Let me show you this awesome Infographic from our friends at Chango.
Follow the arrows and find the right strategy for you. Love it… Remember to check out 7 great Remarketing Strategies too.
All the best to you, Henrik
Archive for year: 2012
Social networking has become an essential marketing process for almost all varieties of businesses.
Nowadays, if you do not have a certain degree of presence on the various social networks, you run the risk of losing out on valuable clients.
Other than providing exposure to your brand, a well planned and maintained fan page on Facebook can boost your SEO popularity.
If you have been hosting a Facebook fan page for some time, without much SEO optimization, maybe you are going wrong somewhere in collating the content of such a page.
Here are three solutions, from a leading Orlando internet marketing house, which will help you to resolve this issue of inadequate Facebook marketing.
1. Link Your Facebook Fan Page to Other Sites
If you take a cursory look at some of the most popular eCommerce websites on the internet, then you will most probably come across a link to a Facebook fan page.
Such a link may call you to ‘like’ a product on Facebook, or it may simply claim to be working towards better communication between the company and its clients. Yet, there is a hidden agenda too, that lies behind these links.
Leading search engines, like Google, are more likely to favor a Facebook fan page that has many backlinks attached to it. This makes the search engines recognize a fan page as authentic, and reliable.
Thus, by connecting the content of your Facebook fan page to more and more blogs, websites, and other social network accounts, you will ensure a higher ranking for your page.
2. Plan Your Status Updates To Make Them Popular On Search Engines
It is a little known fact that Facebook treats the first 18 characters of your status updates, and other posts, to be a meta-description. So, take advantage of this fact, when you are composing the substance of these posts on Facebook.
You may include keywords, or even provide links to your allied websites, in such meta-descriptions.
You must also bear in mind that the first word of your status update is the most important, as far as SEO focus is concerned. So, put good thought into it.
3. Don’t Ignore the Power of Facebook Notes
As a Facebook fan page consists of all the important content for marketing a brand, most page administrators choose to overlook the ‘Notes’ section completely.
This alternate page is insignificant, in comparison to the all-important main fan page. This is a mistake, as you can use the ‘Notes’ section to enhance your SEO popularity.
The title of a particular post that you host in this section acts like an SEO title and the initial words of its content double as meta-data.
You can also link a note with other web page, and other important notes, thereby ensuring better communication and stronger backlinks for your overall fan page.
You can follow the above tricks, in addition to including the phone number and address on your Facebook fan page, to ensure that it gets the right kind of attention from SEO devices.
Consequently, you are sure to experience unprecedented business growth, promoting your brand through a Facebook fan page.
Author – this article is written by Brenda Lyttle
Within this article you will find the answer to a few questions about link building. Link building is one of the fastest ways to get your website indexed, and one of the fastest ways to get your website ranked higher in the search engine results pages.
It is also one of the most misunderstood SEO concepts, and misinformation on the subject has lead to a lot of people being punished needlessly by search engines.
This article will clear up that confusion so that you can run a successful link building campaign.
What is link building?
A link in the online world is a function that allows one person to move from one web page to another. It is something that a web user clicks and it will take them to another web page.
This web page may be on the same website, or it may be on a different web page. The link may be an image or it may be textual. It may open the page on the same tab; it may start a new tab or may start a new window (the latter being referred to as a pop-up).
The more links that you have pointing at your website, from other websites–the better. If other websites link to you–the search engines will take that as a sign that your website is a good one, and will rank you up in their search engine results pages.
So getting more links is sometimes a good thing.
What is successful link building?
This is where you gain strong links that last a long time. They are links to your website from related content or related websites.
Those links are strong if they have anchor text, which works well for your website (is related). They are good links if they last a long time, and are great links if they are from websites with a higher PageRanking than yours are. Having all of these elements throughout your links would be considered successful link building.
Are one-on-one link exchanges good?
Yes, they are–they are not advised by Google, but they are a safe and controlled way of getting good strong links pointing at your website.
All the other methods of link building are not as safe or productive.
Are link exchange programs good?
No, they are not good. They are heavily monitored by the search engines staff and offer no real SEO benefit in the long run.
They are a short-term fix that may get you in trouble with the search engines.
Is there a safe way to increase link numbers?
You can swap links, or link from your blog. You can post articles online and link from them and you can guest post on other peoples blogs.
You can pay for legitimate directory links from relevant websites, and you can add links from comment sections on other websites.
There are quite a few safe ways of getting links to your site.
How many links do I need?
Google your site and look at your competition. You need roughly the same amount of links that they have.
Do not go build substantially more links than your competitors do, because it will be viewed as suspicious.
Can I be banned from Google for too many links?
Yes, you can. If you have too many links, Google will investigate into where they have come from.
If they have come from link farms, comment spamming, or other similar Black Hat SEO places, you will be banned from being listed on Goggles search engine results.
How do I make people link to me of their own free will?
Offer a good service, or a great online tool, entertainment or high quality information. If people like your website, they will link to it of their own free will.
Can I get any traffic from links?
Links have a nice bi-product of being able to send you traffic from other sites. This is called direct traffic because it comes from one site to you, instead of people going through a search engine.
Direct traffic is hard to gain, but worth the effort because the users are often very interested in what is on your site, because they have just come from a related/similar site.
Author’s bio – My name is Sonia Jackson. I represent the UK web-site http://www.royal-essays.com. We’ll help you to solve all problems with writing different essays and research papers according to the rules in the UK.
Who says there is competition only in business field! Well in the world of internet these days it’s a battle between Search Engine Optimization (SEO) and Pay per Click (PPC).
As per the research made around 90% of the people who uses internet use various search engines like Google, Bing, yahoo and MSN to get information on the products and services which they are looking for.
Almost everyone who searches for information type a keyword which is also known as Keyword which helps search engines bring up the required results which have natural organic listings also consisting of PPC advertisements.
But the bottom-line is not about the battle and who wins! It’s a question of which one would suit your business requirements. Keep reading the article for more details.
You need to pay to attract traffic to your website with the help of PPC advertising programs which are provided by Google Adwords, Yahoo Search Marketing etc.
These tools would help you to display your advertisement in sponsored section whenever the result related to your website is displayed. You would need to pay a certain amount of fee every time the user clicks on your website link. The amount however depends on how strong are your keywords.
On the other hand you could also attract more traffic to your website for free by getting high rankings in the natural listing results. Natural listing results are the results which are shown next to the sponsored sections.
All you have to remember is that you follow the SEO practices in an appropriate manner so that your website results appear on the first page more often whenever the visitor keys the words related to your product or services.
There may be some circumstances when your website might take some time to reach on the top of the page but then again the free, directed traffic would most likely be worth the deal.
But the question is which tactic is much better? To answer this question I would say it entirely depends upon the budget. If you have a huge budget go for PPC but if you are looking to save money by investing a little than SEO is better.
How much is my budget?
Before choosing SEO or PPC, you must first know how much you are going to invest in advertising your business on the web. It can be a good idea to start with a minimum amount of $5 to $10 per day set as your daily spending limit.
On the other hand if you have a very little budget than SEO is the best option. If you ask me I would say even if you have a little capital to invest go for PPC as it offers various benefits like faster testing and guard from SEO algorithm updates.
What are the CPC rates for my business?
Secondly, it depends on how are the CPCs for your industry. PPC allows the users to bid on how much they are ready to pay for a single click which is known as cost per click (CPC).
For instance if you are targeting people who are looking for “Cleaning industry services” you can make use of online software called Traffic Estimator which is a free Google External Keyword Research Tool.
You would see that the average CPC for this keyword is $2.76. On the other hand average CPCs can sometimes run as high as $30 thus making it difficult for your business to gain profit from PPC which means SEO is a better choice.
To conclude SEO and PPC can both be powerful. Last but not the least! Always make sure you get regular updates about Google’s policies as they change every now and then which means if today your website is on page 1 who knows tomorrow it might land up to page 6 of the page.
Matthew Anton is a professional online marketer offering search engine optimization services through Backlinksindexer
PS – Remember to check out the article How to find your perfect PPC budget here.
Have you analyzed your website with Google Analytics analysis tools?
Google Analytics is a free analytics service offered by Google that provides users with detailed statistics about visits to their websites. Google Analytics analysis offers two types of statistical report – Standard Reporting and Custom Reporting.
While Standard Reporting of Google Analytics makes understanding the engagement of your website easier to measure, Custom Reporting lets you create super reports with all the information you want.
You can organize the super reports as per your requirements and share it with your colleagues in minutes.
It’s not just this; it’s now easy to identify web pages with poor performance with Google Analytics Analysis. This is because the e-commerce reporting of Google Analytics tracks website activities like performance and sales.
These e-commerce reports list out various transactions and revenue of the site along with metrics related to e-commerce.
Users are allowed to have 50 site profiles, each corresponding to different websites. This service also provides various basic analytics tools useful for marketing websites and search engine optimization purposes.
In short, Google Analytics analysis tools helps you dive into your website’s data in a few mouse clicks.
Here’s a list of popular Google Analytics analysis tools:
Real-Time reporting
Real-Time reporting tool provides you with a continuous update that’s reported seconds after the occurrence of any visitor activity on your site. In other words, you get to monitor all the activities occurring on your site as it happens.
This reporting tool of Google Analytics allows you to check
- The number of people accessing your website right now
- The geographic locations of the people visiting your site
- The sources that drove people to your site
- The web pages of your site that people visited
When it comes to SEO, with Real-Time, you immediately get to know the effects of new campaigns and link building efforts and monitor your site’s traffic.
It’s also helpful in understanding your reader’s interests as it lets you know if any content on your website is viewed or not.
With Real-Time reporting tool, you can determine if any kind of one-day promotion can help generate traffic.
Advanced Segmentation
If you are looking for a tool to analyze and isolate specific traffic kinds, then try Advanced Segmentation.
For instance, you can create different segments for different kinds of traffic like purchasers visits, anonymous visits, paid members visit, etc.
After creating, you can view data for a particular segment or compare all the segments side by side. Talking about creating an Advanced Segment, it’s a filter expression that returns specific data using logical statements.
Custom Variables
Custom Variables report represents activities of your visitors in different custom segments you created. Actually, Custom variables are name-value pair tags with which you can apply newly defined additional segments (created by you) to your website’s visitors.
There are three different types of Custom Variables:
- Page-level Custom Variables:
This is used to define activities of your users in different page levels. In case you are using it with an online newspaper, you get to know on which page the visitors stay for a long time and which pages they skip.
- Session-level Custom Variables:
This type of Custom Variable can be used to distinguish visitors’ experiences across different sessions. For instance, you can differentiate members’ visits from anonymous visitors if you have the custom variable tool scoped to the user login session level.
- Visitor-level Custom Variables:
This is used in distinguishing different types of visitors across various sessions. This can be of great help to websites that allows only paid members or subscribers to access premium content as it analyzes all the users and separates paid members from those using free service.
That’s not all; you have many more popular tools like Visualization, Dashboards, API and Customizations and Sharing. Apart from these, you have effective tools for Content Analytics, Mobile Analytics, Social Analytics, Advertising Analytics, Conversion Analytics, etc. Check out various tools and analyze your website to know what your visitors want from you.
Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. Click here.
Did you know that for over a year ago Google started to encrypting search by default for signed-in users?
I just found a study from Optify that shows that 39 percent of the search related traffic from Google to our websites now is gone. Google will show the search terms as withheld.
Qptify made a study with 424 websites with over 17,143,603 visits and 7.241.093 referring keywords. This way they could check out how seriously the “not provided” issue is.
What does it have to do with me?
So why should you care about all this? Well imagine you have a shop in a shopping center Normally you will approach your customers and ask them if they are looking for something special right? But then one day you are told you can’t do this anymore.
You are only allowed to approach customers if they are specifically forthcoming and request help. Now you have lost the ability to proactively help your customers right? You will also lost some valuable information and feedback about your customers.
Google has started to encrypt search queries about 1 year ago. So now you will no longer receive “referrer” data from Google when the user is sign-in.
So you don’t really know what your visitors was looking for. Was it cheap dresses? Or quality dresses? Secondhand dresses? Blue dresses? You don’t know. So you can’t tell if they found what they were looking for.
Maybe half of your customers from Google was searching for blue dresses – but you only have red dresses in your shop. Bad for you right? And now you will not know that your customer love blue dresses.
You have lost a lot of insights.
So a hot term now in search marketing is behavioral targeting. You will have to know what the customer was initially looking for.
But now you will need to rely on later user interactions. You can use log-in information, or cookie based personalized experience.
If you are in the B2B business you can still get a lot of great information from Google Analytic about who are visiting your website and which pages they are looking at. Check it out here. But its getting harder to know about the initial search term.
If you have a newsletter – which search term did they use in Google to find your website? This is a very usefull information. But now its getting harder to get.
Google’s concerns about privacy is driven by a bigger force than this search marketing industry. So we might as well get use to it.
All the best to you as always, Henrik
However interesting your online marketing campaign may be, at the end of the day, there’s only so much it can do.
It can certainly target your niche and bring in interested customers to your site, but it can’t convert all the incoming traffic into sales.
The reason is, regardless of the attractiveness of your website, people may not tend to come back to your site even if they were interested in your products initially.
The fact that barely 2% visitors purchase products when they visit a site for the first time is proof enough that every online marketing strategy needs to be thoroughly looked into.
The remaining 98% of visitors don’t make a purchase the first time they land on your webpage.
What can a marketing manager do to bring back these potential customers to the site once again to complete the purchase? How about a gentle reminder or giving them a cue that can turn these potential clicks in to concrete sales? That’s where Google AdWords remarketing comes in.
What is AdWords Remarketing?
Remarketing is a feature in Google AdWords that can help you reach out to those people who initially visited your site but left without purchasing anything.
With remarketing, you can connect to these people even when they visit any other site on Google Display Network.
You can send certain compelling advertisements that can encourage them in coming back to your site and buying the product.
How does Remarketing work?
Here’s an example of how remarketing may help in bringing more traffic to your site. Let’s assume you deal in the sale of antiques.
You know that 10% of visitors to your site will purchase your products. But the rest 90% visitors, although they were initially interested, leave your site without purchasing any product.
Now with remarketing, you can add a remarketing tag or a remarketing code to all your site’s pages.
Thus, whenever a visitor visits your site, he will automatically be added into your remarketing list.
You can now reach out to those 90% visitors who didn’t buy any product by showing them ads and offers’ that may entice them to come back to your site to buy even while they browse other sites.
How can AdWords remarketing bring in more traffic to your website?
• Creating and managing AdWords remarketing list is very easy.
• AdWords remarketing is a targeted advertising campaign that targets only those visitors who dint get converted into sales.
• As Google has a huge partner list, your remarketing campaign has the potential to reach millions of customers.
• It can target those visitors who were on the verge of making a purchase (those who discarded the shopping cart!) before leaving the site without completing it.
• Remarketing helps you connect with every visitor. It can also target those visitors who have completed a sale by offering them other products and special offers.
• It helps you get in touch with customers within a period of time.
• It helps bring in higher and faster return on investment.
• You can create attractive and relevant advertisements and follow-up messages to target customers.
• You can also control where your advertisement appears by limiting or increasing the number of advertisements depending on that particular sites performance.
Tanya Hansen is a Freelance writer, she currently writes for www.homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. home security systems
I just came across all this awesome Infographics from Teach To Fish Digital and I wanted to share them with you guys.
So time for coffee and Infographics.
Well I better stop now – my coffee is getting cold.
Have a great day out there.
All the best to you, Henrik
There are a lot of image sharing sites on the internet. To use an image sharing site is a great way to build up some backlinks to your site. So you should start using one – today.
A Google search will only show you one link to a website in a search. So if you tag your images you’re your brand name and company name and your relevant keywords, you might get another 2 results on the first page of Google.
Here you can read more about how to own the first page at Google.
I will show the big 3 – there are a lot more sharing sites – but using one of the big 4 you are sure that Google check it out.
Let me go through these major sites, who they are appealing to and tell you about the benefits – so you can consider if you should start using one of them.
Pinterest
I am sure you have heard of this one. Pinterest is one of the most talked about social sharing sites for images.
Pinterest is a huge virtual Pinborad where you can organize and share images.
Pinterest Pros
One of the greatest pros of Pinterest is the fact that is outrank Twitter and YouTube in referral traffic. Yes you read correctly. So if you are looking for new ways to get traffic to your site Pinterest will be a great way to do it.
The link on your Pinterest page is a do-follow link and this will benefit your SEO.
Visually Driven. Pinterest is visually driven and is based on sharing media like photos, images, video and Infographic. So you can use the content from your website and reuse them on Pinterest. This should be an easy transition.
Most of the visitors of Pinterest are women. Pinterest is comprised of 65 percent women and it stated that 85 percent of the traffic to Pinterest is driven by women. So if you have a product for women you should absolutely take a closer look at Pinterest. This could be a great way to drive traffic to your website.
Pinterest Cons
Pinterest is still a new medium and there are new for business. So until now Pinterest is only for fun. Visitors don’t have to worry about ads. But this might change in the futures. So get ahead of the game and start using Pinterest.
Copyright Issues. If you are sharing your own pictures and images you will have no problems. But – as with all social media – be careful not to share other peoples photos and images.
Where are the men? Yes – as I wrote before – mostly women are using Pinterest, so if you are trying to sell products or services to men Pinterest might not be the right place for you yet.
Read more about Pinterest here
Why you need red pumps to use Pinterest
Instagram
Instagram is an Android and iPhone app where people can spice up their photos with a selection of filters. It has more than 80 million users who have uploaded more than 4 billion photos. And yes Facebook bought Instagram here in 2012.
This is also why it’s very easy to share Instagram photos directly onto Facebook. But it’s also easy to share on social media like Twitter, Tumblr and Flickr. Users are able to like and comment on photos.
There are a lot of popular brands using Instagram like Red Bull, Audi, Starbucks, ASOS, NPR, MTV, Forever21, Topshop, CNN iReport, General Electric, The Boston Celtics, Burberry, Playboy, The Onion, Puma, Sharpie, American Express, W Hotels, ESPN, Innocent Smoothies, The Boston Bruins, Billboard, Air Asia and Gucci. So you see it’s not only for young people but also for business.
Instagram has just launched web profiles. So you can get a dofollow backlink from your profile page.
Flickr
I am sure you have heard this name too. Flickr is one of the oldest photos sharing sites. It is an image and video website started back in 2004 and acquired by Yahoo in 2005. A lot of bloggers hosted their images on Flickr and embedded the pictures in blog and social media.
In June 2011 Flickr had 51 million registered members and 80 million unique visitors. And in August 2011 Flickr had more than 6 billion images and still growing.
Photos and videos can easily be accessed from Flickr without the need to register an account, only if you want to upload some content you will need to create an account. You can also get an app for iPhone, android and Windows operating system.
Flickr can be very easy to use, and you can use features like groups, tagging, commenting, geotagging, social sharing, printing, and statistics.
Google Trend and photo sharing sites
Take a look here at this Google Trend image where you can see the interest over time.
The number 100 represents the peak search volume. Pinterest is the blue line, Instagram the red line and Flickr is the line that starts back in 2005.
Have a great day out there,
Henrik
PS – did you see my new imagine gallery here at SeoCustomer? A 3D gallery. Check it out here.
(It’s in flash – I know Apple don’t like it)
Social media should be one of the major pillars of your online marketing campaign.
Without social media marketing, your website will remain stagnant. Before you jump into the world of social media marketing, consider these need-to-know tips and tricks to generate leads through social media:
Use Social Media sites that your Customers use
Spending your energy and money on marketing with every single social media website available will not help you generate more leads.
A great deal of research should be done about your market base and what social media websites that they use on a daily basis. In general, if you are offering business-to-business services, LinkedIn is a widely used platform that you should consider. Facebook and Twitter can be used as secondary outlets, depending on your customer base and the products or services that your business offers.
Content is always King
Social media advertising is pointless without quality content for your potential clients to read. Make sure your website’s content is updated on a regular basis.
Well written blog posts, especially those that can be shared by your readers are essential to your success in the social media world.
Google+ is Important
Ever since Google+ was launched in 2011 as a social networking competitor to Facebook, the platform has been growing in popularity month after month.
Even though Google+ has not gained as much of a foothold in the social media world as Facebook and Twitter has, it is still an essential social media outlet that every business should utilize for the sole purpose that Google actively integrates their social media platform with search engine results.
Google+ is actually a very easy platform to use. Business owners and website developers only need to create a page with Google+ and link any content created on Google’s social media platform back to their website.
Space out your Social Media Posts
While your social media fans may be interested in your business, it’s not something that they think about all day long. Creating quality, content-rich blog posts for your leads to read twice a week will get your message across and keep them interested without having an overwhelming affect.
About the Author – Jo Harris is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.