I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.
Get inspired from Steve Jobs if you are in marketing, business, strategy, HR or anywhere else.
If you use SEO techniques and apply if you optimize your website, then your website will become more search engine friendly as a result. This will make your website more likely to feature highly on the search engine results page.
SEO that is done according to the advice given by Google is going to make your site more search engine friendly. Doing this is often called White Hat SEO, as it is the opposite method to Black Hat SEO.
Google set out a bunch of guidelines for making your website more search engine friendly, and set out a different set of rules for the things you should not do. If you purposefully break these rules or try to manipulate the search engine, then you are using Black Hat methods.
There are quite a few Black Hat link building methods that Google does not like. The ones that are left over are White Hat SEO methods (even though Google has never been too candid about the best link building methods).
Submit articles to article sites
This is the most efficient and search engine friendly way of getting links via white-hat methods.
There was a bit of concern that linking from such websites would cause problems because Google was punishing them, but this was a misunderstanding.
Google only punished the sites that were content farms, where there were lots of poor quality articles that were there just to create links. Legitimate article sites such as Squidoo, are very search engine friendly, and are a great place to get legitimate and followed links.
You can also write your articles so that they are relevant to your website. This will make your links from the articles more powerful.
You can try guest blog posting
This is the second best method of getting backlinks via a white hat method. This is because blogs have the potential to create some very useable and very powerful links to your website. These links will also help your website SEO.
There are however a few downsides to guest blog posting.
For example, you need to upload articles that are relevant to your website, but that then means finding a blog that is relevant to your articles. Many blogs will reject your guest posts or will just plain ignore you.
Getting someone to agree is time consuming, plus once it is posted, you will have no control over it at all. This means that the link may be removed without notice, and that the blog may take a big downward slide which may passively affect your blog or its SEO (as your link becomes dirty).
Submit to paid link directories
Link directories are pretty much bad things, but there are still a few kicking around that are not punished by the search engines.
These are link directories that people are supposed to use.
So, you will be expected to give a link (or more) and a description of your business or service.
The links you buy from these sites are usually followed by Google, and are not seen as Black Hat SEO, since you are not technically paying for the link, you are paying for the advertising, and the link is acting as your contact information, the same as if you had left a phone number or address (which many will also allow you to do).
Link from your own websites and blogs
There is nothing stopping you from linking from any other your other websites or blogs. And, why not ask your friends if they will link to you too, and you can link back to them.
There are rules against asking other people to link to you as a favor, but so long as you ask in private and do not declare it on your website, then you will be fine.
Google does not like it when you solicit links, but if you arrange a few reciprocal links through personal contact with people, then how is Google ever going to find out.
Reciprocal links are not bad things, and Google will not suspect that you are arranging them unless most of your links come from reciprocal links.
Bio: This is a guest post by Kate Funk, an occasional guest-blogger and a full-time online tutor. She currently represents rushtutor.com which provides homework help online for everybody who needs it.
You might consider how you can make a redesign of your homepage so you can generate more leads than you do now. There are a lot of critical elements you need to incorporate into your homepage.
You need to tell your customers about their benefits from buying your product. But most of the people on the internet will only spend up to 10 second on a homepage before going to another page. So you will have to be very clear about your design.
Make a Goal
Don’t make a homepage without a goal. Do you want to sell something? Or do you want people to sign up for your newsletter? I think around 80 percent of all the homepage I have seen don’t have any call to action.
What is the benefit for them to buy your product? What are the features of the product?
Remember you don’t have a long time to persuade your customer. Here you can read more about Call-to-Action.
What is your keyword
Remember your audience is people – so don’t write for the SEO. But don’t forget the SEO either. So before writing your text – I would write my main keyword down on a piece of paper. Remember to use this keyword in your headline, subtext, image tag… But remember to let the text flow. Don’t overuse the word.
When I do a page I would have a main keyword but also a second keyword. So the main keyword could be “used car” but the second one could be “exclusive used cars”
But I will use maximum 2 keywords or keywords phrases on a page. Here you can read more about how to find your keywords.
Do people trust you?
Maybe the people who have found your site don’t know your company and they don’t know your product – so how can they trust you?
Well – remember to tell them that – “you are not alone”. Maybe 12.000 people have bought the product the last 5 years. Tell them.
Write down your physical address. It will show your customers that you are serious. Read more about trust here.
No standard pictures
Never use standard pictures. We all hate standard office pictures (well most of us).
Show the real faces of the people working in your company. Get an accept from some of your customers and take pictures of them. This will tell your potential customer that you are a real and they can trust your website.
Your company is your design
If people don’t know you or your company – they will only know you from the website. So if you made a cluttered website people will think that your business is messy. Can you really manage your products?
Homepage as the landing page?
You should always use a specific page as the landing page – and not the homepage. But your homepage is your front door, so no matter what you do a lot of people will meet your company on your homepage.
And often the home page does a very poor job of generating leads or sales.
Your home page will get traffic from a lot of sources and from people with a lot of different goals. Somebody is looking for your phone number, somebody is looking for a job, a lot of people want to read about your products.
12 + 1 critical elements every homepage must have
I found this infographic at HubSpot. It will give you a great input to your new design.
But things are moving fast in this internet world – so I want to add one more element. Don’t forget to add the social media. Let people connect to you and let them share your page.
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Well … I might have to change my design soon. hmmm
Have a great day out there…
When you design your website you will have to be creative. But a good looking website alone will not help you to sell your products or service. You will have to convert your visitors to buyers. Let me show you 5 great tips for better conversion.
I love everything about SEO – but if I get a lot of visitors to my site – and they don’t buy anything it really doesn’t matter. I need to convert visitors to buyers.
No matter if you want your visitors to sign up for your newsletter, download a PDF or to buy a product.
So I let introduce you to some marketing techniques you can use when you are designing your website.
Prevent Choice Paralysis
This phenomenon is very useful to know about. Don’t give your audience too many choices to choose between. To give a choice is great. But don’t overuse it. You will confuse the buyer. If you confuse the buyer they might just leave you right away.
Make it easy to be a visitor on your site. If you want your visitors to sign up for a newsletter (I want that on my site here) be sure you have a visible call to action.
If you are writing about a product tell which one of the choices you like the most. With your design you can make your suggestion product picture bigger than the other ones. Make it with another background picture.
There is no doubt that SEOmoz wants you to buy the PRO version of its program right. They are telling you want to do. Just by using different colors. And you only get 3 choices.
Newer research shows that it really didn’t help that much anyway and most of the sneak messages were eliminated.
A very famous example that everybody is still talking about is about a hidden ad picture in a movie, and suddenly everybody in the cinema wanted to buy that product. Well this wasn’t true I have heard.
But you know – the advertising industry is still using some subliminal messaging, and you can use it for your website design too. Today, you can meet subliminal messaging for personal development, when trying to stop smoking and a lot of weight loss aids. You can still buy theses CDs and DVDs commercially.
When you are choosing your pictures for your website, you must think about what kind of messages the pictures are sending. Choose pictures that embody your message or feeling. Don’t just use the first picture you find – think carefully about your use of pictures. No stock photos (please).
You get 2 different feelings here right with the bikes. One picture is selling adventure the other picture is just selling a bike.
What kind of messages do you want to send to your visitors?
In fact I am sitting right now eating strawberries – I can taste them, smell them (I tell you they are awesome). But how do you want to sell strawberries on the internet.
Well show your product. We can’t make smell (well I have read about a way to do that on the internet too – but that’s another post) so we will have to show the product. Maybe make a video. What about a 360 degree photo.
A lot of companies selling software forget to show the product or the screen dumps. Show it – show lots of pictures.
Often people are making their judgments based on how the product looks like. Appearance is important – it’s an indicator of a product’s usability. This is also known as the aesthetic-usability effect.
This product is Rank Tracker. But the company has shown it in a kind of physical box. A great way to show a virtual product right?
People will get used to the product and after the trial period they just need to have it right? If you want the full version you will have to buy it.
This is really a great way for software products to sell.
I know – this is not a design element. But you can still get a lot of conversions. And get your sale.
Aweber which is a newsletter software (I use this software – awesome) has a sign up for just 1 dollars and the first month free. Then you will get your first sign ups with this program – so why change after 1 month?
Design by the Gutenberg Rule
I love this rule. The Gutenberg rule. Johannes Gutenberg was a German blacksmith, printer, publisher who introduced printing in Europe. His invention of mechanical movable type printing started the Printing Revolution (Wikipedia). If you haven’t heard of him – go and check him out.
The theory is that a reader uses his mental path when he is viewing a design. This is called reading gravity. Here in the western world we read from left to right and top to bottom. So with this knowledge we can make the Gutenberg diagram.
So we read a page or design from “Primary Optical Focus” and end up in the “Terminal Area”. This is why it’s good to have a call to action in the bottom right instead of the bottom left. Let me show you an example here.
Market Samurai (great program about finding the right keywords) have a free trial for download.
Remember now we are talking about elements. Of course you can use colors and pictures to control your readers’ eyes too.
Go and check out this post too about 13 elements your home page must have. You will love it.
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And go and sign up for our new SeoCustomer Group on LinkedIn and join the conversation.
All the best to you …
Social media is the new business trend for marketers.
Every brand, every company, small or big has slowly paved a sure path towards definite social media goals in the recent past. The aim today is not just to inform customers as much as it is to engage clients and keep them interested continuously for the long term.
Constant interaction with clients has now taken centre stage.
There were several changes in the social media market in 2012.
But in the New Year, 2013 one can observe several more shifts in trends that have largely benefited both clients and businesses respectively.
Pictures now Define what to Buy
In the old days, plain advertisement and creative marketing did the trick.
However, today’s customers are a highly informed group. You can’t simply market a new product. You have to sell it.
The 2013 social media trend now involves sharing new, polished, photo-shopped pictures on various networking sites via interactive platforms like Instagram and Pinterest.
The objective is to inspire people to buy rather than to inform them to buy.
Mixing Business and Pleasure
A main source of social media revenue comes from famous networking sites like Facebook and Linkedin.
It has therefore been a year of business and pleasure. Business owners and brands now try to interact with customers through these sites and share topics, pictures and latest updates on new products.
This interactive technique makes customers feel that they are part of the brand’s growth and story.
What better way is there to inspire customers to buy a product?
When a customer is browsing through family pictures online and sees a popup informing him or her of a new product launch or release, it will definitely garner the required attention.
Twitter has taken the social media marketing world by storm.
Brands and products now focus on creating their own twitter ideas, garner loyal followers and proceed to make them a part of their every story. This is especially already a done deal for most international brands.
Customers after all like to feel important when they know what next their favorite company is about to launch.
Creativity takes a Back Seat
In the past, creative ads were the norm.
This year on the focus is on better content, informative yet unique marketing techniques and state of the art pictography.
All of this is an endeavor to better suit the world of social media while one tries to create a social media connect there.
These trends will lead to a rapid new chapter in the life of Social Media and its importance across sectors from 2013.
Written by Webmarketing123 – Webmarketing123 is a California based seo company that offers global internet marketing services such as SEO, PPC and SMM.
Check it out here and give the presentation a like and a share if you like it.
Take care out there, Henrik
PS I love Paul McCartney and Sting 🙂
I hope you will find a lot of inspiration with these creative design and motivation quotes from Mahatma Gandhi, Albert Einstein, Bill Gates, Steve Jobs, Ralph Laurent and many many more.
So grab your coffee and enjoy the journey.
All the best to you,
Paul McCartney — ahem, SIR Paul McCartney to you — is one of the biggest rock stars of all time. He helped to launch one of the biggest rock bands of all time, The Beatles, and he went on to become the most successful composer and recording artist of all time, according to the Guinness Book of World Records.
Paul McCartney is an icon — some would even say a legend. His groundbreaking success can teach us all a lot. In particular, his career has a lot to teach Internet marketers about how they can make their business better. Here are a few things that Paul McCartney can teach us about SEO:
It’s Your Talent that Matters
When The Beatles dissolved, Paul McCartney didn’t become “that guy who used to be in The Beatles.” He became Sir Paul McCartney among other things. What he showed is that gimmicks don’t matter; it’s your talent that matters.
When you are building up your business, focus on your talent. What is it that sets you apart from your competitors? What is it that makes you a good choice for your customers? That’s what you need to focus on in your marketing efforts. Your keywords and your SEO efforts will evolve naturally from that, and you’ll create an organic SEO strategy that will get more results faster.
Your Brand is Everything
Paul McCartney is his own brand. As successful as they were, The Beatles ended up being a showcase for McCartney’s talents as a songwriter and a performer. He took those same talents on to produce music with other bands and as a solo performer. Though The Beatles remain a significant part of Paul McCartney’s history, he has established himself as a brand in his own right.
For your business, you need to make your branding just as important. Defining your brand will inform your SEO strategy. Without clear branding, you cannot create a successful SEO strategy. Your brand should be able to be recognizable across platforms, and it should be able to be defined in just a few words or a few sentences. You can then use that to create a powerful SEO campaign that gets results.
You Have to Have the Right Timing
The Beatles were as big as they were in part because of the time in which they came of age. Many other bands that are similar to The Beatles have come about since then, but none have been as successful. Paul McCartney and the rest of The Beatles were creating the right songs at the right time, responding to the cultural changes and needs of the people. Each of their albums reflects that, and you can see a clear evolution of the band’s music (largely written by McCartney with writing partner John Lennon) with the evolution of the social landscape.
So, too, must your business understand how to offer the right things at the right time. It’s even more important for your SEO strategy. You have to understand how to use the right keywords at the right time, to get links from the right sources at the right time, and to become a part of the popular conversation while it’s still popular. Learning how to do all of this is part skill and part luck. But if you can get it right, you’ll be wildly successful.
Paul McCartney is one of the most successful musicians of all time. He has become an icon. You can learn much from him about how to run your business and your SEO campaign.
What lessons have you been able to take away from Paul McCartney’s career to apply to your business or your SEO campaign? Share your thoughts in the comments!
Bio: Amber Satka primarily writes on financial topics, many of which can be found on her app site at http://www.carloancalculator.org/. She is a former office manager and current mother and writer. Her leisure activities include bike riding and spending way too much time on Pinterest.
(PS – Remember to check out this article about Beatles and SEO too – best regards, Henrik)
Here at Seocustomer you can get tips and tricks for your SEO, Social Media, Link Building and Marketing. Get ideas and tools here.
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