YouTube Ranking Factor SEO redWe are always talking about Google when we are talking about search engines right?

But do you know that YouTube is the second largest search engine?

And do you know which ranking factors YouTube is using?

 

YouTube Statistic 2012

This statistic is from the official YouTube statistic:

  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 43 countries and across 60 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

Amazing right?

 

 

 

YouTube Ranking Factors 

Here are some of the ranking factors. Sometimes a picture is better than many words.

 

youtube video seo ranking factors

 

Action from users

  • The number of views is of course important
  • Audience retention but the absolute (which depend on the length of your video) and the relative (compared to other videos with the same length as yours).
  • The reactions from your user – do you get any comments on your video and how many? What are the reactions (good or bad), how many numbers of thumbs up or down do you get? How many favorites and video responses do you get? And how many people are adding your video to a playlist? This is all telling YouTube about reactions from your users.
  • Social Sharing – social sharing is also an important factor – how many shares do you get from social networks like Facebook, Twitter, Google+, LinkedIn and others.
  • How many people will embed your video – both the number and PageRanks of the sites that embed your video.
  • You can also have a website that links to your video without the embed codes.

 

YouTube Channel

  • Authority – you can build authority with the channel title, the channel keywords and description. Also link to your homepage, channels that are related to yours and make a playlist including title, keywords and description.
  • Trust – Make your visitors trust your channel. The age of your channel is important, the number of subscribers, the number of channel views and the views of all your uploaded video. You can also connect your YouTube channel to your Google+ profile (YouTube is owned by Google)
  • Frequency – this is about activity. How active are you? How often do you log into your account? Do some ratings and comments on other videos than just your own, answer questions and comments, how often do you upload a new video? Remember to be active on your YouTube channel.

 

On the video upload

  • Keywords – remember to tag your video with your main keywords and description, don’t be afraid to use outgoing links to relevant sites too, use the annotation and video transcript.
  • Quality and Freshness – keep your video fresh. Well you could upload your video again after 1 year to keep it fresh and if it’s still relevant to your viewers. Quality is a key factor for your audience and maybe not for the ranking – but we all love quality right?
  • Thumbnail – this is more important than you might think because it will influence your click rates in YouTube search results (the results to the right of a YouTube video page). Usually you really can’t influence that but be sure to choose the best version)

Read much more about How to Use YouTube for SEO here and get more SEO advices for YouTube

All the best to you,

Henrik

 

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blackYou might know this situation – you have a website but you need more traffic.

Well I think every website owner knows about this. I found this strategy – and people told me that this strategy has doubled their organic traffic overnight. So it might work for you also.

The strategy is to take your most viewed pages and give them an update.

You don’t have to work for weeks to get backlinks – it’s all done on-page.

In fact it’s like going back to the basic SEO. A lot of pages and website don’t have the basic SEO for their pages. So working with the basic will help your traffic. You do remember the SEO pyramid too?

But no more talk – get some coffee in your cup and put your favorite music on (I think I will listen to Earth Wind and Fire… Or maybe Paul McCartney).

1. Step – check up your meta tag
First you pick up the 10 pages of your website with the most page views. You can go to your Google Analytic and check that out.

Take the standard Report and choose the last month. Go to Content / Site Content / Pages. Here you will find your 10 most viewed pages.

Here you can see my top 10 pages.

GoogleAnalyticPageviews
When you focus on the top 10 pages you will pick the pages with the most effect for your traffic. But later on you can do the same with the rest of your pages.

Now for each of your top 10 pages you will need to find your URL, Title Tag, Meta Description and Header.

 

 

 

Let me give you an example here:

  Current Version New Version
URL www.used-cars.com/34tpo/d www.used-cars.com/Ford/2010
Title Tag Home – used-cars.com Used Ford cars, best quality cars, cheap used cars in town at used-cars.com
Meta Description Home page – Contact Us – Products – information Get updated information about our quality used Ford cars with a certification guaranty. Check out our great deals.
Header 2010 cars Used Ford Cars 2010

 

You get the idea. You might find that many of your old pages have “URL” with no keywords but only some strange number or letters.

The “Title Tag” might never have been checked before and your keyword should be mentioned in the title tag.

The “Meta Description” should tell the people searching what your page is all about and why they just have to go and check it out.

And of course your header should contain your keyword.

 

 

2. Step – On-page optimization

Now go and do a normal SEO report on your pages for your keywords.

For each of your top 10 pages you will make a report. In most of the SEO software you will write your URL, your keyword and the search engine – and it will tell what you need to do on-page to optimize your page.

IBPI use “Internet Business Promoter” but you can also use the software from SeoMoz or a lot of other software.

Most of the software will give you some advices about what to do to optimize your page for your keyword.

Okay – you still have your coffee? We are almost done now.

 

 

 

 

 

3. Step – submit your sitemap and RSS feed to the Webmaster Tools

Google Webmaster ToolYou can submit your site, sitemap and RSS feed to the Google Webmaster Tools. After you have submitted it – Google will find any errors or other issues your site might have. And you will have to correct the mistakes.

Well that was it.

I think it will take you around a day to make this work. And when you do it with your top 10 pages you will get the most effect out of your work.

Now check up on your traffic… Some people have doubled their traffic using these easy basic SEO steps.

 

 

Free Marketing Giveaways
Remember to grab the Complete SeoCustomer Guide 2011 and 2012Q1 – 180+ pages with tips and tricks for your SEO, SEM, Social Media Traffic and Link Building – and yes it’s free.

 

As always.. Carpe-diem

Henrik