to test how it appears across various popular devices.
In addition to this, an effective SEO design must take into consideration factors such as loading time and its ability to convert visitors into actual customers.
Written by Webmarketing123 – Webmarketing123 is a California based seo company that offers global digital marketing services such as SEO, PPC and SMM.
Here at Seocustomer you can get tips and tricks for your SEO, Social Media, Link Building and Marketing. Get ideas and tools here.
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