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Google Analytics is a great method to quantify the efficacy of your website in generating inbound traffic and online business.
Knowing how to use these tools can really make a difference between great sales and overwhelming sales. Read on more to know how to use it to greater effect…
# 1: Number of visits
Google Analytics will tell you the volume of visitors to your site per hour. It also shows which sites they are navigating from when they visit your site.
Other demographics like geographical location of the visitors, the language they speak, the frequency with which they visit your site, whether they are using PCs, tablets or Smartphones, and many other factors are analyzed by Google Analytics with just one click by one visitor.
# 2: Visitors’ engagement
Now it is time to measure whether the website held the attention of visitors. You can measure visitor engagement to track:
# 3: eCommerce activity
Let’s measure how many of the visitors actually transacted an online purchase of your goods and services.
This is not a region or currency specific option. It is a tool that broadly measures website visitor behavior like categories of products that are most commonly purchased from your site, type of registered transactions, shipping options that buyers choose, etc.
This will give you an insight into what sells, where it goes and how they pay so that you can market goods accordingly.
# 4: Goals for each page
Visitor behavior can tell us a lot. Where do the visitors usually come from? Have they clicked a backlink to your site from a social networking site, blog or a reciprocal link?
How long has a page sustained the visitors’ attention is also another factor that can be measured.
How they navigate between different pages of a website will tell Google Analytics what their likes and dislikes.
Once behavior patterns of potential customers are quantified, the information can be used to plan targeted marketing strategies.
You can also track events like the number of clicks on an image or video on your website.
This will tell you something about your potential clients and what attracts them. Suppose your video has a lot of hits, you can even create a separate marketing video and launch it free of cost on YouTube. These same visitors are bound to be YouTube buffs.
Those who click more often on internal links that have catchy words and phrases are usually the ones who take the time to read.
Now you can plan your marketing and launch it on sites that will produce more inbound traffic and online sales.
# 5: Customizing your Google Analytics report
There are innumerable ways in which you can customize the report. You can set it for obtaining specific information on:
You can customize your Google Analytics tool to suit your company’s products and services so that you can understand visitor behavior and plan your marketing strategies accordingly.
Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. dish tv packages
SEO or search engine optimization has emerged as more of an art and needs to be nurtured to obtain the maximum benefits. A small error can lead to catastrophic situations where you could instantly lose the ranking that you worked so hard to achieve.
With changes in circumstances and situations, the algorithms for search engines keep changing in order to keep up with the times. Hence, it is important to remain updated with the latest trends that emerge in SEO and ensure optimization.
So much so, it is more important to remember the mistakes you need to avoid, rather than the practices that you need to follow, as avoiding mistakes will automatically take care of the many issues associated with SEO.
It has been proved beyond doubt that links are the lifeline for any SEO to reap benefits.
However, it is very important to remember that avoiding any and every link coming your way.
Selecting random links is an absolute waste of time and works in an adverse manner, rather than enhancing your site capabilities. Links that do not bear much or any relevance to your site can cause more harm than good and will certainly hinder the site from becoming popular. The links that you choose should always lead to sites that have a record of accomplishment and be reputable. Questionable sites often lead to spam or scam which you can do without.
Secondly, the most important thing you need to avoid is to do with keywords. Keywords are certainly part of successful SEO, however you need to avoid using keywords that do not bear any relevance to the content and your site. At the same time, if you fail to use any keyword at all, that should turn out to be a major blunder on your part. Again, using too many keywords, defeats the very purpose for which keywords exist. Ensure that the density of the keywords used remains within a 4 to 5% range. It is important to avoid using keywords that do not relate to the targeted market.
The third important mistake that needs to be avoided is regarding the title tag. Either by oversight or by sheer negligence you could commit the major mistake of leaving the title tag blank. Title tags are the very essence of the webpage as they consist of the relevant phrases and keywords. In the absence of title tags, very few people with bother to give your site a second look.
The fourth point to be remembered as far as SEO mistakes are concerned is to do with non-usage of text related content. Search engines are known for the spiders that crawl the web and zero in on text. Hence, a site that lacks content will be useless. It is not enough to have a fantastic design with plenty of images and visuals, including animation, with no text.
Similarly, the next mistake you need to avoid is to do with spider blots, which are incapable of recognizing either graphics or Flash. Creating a Flash only website is a major mistake that should be avoided. However, in case you need to use Flash, ensure that it has a HTML version.
The sixth mistake that is commonly committed is the usage of techniques that are frowned upon by the SEO community in general. One common mistake most sites commit is the indiscriminate use of keywords, which hinders rather than enhancing your sites progress. This mistake could well brand your site as spam.
The next mistake that you need to focus on is to remember not to fall for clever copy that promises impossible things through SEO consultancy services. Several such companies advertise online about the services they offer for optimizing your site. Keep away from such scammers and focus on genuine professional companies that have a record of accomplishment.
The eighth on the list is the common mistake most site owners commit of expecting instant results. SEO is a gradual process that needs to be built up slowly and steadily. There are no short cuts and there is no way for any site to become a success overnight. Once you start looking for short cuts, you will automatically resort to unethical practices, which you can do without.
The next important thing to avoid is to remember that SEO is not touch and go, conversely, it is a continuous process that keeps getting modified and improved as it evolves. New techniques that emerge are constantly added; hence one should not forget to maintain the website to current standards. Constant attention is what keeps SEO going strong.
The last point to keep in mind is to do with the much talked about unethical practice that is called Black Hat SEO. Ranking of your site is certainly important as that is what can make or break the future of a website, however resorting to unethical practices to gain ranking can lead to permanent damage that could lead you to Google Sandbox, hence avoid this at all costs.
This is a guest post by Ethan Millers of bw9.com, a site that offers savings and current information on comcast cable and internet,click here to know more, as well as other Comcast.com services.