Bounce rate is the percentage of visitors that hit a page and don’t visit any other pages within the same visit. So bounce rate is a way for you to measure the quality of your site. Do your visitors like your page or do they run away from you. Your goal will be to make people stick around a little more and have them look at more then one page at your site.
Is your website Search Engine Optimized? Does it have a good volume of inbound traffic? Does it have a good conversion rate? Most website owners rely on Google Analytics for an unbiased report on the efficiency of the website.
Recently Google Analytics announced new access control tools that will give users greater report-customization controls. Read on to know more…
Earlier you could opt for a simple report select advanced reporting with administrator control.
Some of the dynamics were restricted in the viewer option. With the enhanced access controls, the difference will be noticed in:
- Permission levels – The access is set at the ownership level rather than the profile level,
- Managing the account – Any user can view, manage and edit the access levels in a group.
The previous version of Google Analytics had simple navigation buttons like Home and Standard Reporting. The third option was Custom Reporting for a more detailed and comprehensive analysis. Now there are two tabs:
- Reporting – The tabs that were earlier under Home are now under Reporting; that is Real Time, Dashboards, Intelligence Events and Shortcuts. Real Time will generate a standard report. The other three now come under “My Stuff” and provide more customized reporting. Google AdWords that was a separate entity earlier is now under Traffic Source option.
- Customization – With the new access features you can customize the depth of your report as well as the layout. Users now have the freedom to set and generate reports that have richer text. You can incorporate GEO maps, tables, widgets and bars on your report. In fact, you can automate the settings so that every report has all the preset elements. The GEO maps widget will give country-specific information. The bars widget provides analysis in the form of graphs.
The enhancements bring a new dynamism to Google Analytics reporting and add aesthetic value to the reports as well. The dashboard can now be emailed, exported, shared and segmented.
In a scenario where many people are involved in implementing changes based on the report, the ease of sharing the report is a great boon. This facility was absent in the full administrative control option earlier.
How do the changes affect user permissions?
Permissions on who can read and access the user accounts are made easier by the new system. This is how users inherit accessibility of their Google Analytics accounts:
- There is a distinct hierarchy for permissions. The property account gives access to parent account vis-à-vis access control. Individual users branch out from the parent account.
- Individual access can be controlled by the administrator of the parent account at property level and profile level; that means the control moves upwards and downwards.
- Each user again has the power to view and edit the reporting statuses.
A property in this context refers to a website, a blog or a mobile app (if accessed on a mobile device) that has access to your Google Analytics account.
Here’s an example: One user in the property account may have permission to only view and edit access. Another member of the same group may have full administrative control of the parent account. A third may have access to liberalize or restrict permissions to other users in the group, besides view and edit.
The changes in Google Analytics access controls will be implemented in a phased manner over some weeks so that millions of current users will not face difficulties. Those who have full administrator control will have property level access. The view-only option will also remain the same for those users. But property administrators will now have greater control in customizing access for the other profiles in their group.
Heather Protz, a freelance writer for USAheadlines.com – offers full home security to help protect your family, assets from burglary and other crimes. adt security reviews
Image source – http://www.freedigitalphotos.net/
Just click on the infographic to see it larger. I hope you will love this Infographic about authorship with Google. Remember to check out this
While it is true that the Copyright Act allows authors to protect their own content to a certain extent, the Internet is still very much in a Wild West stage, one during which there is never enough protection.
Google is contributing to developing the internet and helping authors who actually provide useful, original and quality content, while frowning down on those that use black-hat SEO techniques and manipulations that rely on technicalities.
Throughout the past few years the Google team has updated its search engine algorithm a number of times, and this year they are planning on implementing what they refer to as AuthorRank, a way in which they can measure the information quality, authority, and relevance of the content present on any given blog and website.
It combines traditional methods of measuring one’s page rank along with social media statistics which more often than not allow you to find out about a website’s reputation.
From the looks of it, as of now, Google is striving to turn the internet into a place where those who use black-hat SEO techniques fall into irrelevance while those that actually apply themselves and put in the necessary effort get the recognition they deserve.
Why Google Authorship is Important for Authors
So why precisely is this turn of events an important one for authors? Well, at the moment, Google is leading the internet search market, holding over 80% of it.
This means that if you are indeed serious about establishing an online business, then you will need to be in Google’s good graces, meaning you will have to implement the features advocated by the Google team.
If you don’t cater to the demands of Google, then in the end they are going to de-index your website, and you’ll have to rely on other search engines such as Yahoo! and Bing to bring in traffic, inevitably leaving you to fall behind your competition.
If you don’t employ any shady link schemes, ensure your traffic is organic, remain active, produce high-quality content and establish a presence in social media circles, then slowly but surely, Google will be increasing your search engine rankings, eventually placing you amongst the first ten results.
The only authors who are going to be disadvantaged by AuthorRank are the ones who duplicate articles, spin them and spam them; those that do not pay attention to the content itself.
How are the Calculations Made?
How is it possible for an algorithm to determine the relevance and quality of your content without making mistakes?
Well, the Google team has been working day and night for years now to come up with various complicated ways of measuring different statistics, such as website’s authority, the quality of the content, as well as its relevance to the rest of the website.
It should be said that the regular page rank will still remain in play, and you will have to perform some basic search engine optimization tasks you are probably already used to anyways.
The factors that will be taken into account include your page rank, your post frequency, the average amount of comments per post, the number of shares on Google+, the number of Google+ circles you are included in, the number of users that follow you through social media platforms, and the number of comments and connections you have made with other blog authors.
What you Can Do to Gain a Good AuthorRank
So what are you supposed to do in order to cater to this new algorithm?
Well, the answer is simple, although it might make some people unhappy: you will need to exclusively practice white-hat, healthy search engine optimization techniques and become as active as possible on major social media networks, especially Facebook, Twitter, and Google+.
To help you out, here are a few practical things you can start by implementing right now in your business method.
First, you could increase the amount of interaction you have with other website and blog owners, promoting each other’s content, commenting on each other’s posts, and so on and so forth.
Second, it is important that you make the most of what social networks have to offer, connecting with other authors and your clients through likes, comments and shares.
Third of all, remember to keep on sharing your content and posts using the social media platforms.
Finally, the point has to be stressed: make sure that your posts and comments are of high quality informative, relevant to the subject, and posted on a website that matters.
Author Bio – Jason Smith is an online manager for Right Lawyers – who are well versed with joint petition checklist. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.
Okay so what do you think – is SEO dead?
Well I don’t think so – but the rules are changing all the time. But again I love that the rules are changing all the time.
Time for my coffee. Enjoy the infographic and your coffee. Just click on the image a couple of times and you will see it large.
All the best to you, Henrik
Blog commenting wasn’t exactly invented yesterday, but nevertheless, it is a very simple trick that has stood the test of time and is still widely used today.
However, the recent algorithm updates that the Google team has made, especially the Panda and Penguin ones, have brought some changes as to the techniques comment authors need to employ in order to get their comments to actually count for something.
In order to help you out, here are a few tips you can use in order to make sure that your comments are compatible with Google’s algorithmic updates.
After all, commenting can indeed help you expand your influence, and foregoing it simply because of a few rule changes would mean depriving yourself of extra exposure and traffic, something very few businesses don’t need more of.
1. Build Yourself Up on Social Networks
Quite soon (or perhaps has it happened already?) Google will provide a lot of importance to the kind of activity you are having on social networks, including Facebook, Google+ and Twitter.
Comments that are posted on major social network platforms, especially Google+, actually affect your website’s search engine ranking.
The best course of action you could take under these circumstances is to create fan pages on the social networks you are subscribed with, updating them on a regular basis.
If you are touching on an interesting topic, then more and more people are going to comment, driving traffic to your site and increasing your search engine standings.
In addition, you can also seek out fan pages other people have made and leave your comments there.
2. Finding the Right Blogs
One of the most important aspects of writing a comment is to find the right blog to post it to.
Basically, you need to make sure that your comment appears on a website or a blog that has a good reputation, is popular, relevant, and doesn’t use any black-hat SEO techniques.
If you leave a comment on a blog that is frowned upon by the search engines, then you won’t reap any benefits from it whatsoever; on the contrary, you will have associated yourself with a website that has a bad reputation.
You can easily make a list of relevant blogs by using the Google Double Click Planner.
3. Know the Blogger
Before posting a comment on a blog, take the time to find all the information you can about its author.
In most cases, blogs have a page dedicated to the author’s biography, and you can use that to find most, if not all the information you need about them.
Your goal is to post on blogs that are run by open-minded people who have a positive outlook on working together with others.
If you manage to post really interesting comments, there is a chance that the owner will notice you and seek to develop a relationship.
4. Who is Going to Read you?
While the blog owner will probably have a look at your comment, you need to remember that apart from him/her, everyone else is simply a blog visitor just like yourself; you need to know who will be reading your comments, or at least, the type of people that tend to comment on the blog.
Take the time to read a few other blog posts and comments, tailoring your content in accordance to what you see.
You could perhaps even try to contact a few of the commentators and get a sense for the type of people they are.
5. Reveal Yourself
In most cases, blogs allow you to identify yourself, and perhaps even post a picture or a link back to your site.
It is highly recommended that you actually disclose your identity, not only for the sake of the search engines, but also for the sake of the people reading your comment.
If you give out your real identity, people will feel like you have nothing to hide, therefore buying you trust and some potential new visitors as well.
6. Be Interesting
Finally, it has to be said that your comments actually need to be useful, informative and interesting.
Don’t simply post a comment that says “great job!”, but go beyond that, providing your opinion in regards to some of the points touched in the article, relating some kind of story, or perhaps even complementing what the author wrote.
You need to make the content interesting and engaging so as to show that you’ve read the content and that you aren’t just another comment spammer looking to squeeze in an easy backlink.
Jason Smith is an online manager for Superior Notary Services. He is an expert on SEO & PPC tactics and in his free times likes to read and understand about mobile notary services.
Your target audience will be using mobile devices in greater number this year along with the desktops. Hence, you should familiarize yourself with What Are The Benefits of Responsive Design From SEO Point Of View.
Here are the 6 undeniable benefits that you will derive if you have a responsive website:
Reduce bounce rate and escalate profits
It does not require much effort on the part of the website visitor to click on the back button when he fails to avail what he seeks. This instance is called a bounce; and it happens frequently when the visitor reaches your site through his mobile device and your site does not respond.
The high bounce rate is very detrimental to the prospects of your online business. The major search engines recognize your website as being insufficient to the needs of the internet user. Consequently, the ranking of your website on the search result pages suffer terribly.
Since the use of mobile devices is increasing rapidly, it will be a smart decision if you get your website transformed into a responsive one. Not only will your site become mobile friendly, it will also gain higher visibility on the search engine lists.
Take the advantage of already present inbound links
It cannot be overlooked that mobile internet surfing is a recent trend. Even now, the major search engines rely on pre-established inbound links for ranking the websites. Hence, by adopting a responsive version of your website, you will be able to garner the benefits of the already present inbound links.
You will strengthen the performance of the website’s SERP (search engine results page), which in turn, will make it more accessible to your mobile users.
Having one URL for all kinds of users proves better for business
In case, you have something special and unique to present to your mobile users, you can gain from having a special site for them. However, if you have nothing exceptional to offer in terms of content, it will be more beneficial to have a single responsive website for the desktop as well as mobile users.
Having a single URL for your website, helps optimize the site for the users accessing it from their mobile devices. All the traffic is directed only to one URL and the confusion amongst the users is remarkably reduced.
The mobile users will click on the single URL external link and reach a mobile site that adjusts very well to the device that they are using. It results in better user experience.
When you have just one URL, the chances are higher of having links of your website on other well-known websites. It will help in getting better visibility on the search engine lists. On the contrary, it will be a far-fetched idea to believe that you will get a pleasant response in terms of backlinks if you have a dedicated mobile site.
Dedicated mobile sites not enough lucrative
Mobile web searching is still in its nascent stage. Traffic that comes through mobile devices is not significant yet. Hence, if you invest your resources in creating dedicated mobile sites, it may only result in a waste of resources. The lack of external links to such sites fares poorly in the business.
A website with responsive design caters to all types of internet users and gets maximum benefits from the efforts of the business owner.
Pleasant visual experience with responsive web design
The responsive websites are flexible in terms of customizing according to the browser screen. These sites are created with the help of CSS3 (Cascading Style Sheets3) media queries. The website pages adjust themselves according to the device, and the users experience immensely pleasant visuals.
The web developers prepare a host of conceivable layouts, which are then optimized for a variety of sizes. They use the media queries for determining ranges for possible screen resolutions for every layout.
No confusion as there is no duplicate content
It may seem very logical to have separate websites for mobile and desktop users. Moreover, since there is no risk of being caught and blacklisted for duplicate content by the search engines, the concept appears attractive.
However, having the same content at two locations will be frustrating for the users and stressful for you too. Additionally, your bounce rate may increase when the users reach the wrong version of the site.
You can skip this danger by having a responsive website that serves the purpose from one location for both desktop and mobile users.
Maybe it’s just something all the SEO guys are talking about. Or maybe you have a blog already for your company but you are not really sure if it brings traffic and leads to your company. Well think no more. Let’s talk some facts.
Blogging is bringing traffic to your website. Blogging brings more leads to your website. This study is based on data from HubSpot’s 4,000 customers.
Blogging and Traffic
It showed that businesses who blogs between 16 to 20 times per months will get over 2 times more traffic than those who blogged less than 4 times per month.
And those who blogged at least 20 times per month had 5 times more traffic than those who blogged less than 4 times per month.
So if you already have a blog – how many times a month do you blog?
Businesses with over 200 total blog articles got 4.6 times more traffic than those with under 20 blog posts.
Blogging and Leads
The same study shows that businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog.
And also those who blogged at least 20 times per month saw nearly 4 times more leads than those who didn’t blog.
So you really should start to blog on your website now right?
B2B businesses who blogged just 16 to 20 times per month got 3 times more leads than those who didn’t blog.
And for the B2C businesses who blogged just 16 to 20 times per month got over 4 times more leads than those who didn’t blog.
I am working in a company and we are blogging once a week – but now I really have to start blogging on my work. How many times a month do you blog?
I found some more great facts about blogging and leads for your business.
B2B marketers who use blogs generate 67% more leads per month than those who do not. (Source: FactBrowser)
B2C companies that blog generate 88% more leads per month than those that do not. (Source: Rick’s Tips).
So don’t forget to …
Yes yes yes – I know – it’s not only quantity its also quality. So you better make your blogging as great as possible right?
So if you don’t already have a blog for your business you better start one now and blog between 16 to 20 times a month.
And yes – I love SEO – and blogging gives you many chances to take advantage of SEO, driving traffic from search engines to your site.
PS – You can get the full PDF report from HubSpot here.
Here at Seocustomer you can get tips and tricks for your SEO, Social Media, Link Building and Marketing. Get ideas and tools here.
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