Let me show you this awesome Infographic from our friends at Chango.

Follow the arrows and find the right strategy for you. Love it… Remember to check out 7 great Remarketing Strategies too.

All the best to you, Henrik

 

Chango_retargeting_flowchart1

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FacebookSEOfriendlySocial networking has become an essential marketing process for almost all varieties of businesses.

Nowadays, if you do not have a certain degree of presence on the various social networks, you run the risk of losing out on valuable clients.

Other than providing exposure to your brand, a well planned and maintained fan page on Facebook can boost your SEO popularity.

If you have been hosting a Facebook fan page for some time, without much SEO optimization, maybe you are going wrong somewhere in collating the content of such a page.

Here are three solutions, from a leading Orlando internet marketing house, which will help you to resolve this issue of inadequate Facebook marketing.

 

1. Link Your Facebook Fan Page to Other Sites

If you take a cursory look at some of the most popular eCommerce websites on the internet, then you will most probably come across a link to a Facebook fan page.

Such a link may call you to ‘like’ a product on Facebook, or it may simply claim to be working towards better communication between the company and its clients. Yet, there is a hidden agenda too, that lies behind these links.

Leading search engines, like Google, are more likely to favor a Facebook fan page that has many backlinks attached to it. This makes the search engines recognize a fan page as authentic, and reliable.

Thus, by connecting the content of your Facebook fan page to more and more blogs, websites, and other social network accounts, you will ensure a higher ranking for your page.

 

2. Plan Your Status Updates To Make Them Popular On Search Engines

It is a little known fact that Facebook treats the first 18 characters of your status updates, and other posts, to be a meta-description. So, take advantage of this fact, when you are composing the substance of these posts on Facebook.

You may include keywords, or even provide links to your allied websites, in such meta-descriptions.

You must also bear in mind that the first word of your status update is the most important, as far as SEO focus is concerned. So, put good thought into it.

 

3. Don’t Ignore the Power of Facebook Notes

As a Facebook fan page consists of all the important content for marketing a brand, most page administrators choose to overlook the ‘Notes’ section completely.

This alternate page is insignificant, in comparison to the all-important main fan page. This is a mistake, as you can use the ‘Notes’ section to enhance your SEO popularity.

The title of a particular post that you host in this section acts like an SEO title and the initial words of its content double as meta-data.

You can also link a note with other web page, and other important notes, thereby ensuring better communication and stronger backlinks for your overall fan page.

You can follow the above tricks, in addition to including the phone number and address on your Facebook fan page, to ensure that it gets the right kind of attention from SEO devices.

Consequently, you are sure to experience unprecedented business growth, promoting your brand through a Facebook fan page.

 

Author – this article is written by Brenda Lyttle

 

 

 

LinkBuilding2Within this article you will find the answer to a few questions about link building. Link building is one of the fastest ways to get your website indexed, and one of the fastest ways to get your website ranked higher in the search engine results pages.

It is also one of the most misunderstood SEO concepts, and misinformation on the subject has lead to a lot of people being punished needlessly by search engines.

This article will clear up that confusion so that you can run a successful link building campaign.

 

What is link building?

A link in the online world is a function that allows one person to move from one web page to another. It is something that a web user clicks and it will take them to another web page.

This web page may be on the same website, or it may be on a different web page. The link may be an image or it may be textual. It may open the page on the same tab; it may start a new tab or may start a new window (the latter being referred to as a pop-up).

The more links that you have pointing at your website, from other websites–the better. If other websites link to you–the search engines will take that as a sign that your website is a good one, and will rank you up in their search engine results pages.

So getting more links is sometimes a good thing.

 

What is successful link building?

This is where you gain strong links that last a long time. They are links to your website from related content or related websites.

Those links are strong if they have anchor text, which works well for your website (is related). They are good links if they last a long time, and are great links if they are from websites with a higher PageRanking than yours are. Having all of these elements throughout your links would be considered successful link building.

 

Are one-on-one link exchanges good?

Yes, they are–they are not advised by Google, but they are a safe and controlled way of getting good strong links pointing at your website.

All the other methods of link building are not as safe or productive.

 

Are link exchange programs good?

No, they are not good. They are heavily monitored by the search engines staff and offer no real SEO benefit in the long run.

They are a short-term fix that may get you in trouble with the search engines.

 

Is there a safe way to increase link numbers?

You can swap links, or link from your blog. You can post articles online and link from them and you can guest post on other peoples blogs.

You can pay for legitimate directory links from relevant websites, and you can add links from comment sections on other websites.

There are quite a few safe ways of getting links to your site.

 

How many links do I need? 

Google your site and look at your competition. You need roughly the same amount of links that they have.

Do not go build substantially more links than your competitors do, because it will be viewed as suspicious.

 

Can I be banned from Google for too many links?

Yes, you can. If you have too many links, Google will investigate into where they have come from.

If they have come from link farms, comment spamming, or other similar Black Hat SEO places, you will be banned from being listed on Goggles search engine results.

 

How do I make people link to me of their own free will? 

Offer a good service, or a great online tool, entertainment or high quality information. If people like your website, they will link to it of their own free will.

 

Can I get any traffic from links? 

Links have a nice bi-product of being able to send you traffic from other sites. This is called direct traffic because it comes from one site to you, instead of people going through a search engine.

Direct traffic is hard to gain, but worth the effort because the users are often very interested in what is on your site, because they have just come from a related/similar site.

 

Author’s bio – My name is Sonia Jackson. I represent the UK web-site http://www.royal-essays.com. We’ll help you to solve all problems with writing different essays and research papers according to the rules in the UK. 

 

 

 

SEOvsPPCWho says there is competition only in business field! Well in the world of internet these days it’s a battle between Search Engine Optimization (SEO) and Pay per Click (PPC).

As per the research made around 90% of the people who uses internet use various search engines like Google, Bing, yahoo and MSN to get information on the products and services which they are looking for.

Almost everyone who searches for information type a keyword which is also known as Keyword which helps search engines bring up the required results which have natural organic listings also consisting of PPC advertisements.

But the bottom-line is not about the battle and who wins! It’s a question of which one would suit your business requirements. Keep reading the article for more details.

You need to pay to attract traffic to your website with the help of PPC advertising programs which are provided by Google Adwords, Yahoo Search Marketing etc.

These tools would help you to display your advertisement in sponsored section whenever the result related to your website is displayed. You would need to pay a certain amount of fee every time the user clicks on your website link. The amount however depends on how strong are your keywords.

On the other hand you could also attract more traffic to your website for free by getting high rankings in the natural listing results. Natural listing results are the results which are shown next to the sponsored sections.

All you have to remember is that you follow the SEO practices in an appropriate manner so that your website results appear on the first page more often whenever the visitor keys the words related to your product or services.

There may be some circumstances when your website might take some time to reach on the top of the page but then again the free, directed traffic would most likely be worth the deal.

But the question is which tactic is much better? To answer this question I would say it entirely depends upon the budget. If you have a huge budget go for PPC but if you are looking to save money by investing a little than SEO is better.

 

How much is my budget?

Before choosing SEO or PPC, you must first know how much you are going to invest in advertising your business on the web. It can be a good idea to start with a minimum amount of $5 to $10 per day set as your daily spending limit.

On the other hand if you have a very little budget than SEO is the best option. If you ask me I would say even if you have a little capital to invest go for PPC as it offers various benefits like faster testing and guard from SEO algorithm updates.

 

What are the CPC rates for my business?

Secondly, it depends on how are the CPCs for your industry. PPC allows the users to bid on how much they are ready to pay for a single click which is known as cost per click (CPC).

For instance if you are targeting people who are looking for “Cleaning industry services” you can make use of online software called Traffic Estimator which is a free Google External Keyword Research Tool.

You would see that the average CPC for this keyword is $2.76. On the other hand average CPCs can sometimes run as high as $30 thus making it difficult for your business to gain profit from PPC which means SEO is a better choice.

To conclude SEO and PPC can both be powerful. Last but not the least! Always make sure you get regular updates about Google’s policies as they change every now and then which means if today your website is on page 1 who knows tomorrow it might land up to page 6 of the page.

 

Matthew Anton is a professional online marketer offering search engine optimization services through Backlinksindexer 

PS – Remember to check out the article How to find your perfect PPC budget here.

 

 

 

 

 

 

 

GoogleAnalyticHave you analyzed your website with Google Analytics analysis tools?

Google Analytics is a free analytics service offered by Google that provides users with detailed statistics about visits to their websites. Google Analytics analysis offers two types of statistical report – Standard Reporting and Custom Reporting.

While Standard Reporting of Google Analytics makes understanding the engagement of your website easier to measure, Custom Reporting lets you create super reports with all the information you want.

You can organize the super reports as per your requirements and share it with your colleagues in minutes.

It’s not just this; it’s now easy to identify web pages with poor performance with Google Analytics Analysis. This is because the e-commerce reporting of Google Analytics tracks website activities like performance and sales.

These e-commerce reports list out various transactions and revenue of the site along with metrics related to e-commerce.

Users are allowed to have 50 site profiles, each corresponding to different websites. This service also provides various basic analytics tools useful for marketing websites and search engine optimization purposes.

In short, Google Analytics analysis tools helps you dive into your website’s data in a few mouse clicks.

Here’s a list of popular Google Analytics analysis tools:

 

Real-Time reporting

Real-Time reporting tool provides you with a continuous update that’s reported seconds after the occurrence of any visitor activity on your site. In other words, you get to monitor all the activities occurring on your site as it happens.

This reporting tool of Google Analytics allows you to check

  • The number of people accessing your website right now
  • The geographic locations of the people visiting your site
  • The sources that drove people to your site
  • The web pages of your site that people visited

When it comes to SEO, with Real-Time, you immediately get to know the effects of new campaigns and link building efforts and monitor your site’s traffic.

It’s also helpful in understanding your reader’s interests as it lets you know if any content on your website is viewed or not.

With Real-Time reporting tool, you can determine if any kind of one-day promotion can help generate traffic.

 

Advanced Segmentation

If you are looking for a tool to analyze and isolate specific traffic kinds, then try Advanced Segmentation.

For instance, you can create different segments for different kinds of traffic like purchasers visits, anonymous visits, paid members visit, etc.

After creating, you can view data for a particular segment or compare all the segments side by side. Talking about creating an Advanced Segment, it’s a filter expression that returns specific data using logical statements.

 

Custom Variables

Custom Variables report represents activities of your visitors in different custom segments you created. Actually, Custom variables are name-value pair tags with which you can apply newly defined additional segments (created by you) to your website’s visitors.

There are three different types of Custom Variables:

  • Page-level Custom Variables:

This is used to define activities of your users in different page levels. In case you are using it with an online newspaper, you get to know on which page the visitors stay for a long time and which pages they skip.

  • Session-level Custom Variables:

This type of Custom Variable can be used to distinguish visitors’ experiences across different sessions. For instance, you can differentiate members’ visits from anonymous visitors if you have the custom variable tool scoped to the user login session level.

  • Visitor-level Custom Variables:

This is used in distinguishing different types of visitors across various sessions. This can be of great help to websites that allows only paid members or subscribers to access premium content as it analyzes all the users and separates paid members from those using free service.

That’s not all; you have many more popular tools like Visualization, Dashboards, API and Customizations and Sharing. Apart from these, you have effective tools for Content Analytics, Mobile Analytics, Social Analytics, Advertising Analytics, Conversion Analytics, etc. Check out various tools and analyze your website to know what your visitors want from you.

 

 

Andrea Walters, a freelance writer for www.globalx.net – The Nation’s Lowest All-Digital Price Provider. Click here.

 

 

PercentGoneDid you know that for over a year ago Google started to encrypting search by default for signed-in users?

I just found a study from Optify that shows that 39 percent of the search related traffic from Google to our websites now is gone. Google will show the search terms as withheld.

Qptify made a study with 424 websites with over 17,143,603 visits and 7.241.093 referring keywords. This way they could check out how seriously the “not provided” issue is.

 

What does it have to do with me?

So why should you care about all this? Well imagine you have a shop in a shopping center  Normally you will approach your customers and ask them if they are looking for something special right? But then one day you are told you can’t do this anymore.

You are only allowed to approach customers if they are specifically forthcoming and request help. Now you have lost the ability to proactively help your customers right? You will also lost some valuable information and feedback about your customers.

Google has started to encrypt search queries about 1 year ago. So now you will no longer receive “referrer” data from Google when the user is sign-in.

So you don’t really know what your visitors was looking for. Was it cheap dresses? Or quality dresses? Secondhand dresses? Blue dresses? You don’t know. So you can’t tell if they found what they were looking for.

Maybe half of your customers from Google was searching for blue dresses – but you only have red dresses in your shop. Bad for you right? And now you will not know that your customer love blue dresses.

 

You have lost a lot of insights. 

So a hot term now in search marketing is behavioral targeting. You will have to know what the customer was initially looking for.

But now you will need to rely on later user interactions. You can use log-in information, or cookie based personalized experience.

If you are in the B2B business you can still get a lot of great information from Google Analytic about who are visiting your website and  which pages they are looking at. Check it out here. But its getting harder to know about the initial search term.

If you have a newsletter – which search term did they use in Google to find your website? This is a very usefull information. But now its getting harder to get.

Google’s concerns about privacy is driven by a bigger force than this search marketing industry. So we might as well get use to it.

 

All the best to you as always, Henrik