DisplayAndRankThere is a huge difference between Google Ranked Results and the Google Display Results.

Ranking is much more than just ranking these days. Let me show you this example.

 

Lots of view options
I was typing in the keyword “Fitness”. And look at these results. I have a lot of options to the left. I can choose to see the web, images, maps, videos, news, shopping, blogs or books. So using video on YouTube or other sites for video sharing will improve your ranking in this category.

When uploading a video to YouTube you will therefore not only get a higher ranking in the general search results but also for the search results in the video category.

 

Time frame option and more…
I can also choose a time frame – so I only see the absolute new pages – the standard is anytime but I can also pick out past hour, past week, past month, past year or use a custom range. These options are one of the reasons why it’s a great idea to have your customer comment on your pages – not in a special blog – but directly on your page. This will keep the page fresh.

And the next options are sites with images, related searches, visited pages, not yet visited pages, dictionary, reading level, personal nearby, custom location.

You get my point – when we think SEO we have to think much more than just the old fashion ranking.

 

Search Results Page

 

Local Searches
Searching for the keyword “Fitness” and with my location in New York City I get the map from the local search and a lot of local search results. So SEO is also to get you listed in the local searches right?

If you have a fitness center in New York City it’s not even enough to list your business in the local searches you will also have to make SEO for the local searches. Check it out here.

 

Google Adwords
And yes – Google Adwords. Google Adwords can be a great tool to generate traffic to your site. But remember to check out the rentability with your Adwords.

I am a big fan of Google Adwords because you only pay when people click on your link. But remember to check out your conversion rates. You can read a lot more about Google Adwords here at www.SeoCustomer.com.

 

Getting social with Google+
We all know that there is a connection between Social Media and SEO right.

The social media have an increasing influence on the Google Algorithm.

Google is giving a much greater emphasis to the personalized results, at the expense of the more traditional results. The social content, such as Google+ postings and blog posts now appear much more prominently in the search ranking results. The idea is this – if you or your friend Bob – has recommended or liked a page it will get a high ranking in your personalized results.

Google uses social signals as an authority measure. The logic is simple. If you page get more “likes” than your competitors’ page then your page is more trusted by Google and it will then get a higher ranking (all other things equal).

It’s not sure whether Google uses like from all social sites – and which ones that has the most impact on the Google Algorithm. But Google has all data from its Google+ network so Google+ is one of the main players.

 

Conclusion
Remember there is a huge difference between Ranked Results and Display Results in Google.

When we do SEO we will have to think of both the ranked results but also the displayed results. With the displayed personalized and localized results you can now much easier bring your page to the top of the Google ranking.

Remember to grab our 3 eBooks with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

And join the conversation with SeoCustomer in our brand new LinkedIn group.

 

BacklinksWe all know it’s not easy getting our high quality backlinks.

The high quality backlinks are do-follow backlinks from pages which have content almost like ours.

You can get backlinks from a lot of social sites – like Facebook, Twitter and LinkedIn – but most of them are no-follow.

There are 2 groups that I advise all B2B companies to start getting backlinks from – Customers and suppliers. If you are a B2C company you can still get backlinks from suppliers’ websites.

 

So how do you get these backlinks?

Don’t just write them an e-mail asking them for a backlink – most of the time this will not work.

 

1. Start building your list of likely linkers – remember both groups

  • Ask a department head to help you with your list depending on the size of your company
  • Who are your happiest customers?
  • Where do you buy most of your parts for your product?
  • Do you have a testimonials page or case studies on your website
  • If you have an email club – give a shout for testimonials or case studies. A lot of customers would like to help you. This will help you get contact information to relevant persons/companies
  • Check also your companies customer database/CRM

 

2. Make the priority list

  • Check out the customer, supplies or vendors’ websites – who has the highest authority?
  • Use an SEO program to help you – like Market Samurai – find out more contact information (remember also the social networks like Twitter, Facebook and LinkedIn), how many Inbound and Outbound links, PageRank, MozRank, Domain Age.
  • You can also use a plugin for your browser to find this information

 

3. Ask for the link

  • Give them a good reason to link to you – don’t say please – give them an offer they cannot refuse
  • Where on their site do you want them to link to your site?
  • Do they have a testimonial or case list?
  • Do they have a blog or guest blog?
  • Offer them, that they can have an interview with somebody from your company
  • You can also ask for an interview with somebody from their company for your own website – it will show them as expert – and you could ask them to link to that page – maybe from their news section.
  • Most companies have a partner page – so ask to be mentioned on this page

 

4. Anchor text

  • When asking for a link – remember to suggest an anchor text. This way you will have your main keywords mention in their anchor text.

 

Conclusion

Start your link building with your customer and supplies. You have a chance to get relevant, high quality, do-follow backlinks.

Remember to grab the our free 3 eBooks about SEO, SEM, Social Media Traffic and Link Building. And join our brand new LinkedIn group  SeoCustomer.

 

Good luck with it. Carpe Diem.

Henrik

 

 

 

 

How to use the social media landscape for your brand building, traffic or SEO – check it out here

I found this awesome infographic the other day – and I hope you like it too.

It will give you a lot of great advice about customer communication, brand exposure, traffic to your site and SEO from different social media sites.

Click on the picture and get the PDF.

 

cmos social media landscape

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

ElvisAndSEOThe other day I had an article about SEO The Beatles Way. – So I was thinking, if The Beatles could learn us something – what about Elvis – the king himself.

So put on some music from the king while reading this article – deal?

Elvis wasn’t the best singer or musician in the 50s. He wasn’t the best dancer.

I think what made him great was his passion. He was maybe the most passionate one that has ever lived. He didn’t just stand still singing his music; he was jumping around, moving his hips.

His body language was huge. He shows facial expression. His passion was so huge that 50.000.000 people couldn’t be wrong in 1959.

So ask yourself – what passion are you bringing to your website? How do you write about your product or service – plain and boring? With passion? Don’t write like a robot – remember you are writing to people.

Even if you are writing in the B2B market – you are still writing to people. What makes your product different? Why is it the best product in the world? Why should people buy it from you? Do you think that writing with passion will help the sale?

Well I think so.

ElvisCoverBring passion to your website.

 

The 10.000 hour rule is king
Another rule we can learn from Elvis (and also The Beatles) is the 10.000 hour rule – have you heard of this rule?

Malcolm Gladwell wrote a book in 2008 called “Outliers: The Story of Success”. Caldwell examines which factors that contribute to a high level of success.

He was checking out ice hockey players who were born in the first months of the calendar year (they would play more than the people born later in a year), Bill Gates and The Beatles.

The Beatles were playing songs in Liverpool and Hamburg for years before getting famous – yes they had 10.000 hours of practical training before make it in 1963. And so did Elvis – he was singing, learning the guitar years before getting famous too.

And after making his first records he went out playing lots and lots of concert – and he was getting better all the time.

 

Conclusion
So the lesson is – be patient when you are doing SEO. It will take a long time to be good doing SEO. Have passion and be patient.

It will also take a long time from changing some elements on your website until you can see the result in the search ranking position.

 

Free eBooks about SEO
Come and join SeoCustomer and get our 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building.

And remember to join our brand new LinkedIn group too.

 

 

When you are doing SEO or PPC it’s all about getting traffic to your site. It can be a huge job creating backlinks or expansive to pay Google Adwords for your ads.

So when you do get visits I will give you some tips and tricks to keep them there. And it will help to lower your bounce rate too.

You must try to avoid some of the obvious mistakes.

I got a little help with the Infographic from KISSmetrics. Click it a couple of times to see it larger.

 

leaves a websiteSmall

 

 

 

TheGoodTheBad“The average tyrannies“ have you ever heard of that?

Let say that we have 5 men who all are 2 meter tall – and 5 men who are 1.80 meter tall. Then you will tell say that the average height is 1.90 meter – right? The problem is that nobody is really 1.90 meter tall in this group of men.

“The tyranny of averages is a phrase used in applied statistics to describe the often overlooked fact that the mean does not provide any information about the distribution of a data set or skewness, and that decisions or analysis based on this value—as opposed to median and standard deviation—may be faulty” (from Wikipedia).

 

The average PPC
In PPC you will have an average of – let’s say – 10 dollars per conversion in 2011. But you will have some months doing much better and month doing lot worse.

Maybe you product is a product that is only really interesting in the summertime – even though people might click on your ads all year around. So maybe your conversion rate in the summertime is only 1 dollar.

Most of the time your conversion rate is not average – it’s always better or worse than the average.

 

My PPC campaigns are bad… ?

But with a conversion rate of 10 dollars you are losing money – so your boss or your client tells you to stop advertising on Google Adwords or other PPC search engines.

Big Mistake!

You should stop advertising from October to May – and spend the entire budget in the summertime instead.

The lesson to learn here is to dig deeper than the average number. The average number is for the executive summary. So of course you need average numbers – but you will make a big mistake if you only focus on the averages.

Check out the worse and best performing keywords and ads – Why are they performing bad/good? Is there some kind of characteristics about them? Remember to check out the hour performance, is the weekend better, seasoning etc.

You average might look fine for some of your campaigns – but they still might be doing a bad job half of the time.

So take your time to dig deeper.

An example of the average tyrannies is this one. I had an ad that was doing average.

I was checking it once a week. The next week it was really going down. The problem was that the client had deleted the landingpage. So I was sending thousends of people to an nonexciting page every day.

If I had been more carefull and not trusted the average I would have discover that Monday, Tuesday and Whensday was great. And after that 0 conversion. Instead the next Monday I could see – that it was still average.

 

Free Marketing Giveaway

Remember to grab the 3 eBooks about SEO, SEM, Social Media Traffic and Link Buidling – only for members of SeoCustomer. Join here.

And come and get into the conversation in our new LinkedIn group SeoCustomer.

 

All the best to you. Cheers 🙂

Henrik

 

 

iphoneMobile marketing is all the rage these days, and there are an infinite number of ways a small business can capitalize on it.

Mobile marketing has many meanings and variations, but the most common these days is marketing via a mobile device like a cell phone or iPad device.

The point of mobile marketing is to advertise your small business through the use of applications, text messages, and any other combination of digital sounds, texts and images in order to reach a potential customer wherever they may be.

These days, advertising is a whole different ballgame, and the traditional forms of advertising- while still effective- are becoming obsolete, as the internet and mobile technology have made it easier for small businesses to control all of their marketing on their own, without the use of a middleman (like a print newspaper, flyers, billboards, radio and television.)

Not only is marketing cheaper with the advent of mobile marketing in the digital age, but in many ways it is also cheaper and more efficient. With mobile marketing, it is also easier to track how effective the marketing campaign actually is, because you can receive real time data as it becomes available.

Now, you can know how many people have seen the marketing advertisements, and how many have actually followed through with the call to action in the marketing campaign.

 

1. SMS Marketing
SMS marketing is probably the most efficient and effective way to harness the power of mobile marketing for a small business.

Essentially how SMS marketing works, is that a customer will sign-up for a sort of newsletter, that will then be sent to their phone via text messaging.

At the very least, SMS marketing can resemble cold calling, except that the customer has to opt in first and provide their cell phone number in order for it to work, and, it’s the very most, SMS marketing is a great way to stay in touch with past and present customers, and may be effective in attracting new ones to your small business.

Studies have shown that more than 90% of SMS marketing messages are opened up and viewed within the first 5 minutes of sending them, so if done correctly, this can be a huge asset for any small business owner.

 

2. Google it up
Google is one of the greatest resources for any small business. The best way to utilize Google is to take advantage of the Google Places app, to make sure your business is high-up in Google search inquiries and to use their advertising model in order to offer customers deals, coupons and other special perks via Google.

 

3. QR Codes
With the dissemination of Smartphones, having a QR code can be very beneficial. These will allow a customer to scan a barcode-like object with their Smartphone, which can access special deals and coupons relating to your business- or guide them to your business’ web page.

 

Author: Joanne writes on a variety of sites about tech related products including Wrike.

 

 

Keep the traffic coming to your website with fresh keywords.

Do you know this situation – you are writing great content for your website or blog, you are posting new articles every week and you have optimized your website for your keywords and do social media sharing – your traffic is going down and your traffic doesn’t stay a long time on your site.

At least once a year you have to check out your targeted keywords. This is a way to really blast your targeted traffic with fresh keywords.

The Internet and the way people are searching keep changing all the time.

So remember to stay on your toes.

So how should you check it and fix your target keywords?

 

KeywordStrategyCheck out your keywords
The success of your keywords is depending on your own website, how people are searching on the internet and the competition for the word.

So let’s check it out.

 

Your website

What do you want to be found on?

What kind of product do you offer and what are your values? This is not so easy as it sounds. When you know your values and products try to read your copy.

Do you communicate your values and product offers?

You will never get found on your targeted keywords if your website doesn’t have original great content about you’re your main subject.

So be sure your keywords are relevant for your business.

 

Searching on the Internet
Next step is to check if people are searching for the keywords you are picking.

Let’s say your main keyword phrase is “high quality cars”. (Yes a wired example but it’s the best I could find).

Go to Google Keyword Tool and check out the traffic for your local or global market.

QualityCarsI just found that there were only 5.400 searches for this phrase every month.

But if you pick “quality cars” you will have 60.500 searches. So you can get in touch with many more potential customers using this keyword phrase.

 

 

 

 

 

Competition for the keyword

Okay you might have the perfect keyword for your website and a lot of potential traffic – but what about the competition?

If all the pages showing on page 1 on Google or the other search engines are difficult to beat you still have a problem getting the traffic your great content deserve.

There is a lot of great software around where you can check the competition. Google Keyword Tool. It’s a great tool. With Google Keyword Tool you can see if a competition is high, medium or low – but it’s not the competition for the PPC and not the SEO words (I just learned that 🙂 ).

But you can check it out using software like “Market Samurai”. It’s not a free program, but it can help you save a lot of time. (they have a 12 day free trial program – and some of the features are still working after the 12 days).

In general the programs help you to check out theses elements.

• PageRank
• Age of the domain in years
• Number of backlinks of the page
• Number of backlinks of the entire domain/site
• Number of backlinks coming from .edu and .gov domains
• If listed in DMOZ
• If listed in the Yahoo Directory
• If a keyword is included on the Title page
• If the keyword is mentioned on the site/page description
• If the H1 tag on the page contains the keyword
• Age in days of Google’s cached version of the page
• Number of sites linking to domain from country (TLD) of the initial search

 

Conclusion

Remember to check out your keywords at least once a year. Maybe it’s time to rethink them and the some fresh keywords for your site. Remember that the traffic is constantly changing on the Internet.

Keywords that were good last year might not work anymore.

 

Remember to grab the 3 free Seocustomer Guides about SEO, SEM, Social Media Traffic and Link Building right here..

And remember to join our brand new LinkedIn group. You can find it here.

Have a great day out there guys…

Henrik