eCommerceImageSearch engine optimization is critical for any eCommerce business. The only way to convert sales is to increase the number of hits your site gets.

A good way to increase web traffic and the number of hits your site gets, is to boost your ranking for the search engines.

Here are 5 advanced SEO techniques for your small eCommerce business.

 

Identify Keywords

You will want to make a list of all the keywords you think associate with your business. Once you’ve compiled the list, go back over it and check it against Google Analytics for search ranking.

Focus on the keywords that have the highest ranking but also less competition, so that you have a chance to compete. These keywords need to be integrated into your website content.

 

Make Sure Your Website is Optimized

Web site optimization involves making sure the keywords you’ve identified are embedded into the Meta data of your site. Additionally, you’ll want the individuals responsible for maintaining your site to be sure that links are maintained, the site is indexed properly, and there’s a sitemap.

If you don’t already have someone who’s familiar with these techniques, you might want to consider hiring a contractor to give your site an SEO overhaul.

It will be worth the cost in the long run.

 

Start a Blog

Rich content is not only going to attract and keep visitors to your site, if it’s filled with keywords, it’s going to also improve your search ranking.

You will want to create blogs around the keywords with the highest rank.

Be careful not to keyword stuff, a term that refers to nonsensical text that is filling up a site strictly to improve search rankings.

You want to intersperse keywords but keep your audience engaged and moving towards closing that sale.

 

Create a Back and Forth Flow with Social Media Sites

Make sure you have embedded social media buttons for Facebook, Twitter, and others on your website.

You want to provide visitors with the ability to promote your website and business with a simple click of a widget/button.

These tools can be downloaded from their respective sites and placed directly into your site’s code.

Additionally, you will want to promote your blog, content, and products on social media all while providing links back to your site.

Traffic flowing to and from social media has become a focus of Google’s latest search algorithms and will really boost your search ranking.

 

Think About Localizing Your Keywords/Business

Competing with huge, multinational corporations for page rank on the search engines is an exercise in futility.

You might, instead try and focus on a region, city or location to capture related searches and improve your page rank.

Instead of “tool sales” try using something more specific like “Northeast tool sales” or even “Boston tool sales.”

After applying these techniques, you are certain to see an improvement in your search ranking and web traffic.

It’s recommended that you utilize some sort of reporting or analytics for your site’s traffic so that you can constantly tweak keyword usage, site content, and different strategies.

SEO is not an exact science and should be a constant work in progress.

 

About the Author – Rowena Kang is a writer and the Director of Content for the Morgan Law Firm, an Austin, Texas divorce firm. Please visit the Morgan Law Firm Blog for additional content.

 

 

GoogleLogoThe most essential SEO factor to keep an eye on when you are working with SEO is the Google search algorithm right?

And as a bonus you will get a  sneak peek inside Google at the end of the article here.

Every year Google changes its search algorithm up to 500-600 times. Check it out here for the history of Google search algorithm changes.

So how do you keep track on the constantly changing algorithm?

Well let me tell you how you can do that. And in the end I will give you a sneak peak inside Google too.

(I just made this Google picture here to the left, I hope you like it)

 

MattCutts

1. Follow Matt Cutts on Google Plus

Matt Cutt is the head of webspam at Google and lately he has become a kind of spokesperson for the changes in Google organic search.

The easiest way to follow him is to follow him on Google Plus. Over 200.000 people are already following him here.

Sometimes he is writing posts about what is going to happen in the future. So you will get a change to modify your SEO work before Google has implemented it. Great right?

 

InsideGoogle

2. Follow the official Google Search Blog

This is essential too. You will get the information about the algorithm from inside Google. So if you only want to follow one website/blog it has to be this one (hmm make it 2, you have to follow SeoCustomer.com of course).

This official google search blog will tell you about the most important changing factors and major issues about the Google search.

This is a must follow.

Ready for more?

 

Mozcast

3. Follow MozCast

Do you know Mozcast?

With MozCast you can keep track of all the day to day changes in the Google algorithm. We all know the big changes like Panda and Penguin. But Google makes changes every day – it’s a never ending story.

So how does MozCast work?

MozCast has hand picked a set of 1.000 keywords – and they grab the top 10 of all theses keywords.

Each day they will take these top 10 and compare it the previous day’s top 10 and with this they will calculate a rate of change. If there are a lot of changes across the 1.000 keywords they are following, they will get a high change rate – and the weather temperature will rise.

An average day the temperature is 70°F.

 

IBP

4 Run regularly SEO reports

You can run regular reports on your main keywords, I will do that once a month.

I use a program called “IBP Internet Business Promoter”, but there are a lot of different companies out there you can use. A lot of people are using SeoMoz.

With a report like this you will get recommendations about what you need to do to get higher ranking on your keywords.

 

 

SeoCustomerFrontpage

5 Follow Seocustomer.com

I have to write this one right?  Join our email club here, and follow us our LinkedIn SeoCustomer group and why not like SeoCustomer on Facebook.

 

 

 

 

 

 

And the bonus sneak peek inside Google

Have you ever seen how it looks like inside Google? Well take a sneak peek here and check it out.

 

 

Take care out there, Henrik

 

 

 

StepsSEOThe optimization of our website is the easiest part to learn SEO. But despite being easy, sometimes we get it wrong. Also easy does not mean at all that it will be easy.

Let’s see a list of tasks when analyzing the optimization of our website:

 

Step 1. Right choice of keywords

All SEO process begins with the choice of keywords; we must bear in mind that a poor choice of keywords can lead to months of work completely useless. You have to check if the selected keywords are feasible and if we’re getting performance should position them.

  • Relevance: There are terms that are more related to our business than others, it is important to prioritize the most related to our business.
  • Importance: There are terms that link to products or services much more important than others in the face of sales, we must be clear that the terms we have prioritized are most important.
  • Conversion: Of all the terms, we will be more on influencing the action of purchase by the customer.
  • Search Volume: It’s obviously an important factor, but we must always take into account the difficulty of positioning the word, his is finding the proper relationship between ease of positioning and volume.

 

Step 2. Ensure that the keyword and page fit.

Once we have reviewed our terms have value, you have to look reaction between these terms and the content of our website. They have to fit perfectly.

The normal thing is to create a page for each keyword attack, but among all pages must be a link.

 

Step 3: Integrate the keywords in the content 

Content at first should be written directly by an expert of the company, then you can pass review by a specialist writer or SEO copywriting, to integrate it with the keywords you will attack that page. In doing so the process is the best way to integrate keywords naturally.

After entering the text, we should analyze the following factors:

  • Using Keywords: Ensure that occur naturally and there is an appropriate balance should not spend 6% of the content.
  • Headers: Must be informative and related anchors not keywords, if keywords naturally fit then go ahead.
  • Title page: The title has to have mandatory keywords, including a logical statement.
  • Meta Tag Description: The contents of this tag appear in the Google search results, it is important in order to attract visitors to write appropriately in clear our services as attractive as possible.
  • Voice: Whole site must have a common style, we should not have a page-oriented hard sell with lots of text and other news commenting.
  • Active statements: You have to use words to incite the visitor to perform an action such as purchasing a service, “do not let him get away” “unique opportunity, buy now”
  • Attractive images with ALT attributes and title: It is often easier to get in the top results of Google with images. When the search is a product, such as “ceramic mask” the first results are the images of that name and title, so it is important that our images, in addition to attractive, take the title and ALT tag keywords or related content with our image.

 

Step 4: Revision of the usability of the web

We’re not talking about whether the text is appropriate in this section, but the ease of use and navigation of our website. It is important that all major sectors of our website are very clear and you can navigate between them easily and clearly.

It is important to always type a path or breadcrumb breadcrumbs of our site that make it clear in that section of our website we are.

 

Step 5: Review SEO

Although it seems a bit late, is the right time, when the text is written and SEO work Reaction created content. It’s time to see if the placement of the keywords is correct and balanced between pages.

 

Step 6: Approval

Before publishing the page would be advisable to pass it to an expert SEO copywriter to ensure that we have not changed too much the original idea and still retaining the right proportions.

To improve its position in Google we recommend following these guidelines.

 

Author – This article is written by Tony Dan  from Backlinksvault and Backlinksindexer

 

 

ThingAnSEOExpertWontTellYouNo matter what kind of website you have lingering in cyberspace, you may not be happy with the traffic that it’s receiving.

You could have the best website in the world but if you’re not doing the appropriate SEO work, your website is just going to sit there and collect cyber dust.

Now while you may not have the time to learn about SEO, and that’s understandable, I wanted to let you know of some things that an SEO pro may do that they won’t tell you:

 

#1 SEO May Not Be Worth It

There are millions of websites out there that are trying to sell you something.

Now, what you may find is that your SEO efforts may not be worth it if you’re selling something that doesn’t have a lot of demand. For example, let’s say that you’re selling pink scarves and that’s it.

According to the Google Keyword Estimator, pink scarves get around 8,000 broad hits in a month. To play it safe, let’s say that you can dominate 5% of that market share, which would be 400 hits a month. At a 2% conversion rate, that would be 8 sales a month.

Now, let’s say that each one of your sales is worth $15 profit to you. If you’re paying more than $120 per month for the pink scarves keyword, you’re probably paying too much!

This is why it’s so important to crunch your numbers before hiring a company to make sure that it’s worth it. Remember, all results will vary.

 

#2 Our Links May be a Temporary Fix

Backlinks are a huge part of any SEO efforts. After the recent Penguin and Panda updates, it’s so important that you know how these experts are gathering your links. Are they posting useless comments on 1,000 blogs?

Are they using sleezy services that may get you banned? You have to make sure that you know exactly how they are going to get links. If this company is using shady tactics, they could put your virtual future at risk!

 

#3 Yes, We’ve Done Some Damage in the Past!

With any service out there, you may find that some companies have a very bad reputation but they do a good job at hiding it.

While it may be hard to find out what they have done in the past, it doesn’t hurt to search for reviews.

So let’s say that you wanted to sign up with “ABC SEO Company.” A simple search such as, “ABC SEO Company reviews” could bring up some potential results.

 

#4 We’re Focusing on Fast Results and Money

We all know that most of us out there have no patience and since the SEO game is a rather slow one, some companies will do whatever it takes for you to see great results.

With those fast results will come fast money, but what happens when the results disappear and you get banned?

Well! The company will ask for more money, of course! You have to understand that building a website and SEO empire is going to take months, if not years.

If any company states that they can show you results in days, it’s probably best to second guess their tactics.

 

#5 Let’s Go For the Big Keywords

Taking that pink scarf example above, let’s say that you do decide to sell your scarves. Well, what most SEO companies will see is that, “Wow! Building keywords for pink scarves will be relatively easy.”

Once you rank, you probably won’t want to spend more money. Well, what you have to understand is that some companies may want you to target larger keywords that would cost more money such as, “scarves” or “scarves for sale.” Again, make sure that these keywords make sense!

By asking questions and knowing the company you’re working with, there’s no reason you can’t find a legitimate SEO company. There are a lot of great ones out there, so make an effort to interview a few before signing the dotted line.

 

Hannah was one of the co-creators of the website, howmuchisit.org. This massive resource has a collection of more than 2,000 cost helping guides.

 

LandingPage Infographic smallThe Definitive Guide to Optimizing Your Landing Page.

Do you know what makes a landing page a great landing page? What are the elements you need to think about?

So no more talk – this is a long article so you need some coffee – ready?

 

Call to Action

You would be amazed to see how many landing pages that doesn’t have a call to action. A call to action could be to sign up for a newsletter (like I have here – so please sign up).

A call to action could also be to fill out a web form and of course to buy something on your landing page, or maybe you want your viewers to download a PDF.

Some tips about call to action is:

  • Be clear – tell the user what action he should take
  • Use only a limited number of calls to action – if you have too many calls to action, you will confuse the user. Like download our PDF and remember to sign up for our newsletter and by the way you can buy this product now. This is not good right?
  • Uses of buttons – buttons are great if you want the user to click on something as a call to action, much better than just a text link. (Hmm I have to change some of my calls to action)
  • Supporting information – some of the users might not be ready to do the action yet, they will need some more information about your product or service, so be sure it’s easy to find on your landing page

Read more – How to use call to action for your SEO

 

Headline

You have to create a powerful headline. The headline is the first element that the user will see – the user will focus on the headline to check your main message before putting the attention to the image (I know, sometimes its the image first)

The goal of your landing page is to make sure your visitor is staying on your landing page. So if I made a Google Adword ad saying – Blue Cheap Cars – and when the visitor click to my landing site he will read – 11 elements you must have on your landing page – he will quickly leave my landing page again.

So spend some time thinking about your headline – is it really interesting enough to make the visitor curious enough to keep reading? (Well – if you are reading this, I guess my headline was good enough for this article).

Some tips for your headline:

  • Keep it short and direct – if its to long you have lost the attention from the user before he even starts to read, he might just jump to the image instead
  • Get the users’ attention – if you make the user curious he might just have to keep on reading
  • Use relevant keyword – be sure you use a relevant keyword, it’s good for the user and good for your SEO

Read more – How to write a killer headline

 

Simplicity

This is really important for your landing page – you need to make it simple for your user. If your landing page is too complex you will confuse the user and he might leave you right away.

So think about your use of colors, the use of images, the size of your elements on your landing page.

You don’t have to fill up the page with a lot of text and images – the use of white space on your page could make it simpler.

And if you have too many calls to action on your landing page you will again confuse the user.

Some tips about simplicity:

  • Every element should encourage the user to take the action you want him to
  • Have one primary call to action – you can have more calls to action – but be sure the user has no doubt about what you want him to do
  • Use the white space to make your landing page simple – this way your landing page will not look like it is cramped together.

Read more – The importance of usability when building a website and Don’t let me think usability

 

The eye flow

Think about the eye flow of your landing page. The eye flow is the order in which the user will read or consume your information.

The reader will properly first get his attention to the headline, then the image (sometimes it is the other way around), and then maybe you have some colorful elements on your site. So when you design your landing page think about the order in which you want the user to look, and design your landing page to support that order.

A way you can check that is to use heat maps. You can install programs like ClickTale.

Use graphical elements like icons, arrows, images to direct the attention and the eye flow of your user.

Use high-contrast between your background and your elements. If you have a high contrast your elements will stand out much better and you can control the eye flow much better.

Some tips to the eye flow:

  • Sit down with a piece of paper and write down how you want the user’s eye flow. With that paper you can now design your landing page much better.
  • Use elements like arrows, icon and images
  • Use high contrast colors between elements and background

Read more – Google heat maps and SEO, 3 images strategies to boost your traffic and Points to consider while designing a user friendly website

 

Relevance

Relevance is important for every single visitor that visits your site.

You will have to create a landing page for each of your campaigns. The key is relevance.

If your Google Adwords ad tells the visitor that you have a 40 percent discount this month – you better have a 40 percent discount on your landing page. If your ad says “40 percent off…” and then your landing page is saying “40 percent off…” then the visitor will find it very relevant to read the page right?

You could have different landing pages for a Facebook ad, Google Adwords ad and so on. You could make special discount codes and different call to actions depending on what website the user is coming from. This way you can also better measure how effective your marketing campaign is.

Some tips regarding reliance:

  • Create a landing page for each campaign.
  • Customize your landing page to each source of media

Read more – Boost your conversion rate with dynamic keywords on your landing site

 

Reduce the risk of taking action

Your potential buyer don’t what to take to much risk buying from your web shop (or whatever your goal is).

He might be concerned about his security, his privacy and maybe of being scammed. So the question is how can take some of the risk away from him.

Well you can do something.

Maybe you should offer him a guarantee that you will buy the product back if he is not completely satisfied.

Take a look at the questions you get from your customers – maybe many of them are concerned about the transfer of money, the time from the buying until they have the product or maybe about the security in general.

Some tips about reducing the risk of taking action:

  • Offer a compelling guarantee
  • Create a FAQ with the most common questions
  • A free trial (you could offer a free trial for 1 week if that is possible) or a low priced item to get started

Read more – Design to sell – 5 tips for your design

 

Scarcity

Scarity is a great psychological trick for the landing page. If you create a sense of scarcity you will tell your users that they have to be fast before you run out of stock. Or maybe the first 7 days they will get a discount.

So scarcity is a way that you will encourage your visitors to take action.

Some tips about scarcity:

  • Urgency – use a number of days when you write about scarcity.
  • Dynamic information – maybe you will only sell 200 items on your landing page – so you could make a dynamic count down saying “now only 24 left”

 

Trust elements

Most of your visitors might not know your shop or your products when they arrive to your landing page. So there is a an old saying when you are in the sells business:

“I don’t know you, I don’t know your company, I don’t know your product – and tell me why should I buy from you?”

You will have to create trust when people are coming to your landing page.

There are a number of ways you can do this – say that 50.000 people can’t be wrong, that you have 20.000 followers, 10.000 have bought your product, testimonials from previous buyers, positive reviews, comments from blogs.

If 10.000 people have bought the product you will trust the product right? And if 20.000 people are following the company on Facebook, it’s a trustworthy company.

Some tips about trust

  • Show your social data from social media like Facebook, Twitter and Google+
  • Local trust elements are always great – this will show everybody that you are real
  • Be honest about your testimony and reviews (no no no don’t let your girlfriend or mother write a testimonial)

Read more – How you can build trust and authority to your website and get higher ranking

 

The Perfect Landing Page

Now let show you how you can put all this information together into a great landing page. I found this awesome Infographic at Kissmetrics. So take a good look at it.

You don’t have to make your landing page like this one – but it can give you some ideas.

By the way I would also include a social sharing button on the page – even though I know you don’t have too many different calls to action. But the social network these days is very important – for potential customers and for the SEO. That’s why the headline of this article is “11 Elements Your Landing Page Must Have” and not 10.

Click on the picture to see it larger.

 

LandingPage Infographic

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Conclusion

The design of landing pages is crucial in prompting users to take your desired action.

By following the simple tips mentioned above, you’ll be well on your way to creating effective landing pages.

All the best to you, Henrik

 

PS – remember my goal is to make you sign up for my super duper fantastic newsletter – and if you do, you can download my 4 complete SeoCustomer guides about SEO, SEM, Social Media Traffic and Link Building – sign up here.

 

tincanphoneLet me expand on that title; successful SEO depends on teamwork. This isn’t just limited to in-house teams however. It includes clients working seamlessly with their suppliers as well. If this is ignored, it can lead to a failed SEO campaign.

I’ve found this out the hard way in the past and have recently avoided a similar scenario. What was the cause of this? It can come from both sides of the fence, client and agency alike, but let’s look at the possible scenarios.

 

Neglecting Agencies

Agencies neglecting campaigns can happen and creates a bad name for SEO as a whole, leaving a bitter taste for companies when they merely hear the word SEO being uttered.

I’ve worked in both agency and client-side environments and experienced first-hand what it was like to have an SEO supplier neglect a campaign. With no substance in their reporting and a cloak and dagger veil over their actions, I was clueless as to what they were doing on a monthly basis.

It was a concern for me because I had previously worked in an agency, which prided itself on transparency and clear reporting. It was obvious that this new agency, which was working for me had become too comfortable, mainly due to my predecessor not communicating enough with them and managing expectations.

This is why it’s important to always push the bar and bounce ideas off agencies to make them know that you’re still interested. This means arranging calls and face-to-face meetings. In its simplicity, it’s merely maintaining relations. It’s surprising how far one phone call can go.

 

Neglecting Clients

This leads me on to the reason why agencies might neglect a campaign in the first place.  Without the whip being cracked by clients, agencies can often sit back and get a little too comfortable if left to their own devices.

On the other hand, it could cause a conflict of interest. An agency could be working really hard on improving the ranking of a keyword for months, only for the client to notice and say that it’s not part of their service. All that work down the drain, which could have been resolved at the very start.

 

How to Avoid Miscommunication

Regular reporting and meetings are a must, to make sure the campaign is on track. Monthly meetings and weekly analysis reports for SEO and weekly reports for PPC are always good. It ensures the agency that the client is part of the campaign and is happy, while the client understands exactly what is going on.

If the results aren’t as expected, then at least the team can get together, analyze what actions they undertook and what they are going to do.

So let’s remember; SEO isn’t a one-sided job. It requires the involvement of all parties to make sure everyone is happy.

 

Author – Richard Skidmore – Richard is a member of the One Result SEO Birmingham team. Connect with Richard on Google+

 

FacebookStatusMore than Eight hundred million people update their status on Facebook on a regular basis; it’s fantastic to understand what is really associated with the status update.

The status update is only a method to share things with fans and friends, whether it’s an idea, or perhaps a thought or statement that you may have. The update function enables people to post for sharing content with other people. Status updates are shared or posted on the wall of the friends and other users, while they’re also published in the feeds of the friends.

The Facebook status is among the crucial fun options on the social media major web site. Its not just enables users to get recent details about the fun-based activities of your family and friends; however the information can be distributed to everybody else.

The status update may seem for a time wasting process, that’s simply a banal activity, however a closer inspection, will demonstrate that there a lot more to it.

The Five thousand friends that you have got, may not be thinking about that which you had in the morning, but when you’d French toast, the French-toast lovers would be intrigued, before you you’d be sharing ideas and recipes for making much better French toast, or where you can get the very best French toast in Florida.

There are lots of more options that can be made from the easy work of sharing.

The fun nature of numerous of the options, offer simple options for your friends to have interaction and share their feelings and thoughts in regards to what you’ve shared. Updates can be shared via a number of ways, which include texting from cell phones or personal computers, or through smart-phones and tablets.

Many folks have been seen to invest several hours updating their status and sharing stuff, a few as much as 50 plus times a day, but it’s mainly up to the people to figure out what is, and isn’t suitable. Within the 18 to 34 yr. group, a comparatively high number, reveal that signing to their Facebook page to update the status, is truly the final thing carried out during the night, and also the primary thing completed in the morning. How much time invested updating your status is much more apt to be identified by the objective of the update.

Having a free service, there’s apt to be excessive use as well as abuse. Recent surveys show that Americans invest collectively several hundred thousand years, every month on Facebook. This number, if appropriate, is incredible, however you will find activities, apart from updates, that account for having an amazing duration.

An apparently sensible query is whether we’ve become much more productive, or added more quality, when a great deal of time is put in a particular situation.

 

Author Bio: Alisa Taylor is a regular guest blogger. She is a tech enthusiast and likes to share useful informationabout Motorola 2 way radios andtwo way radios by writing great stuff.

 

 

Most of the small or medium sized businesses (SMBs) that spend money on Google Adwords don’t optimize their Google Adwords. So for all of you I have made this checklist.

When I did some research for this article I found out that over half of the Adwords users haven’t checked their account in the past month and 25 percent haven’t logged in once in over 90 days. Amazing right?

SMBs marketers are often working with much smaller budgets and they often have a lot of different tasks to perform, so maybe they don’t think they have time for Google Adwords in their daily routines.  But I will show them that it’s worth spending some few minutes every day, week and month.

They don’t check their keywords, they are not changing their ads – it’s all on autopilot. But on the other hand this is good news for the businesses which are checking their Adwords. It is much easier to beat a competitor who doesn’t check their account regularly.

You don’t have to spend hours optimizing your Google Adwords, just a few tips and tricks will do magic for your Adwords. So are you ready? Do you have coffee in your cup?

# Daily routines with Google Adwords

Every day I will log into my Google Adwords account for just 5 min. Is everything working well? You will have to check if everything looks normal.

If you normally have 100 clicks from Adwords and one morning you found that you only have 5 clicks – something is wrong, right?

This should only take 5 min.

# Weekly routines with Google Adwords

 Check your keywords

You should raise your bids on the keywords that are doing a good job. A good job means converting clicks to conversions. (You do have some goals for your Adwords right? If not – make some right now).

You should lower your bids on keywords from which you don’t get any conversions. If you don’t have too much time to spend every week on this, you might find that Adwords automated bidding will help you. Remember that you need to give your keywords some time. You can’t create a keyword on Monday and raise or lower your bid the next day. You will need some clicks to be statistic sure how great/bad it is performing.

Every week I will look at the Negative keywords list. You will find it when you click on your campaigns/keywords at the bottom.  Go through the list and exclude the word phrases which are a waste of money. This could save you a lot of money and raise your quality score.

Check your ads

You need to have at least 2 ads for every keyword. This way you can test which ads give you most clicks or conversions. You need to give the ads some time before you can tell which one is the winner.

To give you an idea about how many clicks you need to take a good here at www.SplitTester.com. Maybe you shouldn’t do this every week but only once a month – it all depends on how many clicks you are getting.

Make sure that your ads have a benefit statement and a very strong call to action. When you are sure about the statistic you should throw away the bad performing ads and replace it with a new ad. This way you will continually get higher and higher CTR and Quality Scores over time.

# Month routines with Google Adwords

Check your Quality Score

Google calculates your Quality Score every time somebody does a search that triggers your ad. Quality Score is very important to you because of several factors.

Your keywords cost per click (CPC) – higher quality scores leads to a lower CPC. Yes you actually pay less per click when your Quality Score is higher. It also affects the first page bid estimate – a higher Quality Score leads to a lower first page bid estimate. So it will be much easier for you to get your ad on the first page with a higher Quality Score. Your Quality Score also leads to a cheaper top of page bid estimate. In general your ad position will get higher with a higher Quality Score and lower with a lower Quality Score.

The reason is that Google wants to show the most relevant ad to the user looking for something special. So a higher Quality Score makes Google happy because the user is happier. So if there are a lot of businesses out there who never check their Google Adwords account, they will properly have a low Quality Score on some keywords and because you are working with your quality score you will beat them.

Google calculates your Quality Score with a large number of different factors related to your keyword – Your keyword’s past click through rate (CTR), your display URL’s past CTR, your account history, the quality of your landing page, your keyword/ad relevance, your keyword/search relevance, geographic performance, your ad’s performance on a site, your targeted devices

If your Quality Score is below 5 you should do something about it. So increase your Quality Score by mention your keywords in the title and text on the landing page and in the ad text. If you have too many keywords in an ad group you should split up the ad group to 2 separate ad groups.

If you have some keywords below the average ROI and below your average Quality Scores – theses keywords are costing you money. If you don’t work to increase your Quality Score you should delete them. I have heard the term “Band-Aid Solution”. So you have a choice – optimizing your low performing keywords or put them on pause.

Keyword Research

Your keywords are the backbone of your Google Adwords.  The Quality of your keyword research can make the difference between a successful and an unsuccessful campaign.

So you should expand your keyword research to increase your reach.  Try some other keyword match types such as modified broad, phrase and exact match. In the end you should have a keyword database that is both deep and broad and highly targeted.

Give me a comment – did I forget something?

I am sure you guys are doing this Google Adwords routine in a different way – because not one way is the ultimate way.

So I will love to hear from you – give me some tips – what are you doing daily, weekly or monthly? Did I forget something here.

Give me a comment and show me you are alive.

Facebook infographic  billion smallDid you see the news the other day? That Facebook now has over 1 billion users. Yes 1 billion users.

And I saw that in 2011 there were only 7 billion people in the world. Amazing.

I came across this awesome Infographic about Facebook. Did you know that 44 percent of all internet users have a Facebook account?

I found the Infograhic at KRDS.

Well time for my coffee here.

Enjoy your day, Henrik

 

 

Facebook infographic  billion

 

 

TheLastestSEOTipsHere, I am going to talk about how you can optimize your WP blog for SEO. Remember there are millions of blogs in cyberspace, to get noticed you need to stand out.

 

Keywords

Use the free Google Keyword Tool to generate keywords.

Another option is using Google Instant Search. See what Google suggests when you start typing a word. For example, if you type the word ‘health’, you will probably see suggestions like health tips, health food, health tourism, and so on.

You could type a letter after the keyword, and you will get a list of suggestions.

Try this with several letters to get a list of keywords people are searching for, and you could include some of them in your post.

 

Tag

Make sure you include the keyword in the title tag as search engines will pick it up quickly.

Tags need to be more descriptive than the category. Like if your category is SEO, you can have a tag that says WP SEO. Using common misspellings or variations of words may also help.

For instance, TV, television television, or algorithm and algorithm. Search engines give importance to headings (H1 or H2), so make sure you include them.

The All-In-One SEO Pack is a free plug-in that helps you optimize your blog for SEO.

 

Videos

You can find videos on YouTube that are related to your post, by giving a catchy and unique title and description, and an image.

Search engines love video content, so embedded videos on your site will help it get noticed.

 

Social Media

Share your blog on social media sites like Facebook and Twitter, so you can reach a wider audience.

Use a different title for your shared post that is short and catchy, and for SEO purposes you can use a more descriptive and keyword rich title.

Content that is ‘liked’ and ‘shared’ on social media sites are highly approved by Google.

 

Post regularly

Search engines always sniff out the freshest content.

You can use an update service that alerts other sites when you have new content.

Ping-O-Matic is a default setting but you can manually add more sites in the’ Add Services’ option of the Writing tab.

 

Analyze and Strategize

Have an analytics tool like Piwik, Google Analytics or Clicky to track the volume and nature of traffic to your site.

You will be able to device strategies to attract more visitors once you have these answers.

 

Navigation

Link the various pages and/or posts on your site so that visitors can easily navigate your site and read other blogs you have written, and not just the one they landed on.

 

Time it right

Post on weekdays and during work hours.

This is the ‘peak hour traffic’ on the web, your post will attract more visitors then.
URLs: keep them short, it’s easier for people to remember and will be processed more quickly by search engines.

In the WP admin panel you can modify your permalink settings.

 

While it’s imperative to optimize your site, don’t go overboard with it. Keep your blog organic and make sure the content is interesting.

 

Andrea Walters, a freelance writer for MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech help. tech support