ContactLinsesWe have seen the Google glasses already – but this might be the next future instead. Are you scared or excited?

I think I am excited (and a little scared lol)

But do take your time to enjoy the video. It really is amazing.

Best regards, Henrik

 

 

Sight from Sight Systems on Vimeo.

 

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Remember to grab the 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building – and join our new SeoCustomer LinkedIn Group too.

 

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killer blog design smallHow do you design your blog when you want to be found on the search engines?

I found this really awesome Infografic made by www.Shepardportfolio.com.

Click on the picture a couple of times to see it larger.

 

Best regards, Henrik

 

 

 

 

 

 

 

 

 

 

 

 

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Image Optimization TotalDo you use imagines in an active way on your website? With images you have the opportunity to really drive people to your site.

But are you optimizing your images for the search engines right now?

Images are a way to get attention from the eye. We all look at images before we start reading the text. So when somebody clicks on a link to your website – the first thing that the visitor will see is an image. So the question is – are you using this in an optimal way?

Our computers and internet are getting faster and faster so it is getting easier to load the imagines too. Some years back a visitor might have to wait a looooooong time before the page was loaded. Still we have to make sure we are not using a 20 MB image right? So remember to compress your images to the precise size.

So are you ready for an image journey? Do you have hot coffee in your cup?

 

1 – Optimize your images for people not search engines
I really hate to say this – because I love everything about SEO – but SEO is never a goal for a website. The goal is to sell a product, maybe a sign up for a newsletter or maybe a download. The goal is never SEO.

So when we are optimizing an image remember there are people out there looking at it. Let me present some good rules of thumbs:

  • Keep them relevant – the images must be relevant to the headline and text
  • Big is beautiful – an image helps the reader, it will show what the text is about and it will break up the text to make it more readable.
  • Choose high quality images where people can see a clear image with details
  • Optimize for the RSS feed – when somebody is using RSS feeds from your site – it gives them an opportunity to quickly scan through the content. An image will help you to create attention for a text.
  • Images make us remembering a page on a website.
  • Faces – when we look people we look at the faces first – this is an eye fixation. So remember that faces will get attention in an image.
  • Get more ideas from heat maps here from Business Insider (You will see some differences between men and women).

 

2 – Optimize your pictures for search engines
Yes – I know I just said you have to optimize your images for people – but you still have to optimize your images for the search engines.
So here are some rules of thumbs you can use:

  • Not too many images on a page – choose a few relevant images for a text per page. The number of images depends on the length of the text and the content.
  • Use your keywords – remember to tag the image with your keyword for the page. You can use the keywords in the ALT text, in the filename of the image (no spaces in your filename but use dashes between words) in the text just around the image and page title
  • Descriptions – write a long description for your image. This way when people are searching for something very specific your picture will show up as a very relevant image.
  • Image freshness – many SEO gurus suggest re-uploading your images to keep them fresh. Nobody wants to look at 5 years old pictures – and the search engines think the same way.

 

3 – Optimize for social media
Images are the most shared content in the social media network. So this gives you an opportunity to really boost your traffic.

  • Amazing images – if the image is something special people will share it. But the question is what makes an image something special? You can get inspired here – the 45 most powerful photos of 2011
  • Think – evoke emotions, tickle the funny bone, surprise and make people curious. You can read more about it here and get more ideas.
  • Use standard formats – the most used formats in social media are JPG, GIF and PNG. No reason to use other formats – preferring JPG.
  • Publish your images on social networks – yes (of course) you have to publish your images on the social networks, so you can make it easy for people to share them there too. So go to your Google+, Facebook and Twitter accounts and publish your picture. Yes you can publish images on Twitter too.
  • Use photo sites – you can use photos sharing sites like Flickr (Flickr is reported to help in Yahoo! Image optimization), Pinterest (I love this one), Picassa, Instagram, TwitPic (for Twitter), Photobucket. This way you will make it easy for people to share the image.
  • If you want a Digg thumb nailed submission you will have to use (or make sure it can be resized to) 160×120 or 160×160 pixels.
  • Did you notice I am using a Pinterest plugin for this website? When you put your mouse on a picture you can right away pin it on Pinterest.

Well now I have to choose some relevant pictures for this article hmm. I hope you like the picture – it is relevant.

 

Free eBooks here
Grab the 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building. And remember to join our new SeoCustomer LinkedIn group and join the conversation.

All the best to you, Henrik

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GoogleSEOGuideIn 2008 Google published an SEO Starter Guide. Here in 2012 Google has updated the PDF with new features and new content. 

You can now download the refresh new 32 pages SEO guide.

I can strongly recommend the Guide – very user friendly.

Google SEO Starter Gudie 2012 (PDF)

 

Free eBooks here
Also remember to grab the 3 free eBooks about SEO, SEM, Social Media Traffic and Link Building from SeoCustomer and join our new SeoCustomer group on LinkedIn.

Best regards, Henrik

 

 

 

 

 

 

 

 

 

IsYourSocialMediaOnTheRightTrack

Check out this fun Infographic about your social media campaign – are you on the right track?

You have to use social media the right way – because if you do – it can be an awesome traffic source for your website – but also just a great way to communicate with your potential customers.

Facebook have over 845 million active users and in the world there are around 7000 million people. so 12 percent of all people in the world has a Facebook account. I am  really amazed by this.

There are over 500 million Twitter accounts and 160 million LinkedIn users. So we have to take this media seriousely right?

Enjoy this social media campaing Infographic.

 

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We all know that a high position is better than a low position – both for PPC ads and in the organic search ranking. But how much better is a 1st ranking compared to an above the fold ranking?

WarOnFreeClicksPicHow Pay-Per-Click (PPC) ads are taking over Google’s search engine results.

Give us something to think about right?

(click it a couple of times to see it larger)

 

 

 

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Source: clickfactor.gr via Baris on Pinterest

killerStrategiesI love to show you this Infographic about strategies to engage people on Facebook, Twitter and YouTube – that I found at Awareness Inc.

The difference in social media between doing a great job and doing a bad job – is all about how you engage your fans/followers.

So take a good look at this Infographic and you will get 5 killer strategies to help you dominate the big 3 – Facebook, Twitter and YouTube.

 

 

 

 

5 Killer Strategies

1. Improve your social reach

2. Increase your fan engagement

3. Identify and engage influencers

4. Increase lead generation

5 Apply analytics to know what works

(Click the photo to see it larger)

How to Dominate Facebook Twitter YouTube Infographic

 

 

 

 

 

 

You properly all know what a #hashtag is right? But do you really know how to work with #hashtag? What are the best practices? Let me take you on a rough ride to the hashtag heaven.

ExternalLinkingWhen SEO people are talking about links – most of the time they will talk about backlinks. But you can also use your external links to improve your site.

So what are external links? Its links from your website that links outside your own domain to other websites on the internet.

Some people are afraid of using them.

They think “if people click away from my website I will never see them again – so I better not link to an outside domain”.

Other people are thinking “what if the website I am linking to is a spammy or bad website – then I might be punished by the search engines”.

And you will also find people that have the idea that “I should never link to a website that has a lower PageRank than mine”.

With external links you will provide your readers with in-depth information about the topic you are writing about. You can also write your own unique commentary on existing resources.

 

But if I Use External Linking I will Never See the Reader Again
Well you will have to rethink if you are among these people. When you are using external links you will provide your readers with a lot of information and references and this will show to the reader that your site has credible information.

And we all know that a credible website is a website that the readers will return to in the future to get more information – right?

What is the alternative for the reader?

Well if the reader doesn’t find the information he or she needs on your website – the person will just go on Google, Bing or Yahoo and find the wanted information elsewhere. So when not help your reader with credible information.

You don’t have to link to your competitors – even though the reader might find them anyway.

You can start by linking to great technical people, scientists’ people, bibliographies, Wikipedia, white papers, journal entries.

When you link to websites like these it will show that you know your product or business. And that you know what you are talking about on your webpage. Yes credible information.

 

Will search engine penalize me for my external links?
No – good external links are great for your website – and the search engines will reward you for doing so. But you are taking a risk. If you like to spammy sites or link farms or paid links they will penalize you.

This is the reason you will have to be sure you are linking to the right places, the specialist, the technical people, and the white papers and so on.

If you have a website where people can comment on your pages (and yes it’s a great idea – to keep the page fresh) then you should be very careful which websites the comments are linking to.

The best way is often to moderate the comments and take away the URL in the comments – and also to make all comment a no-follow link. Also undisclosed paid advertising outbound links can reduce your website’s credibility.

Another issue is too many links on one page – this might confuses visitors. Google advises webmasters to have no more than 100 links per page.

One of my readers here reminded me about the landing page for a convert to sale page. This has to be clear and clean. No need to confuse the potential buyer in the last phase of a buying. And he is absolutely right.

And Google don’t really love exchanging any types of links – so stay away from that too :)…

 

So what about if I link to a low PageRank website?

Don’t worry about this.

But you are right – if you are linking to a website that has a lower PageRank than yours – you will lend them some credibility (link juice). And if the website you are linking to has a higher PageRank than yours you will not.

Google writes this on their own blog – “If you’re linking to content you believe your users will enjoy, then please don’t worry about the site’s perceived PageRank. As a webmaster, the things to be wary of regarding outbound links are listed above, such as losing credibility by linking to spammy sites. Otherwise, consider outbound links as a common sense way to provide more value to your users, not a complicated formula.”

I better make an external link here. So read more about external linking of Google’s own blog

 

Conclusion
Yes, yes, yes – use external links on your website and comments. Just remember to moderate your comments and make the comments no-follow links.

With external links you will get a higher credibility and you will see your readers again.

Remember to grab the 3 free eBooks here at SeoCustomer with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

And join the conversation in our new SeoCustomer LinkedIn group too.

Time for my coffee – and to do some external linking.

All the best to you.

Henrik