AdWords Remarketing For Driving Traffic

AdwordsRemarketingHowever interesting your online marketing campaign may be, at the end of the day, there’s only so much it can do.

It can certainly target your niche and bring in interested customers to your site, but it can’t convert all the incoming traffic into sales.

The reason is, regardless of the attractiveness of your website, people may not tend to come back to your site even if they were interested in your products initially.

The fact that barely 2% visitors purchase products when they visit a site for the first time is proof enough that every online marketing strategy needs to be thoroughly looked into.

The remaining 98% of visitors don’t make a purchase the first time they land on your webpage.

What can a marketing manager do to bring back these potential customers to the site once again to complete the purchase? How about a gentle reminder or giving them a cue that can turn these potential clicks in to concrete sales? That’s where Google AdWords remarketing comes in.

 

What is AdWords Remarketing?

Remarketing is a feature in Google AdWords that can help you reach out to those people who initially visited your site but left without purchasing anything.

With remarketing, you can connect to these people even when they visit any other site on Google Display Network.

You can send certain compelling advertisements that can encourage them in coming back to your site and buying the product.

 

How does Remarketing work?

Here’s an example of how remarketing may help in bringing more traffic to your site. Let’s assume you deal in the sale of antiques.

You know that 10% of visitors to your site will purchase your products. But the rest 90% visitors, although they were initially interested, leave your site without purchasing any product.

Now with remarketing, you can add a remarketing tag or a remarketing code to all your site’s pages.

Thus, whenever a visitor visits your site, he will automatically be added into your remarketing list.

You can now reach out to those 90% visitors who didn’t buy any product by showing them ads and offers’ that may entice them to come back to your site to buy even while they browse other sites.

 

How can AdWords remarketing bring in more traffic to your website?

• Creating and managing AdWords remarketing list is very easy.
• AdWords remarketing is a targeted advertising campaign that targets only those visitors who dint get converted into sales.
• As Google has a huge partner list, your remarketing campaign has the potential to reach millions of customers.
• It can target those visitors who were on the verge of making a purchase (those who discarded the shopping cart!) before leaving the site without completing it.
• Remarketing helps you connect with every visitor. It can also target those visitors who have completed a sale by offering them other products and special offers.
• It helps you get in touch with customers within a period of time.
• It helps bring in higher and faster return on investment.
• You can create attractive and relevant advertisements and follow-up messages to target customers.
• You can also control where your advertisement appears by limiting or increasing the number of advertisements depending on that particular sites performance.

 

Tanya Hansen is a Freelance writer, she currently writes for www.homesecurityreviewsite.com – offers full home security to help protect your family, assets from burglary and other crimes. home security systems

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Infographics about SEO SEM Link Building

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I just came across all this awesome Infographics from Teach To Fish Digital and I wanted to share them with you guys.

So time for coffee and Infographics.

 

MarketingWithMobileTechnology

 

 

 

 

 

 

 

 

 

 

 

levelsOfLinkBuilding

 

 

 

 

 

 

 

 

SearchMarketingAndTheLongTail

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PaidSearch

 

 

 

 

 

 

 

 

 

 

 

 

 

EmailMarketingSuccesFactors

 

 

 

 

 

 

 

 

 

 

 

 

 

LifeCycleMarketingMessages

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Well I better stop now – my coffee is getting cold.

Have a great day out there.

All the best to you, Henrik

 

 

 

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Top Big 3 Images Sharing Sites

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PhotosharingSitesSeoCustomerThere are a lot of image sharing sites on the internet. To use an image sharing site is a great way to build up some backlinks to your site. So you should start using one – today.

A Google search will only show you one link to a website in a search. So if you tag your images you’re your brand name and company name and your relevant keywords, you might get another 2 results on the first page of Google.

Here you can read more about how to own the first page at Google.

I will show the big 3 – there are a lot more sharing sites – but using one of the big 4 you are sure that Google check it out.

Let me go through these major sites, who they are appealing to and tell you about the benefits – so you can consider if you should start using one of them.

 

 

 

 

 

 

pinterestPinterest

I am sure you have heard of this one. Pinterest is one of the most talked about social sharing sites for images.

Pinterest is a huge virtual Pinborad where you can organize and share images.

Pinterest Pros

One of the greatest pros of Pinterest is the fact that is outrank Twitter and YouTube in referral traffic. Yes you read correctly. So if you are looking for new ways to get traffic to your site Pinterest will be a great way to do it.

The link on your Pinterest page is a do-follow link and this will benefit your SEO.

Visually Driven. Pinterest is visually driven  and is based on sharing media like photos, images, video and Infographic. So you can use the content from your website and reuse them on Pinterest. This should be an easy transition.

Most of the visitors of Pinterest are women. Pinterest is comprised of 65 percent women and it stated that 85 percent of the traffic to Pinterest is driven by women. So if you have a product for women you should absolutely take a closer look at Pinterest. This could be a great way to drive traffic to your website.

Pinterest Cons

Pinterest is still a new medium and there are new for business. So until now Pinterest is only for fun. Visitors don’t have to worry about ads. But this might change in the futures. So get ahead of the game and start using Pinterest.

Copyright Issues. If you are sharing your own pictures and images you will have no problems. But – as with all social media – be careful not to share other peoples photos and images.

Where are the men? Yes – as I wrote before – mostly women are using Pinterest, so if you are trying to sell products or services to men Pinterest might not be the right place for you yet.

Read more about Pinterest here

What you can do at Pinterest

Why you need red pumps to use Pinterest

 

InstagramInstagram

Instagram is an Android and iPhone app  where people can spice up their photos with a selection of filters.  It has more than 80 million users who have uploaded more than 4 billion photos. And yes Facebook bought Instagram  here in 2012.

This is also why it’s very easy to share Instagram photos directly onto Facebook. But it’s also easy to share on social media like Twitter, Tumblr and Flickr. Users are able to like and comment on photos.

There are a lot of popular brands using Instagram like Red Bull, Audi, Starbucks, ASOS, NPR, MTV, Forever21, Topshop, CNN iReport, General Electric, The Boston Celtics, Burberry, Playboy, The Onion, Puma, Sharpie, American Express, W Hotels, ESPN, Innocent Smoothies, The Boston Bruins, Billboard, Air Asia and Gucci. So you see it’s not only for young people but also for business.

Instagram has just launched web profiles. So you can get a dofollow backlink from your profile page.

How to use Instagram

 

flickr logoFlickr

I am sure you have heard this name too. Flickr is one of the oldest photos sharing sites. It is an image and video website started back in 2004 and acquired by Yahoo in 2005. A lot of bloggers hosted their images on Flickr and embedded the pictures in blog and social media.

In June 2011 Flickr had 51 million registered members and 80 million unique visitors. And in August 2011 Flickr had more than 6 billion images and still growing.

Photos and videos can easily be accessed from Flickr without the need to register an account, only if you want to upload some content you will need to create an account. You can also get an app for iPhone, android and Windows operating system.

Flickr can be very easy to use, and you can use features like groups, tagging, commenting, geotagging, social sharing, printing, and statistics.

 

 

Google Trend and photo sharing sites

Take a look here at this Google Trend image where you can see the interest over time.

The number 100 represents the peak search volume. Pinterest is the blue line, Instagram the red line and Flickr is the line that starts back in 2005.

GoogleTrend

 

 

 

Have a great day out there,

Henrik

 

PS – did you see my new imagine gallery here at SeoCustomer? A 3D gallery. Check it out here.

(It’s in flash – I know Apple don’t like it)

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Tips and Tricks to Generate Leads Through Social Media

LeadsSocial media should be one of the major pillars of your online marketing campaign.

Without social media marketing, your website will remain stagnant. Before you jump into the world of social media marketing, consider these need-to-know tips and tricks to generate leads through social media:

 

Use Social Media sites that your Customers use

Spending your energy and money on marketing with every single social media website available will not help you generate more leads.

A great deal of research should be done about your market base and what social media websites that they use on a daily basis. In general, if you are offering business-to-business services, LinkedIn is a widely used platform that you should consider. Facebook and Twitter can be used as secondary outlets, depending on your customer base and the products or services that your business offers.

 

Content is always King

Social media advertising is pointless without quality content for your potential clients to read. Make sure your website’s content is updated on a regular basis.

Well written blog posts, especially those that can be shared by your readers are essential to your success in the social media world.

 

Google+ is Important

Ever since Google+ was launched in 2011 as a social networking competitor to Facebook, the platform has been growing in popularity month after month.

Even though Google+ has not gained as much of a foothold in the social media world as Facebook and Twitter has, it is still an essential social media outlet that every business should utilize for the sole purpose that Google actively integrates their social media platform with search engine results.

Google+ is actually a very easy platform to use. Business owners and website developers only need to create a page with Google+ and link any content created on Google’s social media platform back to their website.

 

Space out your Social Media Posts

While your social media fans may be interested in your business, it’s not something that they think about all day long. Creating quality, content-rich blog posts for your leads to read twice a week will get your message across and keep them interested without having an overwhelming affect.

 

About the Author – Jo Harris is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.

 

 

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Coffee and Social Media

Social Media Explained With Coffee smallI love coffee and Social Media- so this Infographic is just perfect for me – and I hope you will love it too.

In fact it can tell you about all the different kind of social media. I am already inspired to get myself a cup of coffee now. Cheers everybody.

Coffee is on me, Henrik

 

 

 

 

 

Social Media Explained With Coffee

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source MarketplaceMaven.com

 

 

 

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How to Use Social Media for SEO Purposes

SocialMediaTwitterFacebookLinkedInThere are lots of speculations about Social Media. Many feel that it might take the place of Search engines. There are people who feel that search engine optimization practices are gradually fading away.

On the other hand, some of them still believe that Search Engine Optimization has a long way to go. Whatever said and done, it has to be agreed that both have their own places in the industry and you can never say that one is better than the other.

When you make your presence felt in the industry, it will definitely have a positive impact on your Search Engine Optimization results.

Let’s take a look at some of the facts related to search engines.

  • Tweets have become an integral part of Google’s search results. For instance, when you search information for a particular topic, Google will pull all the Tweets that are related to the topic
  • Search Engines have started viewing Social Media sites more frequently. If you post any new information on your social networking site such as Facebook, chances are that Google will be viewing the information within an hour
  • Google trusts all the top rated Social Networking Sites and it ranks them accordingly

Here is a list of some of the Social Media sites that improve Search Engine Optimization

Linkedln – It is one of the Social Media that is dedicated to professionals and business owners. If you own a company, your employees can sign up for an account and start networking with people.After registering yourself, you need to select “Account and Settings” option which will be seen at the top of the page.

Select “My Profile” on the page and it will lead you to another option “Websites”. Choose the “Edit” link option.It will lead you to a different page where you can make changes to your Web sites. Now choose the “Other” button and start describing the site that you want to link to. It is also possible to link internal pages to the site.

Facebook – Using this social media you will not only be able to create your own personal profiles but you can also create fan pages. Just make sure that your profile contains all the necessary information such as websites and more.The appropriate keywords have to be inserted as well. Introduce your sites and products to the audience in the form of brief descriptions.

As far as fan pages are concerned, you need to make sure that blog posts are posted frequently. That makes it easier for your contents to get displayed on search engines when viewers look for them.It is better to use Networked Blogs applications which assist you to post the blogs on your Facebook wall. Also keep in mind that your profile needs to be made available to the public.

Twitter – This is one of the sites whose popularity is on the rise. Using this Social Media, you can use information for sharing with people who follow your profile.Irrespective of the type of content, you can share it with umpteen usersaround the globe.

It has a huge reach. Google has recently started to index tweets and it has proved to be beneficial for people who are trying to post their content through Twitter.Make it a point to use URLs that aren’t shortened because actual URLs are considered more relevant.

 

Andrea Walters, a freelance writer for MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech help.apple tech support

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How to Own the First Page in Google

BrandReputationAnd to get rid of bad customer reviews.

If you check out how you get the most visitors to your website, you will discover that most people are searching for your brand or your company name. And you are properly numbered one when people are searching your name or brand right?

But what will happen if an unsatisfied customer shows up as number 2 in your ranking?

I will tell you what happens. The unsatisfied customer is not the only unsatisfied customer you have – you might have 200 or 500 unsatisfied customers. Let’s say you sell to 100.000 people every year. Then 500 unsatisfied customers are not so many.

This unsatisfied customer has made a blog – telling the world have bad  your company is.

Well the first thing that will happen is that more of unsatisfied customers will discover the blog and they will like the blog, they will link to the blog. And suddenly this unsatisfied customer has a strong number 2 ranking on Google when somebody is searching your brand name.

Even journalists are researching on Google – and they will find this website with bad reviews. Maybe your company will end up in the evening news.

And by the way – this is a true story from a travel agency in Denmark!!

Well – lets stop this from happening.

It’s time for you to own the first page on Google. This way the unsatisfied customer will never rank number 2, he will therefor never get many likes or backlinks and you have saved your business.

So lets take a ride on the brand reputation guide.

Your ultimate goal of this brand reputation is to gain control over the first 7 Google search listings. This way negative reviews from your customer complaints are pushed to the second or even third page of Google.

And why 7?

SeoCustomer on GoogleLook at the image here. I am searching for “SeoCustomer”. Most of the time Google will add some extra links for the first result. So there is only space for 7 websites on the first page. So 7 is your magic number.

I am trying to get rid of SeoMoz because they are ranked number 2 when I search for SeoCustomer.

 

A website can only have one result in a search

Your website can only have one result in a search on Google. So if your brand is named “Sandberg Delicious” you will properly rank number one with your normal website.

So you will have to sign up for some more websites.

Begin your brand reputation by signing up for a Facebook and a Twitter account – and remember to include your brand or company name. These social media will surely be high ranking in Google listings.

But of course it’s not enough to just sign up for accounts. You will have to generate some great content. The accounts who have fresh content and post regularly will rank much better and this way you will get a high position.

So with your website, Facebook and Twitter you will now own the top 3 positions right? So we are not all done yet.

 

Video, pictures and blogs

You properly have some videos for your homepage – so of course you will make a YouTube or a Vimeo account for your videos. In fact Vimeo often ranks much better than YouTube – believe it or not (and don’t ask me why). This was number 4.

A lot of the time Google will choose to show pictures on the first page too.

So go to Flickr and make an account too. Be sure you have your brand name in the account name – and write some tags for your pictures including your brand name too.

When Google is showing image results on the first page it shows only one picture from each website. Normally Google will show around 5 pictures. So be sure you are using pictures on your blog, website and Twitter accounts. This was number 5.

Number 6 here is starting a blog.

Starting a blog is a great way to get into Google top 10 but it’s a time consuming one.

But remember you have some content from Facebook and Twitter, so use some of the same content on your blog. Your blog will have a different web name then your website. So it will rank separately. And by the way – Google loves WordPress – so use WordPress for your blog.

And you do have a Google+ account for your company too right?

If not get one now. This can also bring you a top 7 position.

Congratulations.

You now own the first page on Google. And you will push all the bad reviews to the second page.

 

All the best to you, Henrik

 

 

 

 

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The importance of building multiple tiers of links for your link building campaigns

LinkBuildingWhen you are building links for your website, it’s extremely important that you utilize some of the features that SEO tools have to provide.

For instance, a lot of SEO tools today allow you to build multiple tiers of links for your link building campaigns.

Today, Google’s algorithm is extremely complex and in order to stay at the top of the search engines, you have to use link building strategies that are going to be effective.

Building multiple tiers of links is a great way to do this. On the top tier, you should have your highest quality links, linking directly to your money site. These links should be high in page rank and they should pack as much value as possible.

You should also be using unique content for these links, since spun content would likely get flagged and possibly removed at the website that you posted it on.

By using spun content that doesn’t read well for first-tier links, your content will probably get noticed on the site eventually and taken down. This would leave your site vulnerable to the unnatural link penalty that Google often penalizes websites for when they have links that continuously go down.

On your second and third tier links, you don’t have to be nearly as careful. On these tiers, you should be building links in volume and the quality of the links does not have to be as high quality as it was with your first tier.

Below you’ll find some things that you can do to build multiple tiers of links in an effective way, so that your search engine optimization campaign will be successful.

 

Focus on high PR links on tier 1
A good way to focus on building higher-quality links for your tier 1 link building efforts, would be to only build links on high page rank domains.

Pagerank always has been and still is today a good way to determine the value of the website. As a website ages and develops backlinks and search engine rankings, its PR will increase.

Therefore, you can use page rank as a conclusive determinant for the value of that website. Web sites that have a page rank of at least three are considered to be fairly valuable.

They should have a good amount of backlinks, possible search engine rankings and the age of the domain should at least be older than a year. You can experiment with these factors yourself by researching into the backlink count and the age of the domains that you find with high PR.

 

Quality is still important in tier 2
Tier 2 links don’t have to be an entirely high page rank, but you still need to retain a high level of quality among these links.

Your tier 2 links are directly going to affect your tier 1 links, which will affect your money site. If you build high-quality links on tier 2, you may increase the search engine rankings of your tier 1 links, which will be very beneficial to your money site.

 

Tier 3
Tier 3 links are where you can build links in mass numbers, without having to really worry about the quality. You can use software like Scrapebox to do blog comments, XRumer for forum profiles or you can even make use of social bookmarks, web 2.0’s, wiki sites and lots of other types of free submission platforms.

 

Author Bio :– Charles Dodgson writes for WL Marketing Link Building Company that offers affordable SEO services and specializes in strategizing and applying innovative Internet marketing techniques to business websites and online hubs.

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Common Social Media Mistakes to Avoid

SocialMediaAvoidEvery business today, both large and small, uses social media as a marketing tool. However, there are specific ways to use the various social media platforms out there. 

Are you utilizing your social media profiles to your advantage? Make sure you’re steering clear of these common social media mistakes.

 

Letting People Find Your Blog On Their Own

You put time and effort into devising a blog post – or maybe you paid good money to have a professional write it for you. Either way, it’s a waste if you just let it sit there, waiting to be discovered. Use your social media outlets to boost traffic to your blog. Put Facebook posts and Tweets out every time you have a new post up. You can also link to older blog posts that are still relevant.

 

Pretending that Negative Comments Don’t Exist

When you open the door for feedback from your client base via social media, it’s pretty much ensured that some of that feedback is going to be negative. Don’t simply delete a negative review and pretend it never existed. Part of customer service is dealing with unhappy consumers. Handle negativity in a professional, kind and accommodating matter, even if it is only on your Facebook page.

 

Skipping a Strategy

All too often, businesses start marketing via social media without a firm strategy in place. This is like starting a business without a business plan. You may start off strong, but sometime in the very near future you’re going to get overwhelmed. While it’s tempting to jump right in, do yourself a favor and devise a schedule first.

 

Spreading Yourself Too Thin

Sure, you can set up a free profile on every single social media website out there. Spreading yourself too thin isn’t a good tactic, though. Choose three social media platforms that best suit your company. Is your business image-driven? Make Tumblr or Pinterest one of the three. For the most part, make sure to include at least one or two of the social media dominators: Facebook, Twitter, Pinterest, Google Plus and YouTube.

 

Using Social Media Websites the Wrong Way

Be smart about how you post and where you post it. Follow these rules of thumb:

• Facebook posts with photos get a lot of attention. For text-only posts, asking a question or writing a fill-in-the-blank are good tactics to get responses.
• Make Twitter hashtags work for you. This is the best way for people to find your posts even if they’re not connected to you yet.
• In the description field for each “pin” on Pinterest, use keywords so that users can find photos they’re searching for.
• Google Plus is relatively new. Try different tactics to see which works best for you.

 

About the Author – Rowena Kang is a writer and the Director of Content for the Morgan Law Firm. Please visit the Morgan Law Firm Blog for additional content.

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Are you SEO ready for Xmas?

SEOforXmasAll over the world we are spending more and more money buying items from online shops. Did you know that in 2011 shoppers were planning to spend an average of 704 dollars on gift and seasonal items.

And online shoppers will spend about 22 percent more than shoppers in real physical shops. Take a look at this great Infogrphic from the guys at Outright.com. (Click on the image to see it larger)

 

 

 

 

 

 

 

Commerce of Christmas Infographic finalHow to speed up your Xmas sale

To speed up your Xmas sale you will need to check out last year top selling products from your shop. Write down a list of the top10 in each category.

With this list you can try to get theses products ranking as you can the last couple of months before Xmas. So you will have to work for your Xmas sale maybe 2 to 4 months before Xmas right?

And be sure you have items enough for your Xmas sale – you don’t want to run out of stock in December right? I was just reading about LEGO they can’t produce as much as they can sell right now.

 

Research your keywords

Now it’s time for a little keyword research. Use the Google Keyword Tool and check out the Xmas keywords for your business. Let’s say you are selling “cameras”. Type in “Xmas camera” and you will see a lot of other keywords that might good to use for your Xmas SEO. Maybe make a page for the keywords “Christmas gift ideas”.

So in the last 2 to 4 months you will have to create special pages, to build links to your new pages with blog posts, press releases, maybe create an Infographic (I hope you like the Infographic in this article). All this takes time so be sure you have enough time to optimize for Xmas.

 

Some Dos and Don’ts for Xmas SEO

Here are some more ideas you can do to be Xmas ready

  • Send out targeted email campaigns
  • Add products to your shop which will appeal to people as great gifts
  • Be sure you promote the gift items on your homepage. If I was selling an SEO book I would promote it as “a great gift for all SEO people”
  • Remember to use your Twitter, Facebook and Google+ accounts for promotion your offers and campaigns – and remember to interact with your potential customer
  • Increase your Xmas sale with coupons and vouchers
  • You should create new ad groups in your PPC campaigns where you can focus on Xmas gifts (don’t use or change your normal ad groups)
  • Offer something extra for your customers – like a free gift Xmas wrapping or free shipment just in December (this could speed up the sale)
  • Show the customers that they can order a “Shipping to a different address” and that the prices will not be displayed.

But there are also some Don’ts

  • Don’t change your H1 tags (Xmas should not have a negative effect on your ranking)
  • Don’t change all your home page content to one big Xmas homepage (and be careful with your content because of your SEO ranking)
  • Don’t make any major updates or make a new website at Xmas time.
  • No no no… don’t replace all your text with a Xmas banner (because of SEO)

 

From all of us to all of you – Merry Xmas

Henrik

 

 

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