dont make me thinkLong time ago marketing people were always talking about “The Customer is King”. And we can still learn a lot when we talk to the customers.

What if we have the best quality product and it’s also the cheapest one. Well we should have some sell going on then. But maybe our viewers can’t find the product.

People are impatient. So if they can’t find the information they are looking for right away they will leave your site. So the issue is “Don’t let the viewer think”.

There are plenty of other websites available – most of the people will leave your site within 10 seconds.

I found this example.

 

time on site

Go and check out your own Google Analytics data.

 

What is usability testing?
Usability testing is a quality test that will tell you how easy your website interface is to use. The goal is to improve the ease-of-use during the design process.

 

Usability has 5 quality components:

  • Learnability – how easy is it for users to accomplish basic tasks the first time they see your web design? Remember don’t let the customer think too much.
  • Efficiency – how quickly can the users perform different tasks?
  • Memorability – when the users are coming back to your site how well can they perform different tasks?
  • Satisfaction – how satisfied or pleasant are the users with your design?
  • Errors – how many errors do the users make?

 

The basic components of a usability test are

  • Find some representative users
  • Ask these users to perform a task with your design
  • Observe what the users are doing – is it difficult to find the information? Is your navigation logic?

 

When we are talking usability we also have to talk about utility. Utility is whether your design provides the features they need. Do the users want a search bar? Do you have a search bar?

And how useful is your website. Useful is usability AND utility. So the perfect website design is a website with high usability and high utility.

 

Usability testing is an ongoing process
You will need some different usability tests. Here are the main steps

  • Before starting the new design – test the old design, what is the good part and bad part of the present design.
  • You can test your competitor’s design. Get some ideas of alternative interfaces and features.
  • Make paper prototypes of one or more designs and test them
  • Keep on testing during your design process.
  • When you have your final design ready test it again

 

GuideFrontFree marketing giveaway

Sign up for our newsletter grab the Complete SeoCustomer Guide 2011 and 2012 Q1 for free. It’s over 180+ pages with tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

 

Carpe-diem

Henrik

 

 

People are always talking about the difference between Facebook and Twitter (and so am I). So let me show you some data about the difference. The infographic is from DigitalSurgeons.

 

All the best to you as always

Henrik

 

facbook vs twitter infographic

Mobil marketing is growing very very fast. So I would like to show you this inforgraphic from Mashable to give you some ideas of what you can do with the phone.

The statistic is from USA.

It has been estimated that that the mobile advertising will be around 5 billion US dollars by 2015.

So we all have to look into it (if you haven’t started already).

Are you using Mobile Marketing? I would love to hear about some creative campaigns.

I will just grab a cup of coffee and check out my mobile…

 

Best regards, Henrik

 

HighTable PocketMoney

 

Competitive & Marketing Intelligence

Do you really know your competitors? What are their keywords? Where are their customers coming from?

There are a growing number of great tools which can help you discover a lot of useful information about your competitors.

It is essential that you comprehend and evaluate your company competition. So how great is your website compared to some of your competitors?

So now we can use all the data from the internet in a brand new intelligent way.

So grab your cup of coffee and let me show a few of all your possibilities with KeywordSpy

 

Spy on your competitor

keywordsspyfront

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

KeywordSpy is a keyword intelligent research tool. It will tell you which keywords that are being used by your competitor. Both organic and paid. It’s checking Google Adwords, Bing/Microsoft Adcenter and Yahoo Search Marketing.

 

Check out the organic and paid competitors

The picture below is showing the results from the keyword “SEO” in Denmark – both organic and paid.

 

seoDK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With this tool you can pick out the most profitable keywords from your competitors and then tailor the traffic to your website.

 

 

Who are the competitors for the keywords?

The next screen picture is showing the PPC ads for SEO in Denmark.

 

seoCompetitors

 

 

 

 

 

 

 

 

 

 

 

 

 

 

And here are the organic competitors.

seoOrganicDK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Check out and get ideas from the ads

And why not check all the ads about SEO in Denmark.

seoAdsDK

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You can easily uncover the competition landscape by knowing your competitors’ PPC and organic campaign strategies in just a few seconds.

 

Check out the competitor’s website

Now you can try to search a domain instead – and check out a specific website. And get all the organic keywords it’s ranking for and how they use the paid keywords. Awesome.

Here is an example of www.apple.com.


applecom

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

And here are the competitors for Apple – for both the organic and the paid keywords.

applecompetitors

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You can build a profitable list of keywords using your competitors’ keywords.

Pick out the precisely the profitable keywords and ad-copy combination of your competitors with the ROI indicator.

Search the data by domain, keywords, destination URL and ad copy content. You can also search locally (I can use Denmark).

You have a free trial. It’s really awesome.

 

GuideTotal eMarketing Giveaway

As always if you haven’t got it already – come and grab the free SEO guides from SeoCustomer. You can now get both the Complete SeoCustomer 2011 and 2012 Q1. Over 180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

 

Time for my coffee – take care out there..

Henrik

 

 

Make the best of your Facebook ads

When we are doing PPC most of us are using Google AdWords. But you can also put your ads on websites like Bing or Facebook.

And Facebook ads have been here for some years now. Facebook is selling more and more ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes I will say it again over 5 billion US dollars.

Social Fresh’s new 2012 Facebook Ad Report gives us a little insight from their survey of experienced marketers, some analysis and some tips. So let me show you some of the tips and tricks if you are planning to make some Facebook ads.

 

facebookrevenue

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Awareness is the most popular goal for Facebook ads

The graph below shows the percentage that the advertisers mostly use the the Facebook ads to get awareness.

 

FacebookGoals

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Targeting Criteria

So the most popular Facebook ad criteria is “age” and then “country” and “precise interest”. Facebook ads are perfect for doing a very local campaign.

And check out the orange data – it shows the criteria regarding locations. A very important criteria too.

 

FacebookCriteria

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sponsored Stories get the highest CTR

It seems that sponsored stories get a higher click/through rate (CTR) and a higher user engagement. But still 55 percent of the survey respondents didn’t use sponsored stories.

According to Facebook sponsored Stories are posts from your friends or Pages on Facebook that a business, organization or individual has paid to highlight so there’s a better chance you’ll see them. They are regular stories that a friend or Page you’re connected to has shared with you.

 

Change your Facebook ad 2 to 3 times a week

If you see the same ad again and again – your eyes will get used to it and in the end you will not really see it. So the question is what is the average Facebook ad creative lifespan.

 

FacebookLifespan

 

 

 

 

 

 

 

 

 

 

 

 

 

As you can see the the average Facebook ad creative lifespan is highest at 5 to 14 days. And then only 1 to 4 days. So the lesson is that you have to change your creative ad very often. Don’t use it too long. Change it a couple of times every week.

Justlin Kistner from Webtrends has said that the data from Webtrends shows that the average Facebook ad has the highest CTR in the first 72 hours. That is also telling us to change the Facebook ad 2 or 3 times a week.

 

 

Which pricing model is the most popular – CPC or CPM

So what about CPC (cost per click) or CPM (cost per thousand views) – which one of the two pricing options is used the most do you think?

Well respondents overwhelmingly prefer paying per click.

And by the way the average CPC is 0.80 US dollars.

 

Free marketing giveaway

Remember to come and grab our Complete SeoCustomer Guides from 2011 and 2012. 180+ pages full of tips and tricks about SEO, SEM, Social Media Traffic and Link Building.

Time for coffee.. Have a great day out there..

Henrik

 

 


SearchEngineLand Periodic Table of SEO large

So you think that chemistry and SEO Ranking Factors have nothing to do with each other?

Well – it doesn’t… But again take a look at this Infographic from Search Engine Land. I have been wanting to show you this for a long time – so here you are.

You will get a great overview of what you can do with your page. It is separated in 4 units – On page SEO, Off Page SEO, Violations and Blocking.

So print it out and take a good look at it. Get ideas from it.

You can download a PDF of The Periodic Table of SEO Ranking Factors here.

 

Free marketing giveaway
Complete SeoCustomer Guides with tips and tricks about SEO, SEM, Social Media Traffic and Link BuildingAnd remember to grab the free Complete SeoCustomer Guide 2011 and 2012 Q1 right here…

How a great day out there… I am getting my coffee here… Henrik

 

 

 

 

LinkedIn

LinkedIn is one of the most effective social media for lead generation for B2B compared to other social media.

Let me show you this report from a survey from HubSpot. The study was based on 3,128 HubSpot B2B customers. And the result is really amazing.

LinkedIn generated the highest visitor-to-lead conversion rate by 2.60 percent – four times higher than Twitter with 0,67 percent and seven times better than Facebook with only 0,39 percent.

 

conversion

 

 

 

 

 

 

 

 

 

 

 

 

 

Remember this is average numbers – you will have to check out your own conversion rates from the different social media. But the numbers show that you will have to check out LinkedIn if you are in the B2B market.

You will have to make a profile and a company page, but now you will have to take your lead generation from LinkedIn to the next level.

So let me show you 5 ways of boosting your lead generation so you can get more sale.

 

1. LinkedIn Answers.

linkedinanswer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Did you know that LinkedIn has a LinkedIn Answers section?

You can ask a question or answer a question.

So go to the answer a question section – find your line of business and answer some questions. This way you can tell the world what you are doing, and that you are an expert.

Remember to write your www when you are answering a question.

This way you can also get more traffic on your site.

 

 

2. LinkedIn Applications

LinkedinApps

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another great thing in LinkedIn is the application area. Here you can go and add some interesting apps to your LinkedIn page.

So you can add your blog post directly to your LinkedIn page – awesome 🙂

You can also tell people which business books you are reading. So go and start your reading list.

Or what about making a poll – then you can ask the readers (potential customers) of your pages something interesting.

 

Create a poll

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Join Groups

Yes of course you have to join some groups too. But the trick is to join some groups your customer is joining too.

So I am joining some groups who are interested in SEO and SEM, but it would be better for me to join some groups with maybe small business owners, general consulting business, and business groups.

Of course I have to join the SEO groups too but the other groups might generate more leads than the most obvious ones.

 

4. LinkedIn ads

linkedinprices

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Yes this could be the highest ROI for your business. Like on Google Adwords you pay per click. So create your headline and copy and per click.

So if you like to pay 50 cents per click and for every 100 clicks you will have 2 sales. It will cost you 25 dollars a sale. What is your surplus per sale?

Remember to check your CTR (click through rate) so you can calculate your ROI. ROI is king.

 

5. LinkedIn People

This is a really awesome tool for sales people – in the B2B business. It’s really simple – click on the “companies” folder – search a company in the upper-right-corner.

Now you can check out the people who are working at the company. If you don’t have any connections to the company, you can see if there are any 2. Connections.

Then go and ask your shared connections to introduce you via LinkedIn to the people in the company you have been searching for.

 

Marketing Giveaway

Well… I have to join some groups now… But remember to grab the Guides with more than 180+ pages with tips and tricks for SEO, SEM, Social Media Traffic and Link Building.

And good luck with your LinkedIn leads – time for my coffee here.

 

Best regards, Henrik

 

 

Google Algorithm Changes  bigEvery year Google changes its search algorithm up to 500-600 times.

I came across this awesome infographic from Outrider and wanted to share it with you guys.

Click on the picture to see it larger 🙂

 

Best regards, Henrik

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Google Search Marketing

 

 

 

Many businesses have asked me why they should spend a lot of time with social media. How can I be sure it’s working, and that it will have an impact on their bottom line. Well check out this infographic.

You are welcome to share this infographic as long as you link back to www.SeoCustomer.com thx.

 

Sale And Social Media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

monkeyWhen I am talking to people about SEO, many people don’t really know what to do to find the right keywords for their page. How do we find them? What do we do?

So I have been telling them about this method here. It’s a quick and easy – step by step.

So are you ready? Coffee in your cup? Let’s start.

 

1. Find the most relevant keywords for your business

‘First you will have to write down your ideas. This should be a brainstorming.

Forget about how much traffic theses keywords are getting. Just focus on the words.

If you are selling cars – a relevant keyword is “cars” or “used cars”, “blue cars”, “old cars”, “new cars”. This is a very qualitative process. So write all your ideas on a piece of paper.

You can also get ideas from Google Trend  or Google Insight.

Another great tool is the Google Keywords Tool. Type in the words “used cars” and see a lot of suggestions. Google Keywords Tool doesn’t know everything – so you might have to take away some of the words it is suggesting.

So now you have a list with a lot of words right?

 

2. Now check out the traffic

You might be able get the rank position 1 on Google with the phrase “old blue beautiful cars from New York”, but if there is only 10 people looking for that word phrase, it’s not going to help you to drive traffic to your site right?

So – go to Google Keywords Tool and write in the words from your list.

Now you can check how much traffic there is on the internet from your suggested words.

Well this was step number 2. Still easy right?

 

3. How much competition

Now step 3 is about competition. If there is a lot of competition for a keyword, it will get very difficult for you to rank number 1 or number 10.

You might have found that the word “used cars” is a very relevant word for you, and it gets tons of traffic. But but but (there is always a but right?) – when you are checking the competition for this word, you will find that the top 10 companies on Google all have over 50.000 backlinks and a lot of traffic to their site. So no matter how much you are trying, you might never get enough link-juice or traffic to get into the top 10.

You can check the competition in different programs. I am using Market Samurai for this. Its not a free program, but it saves me a lot of time.

Another program is the SEO Power Suite. And I am sure there are a lot of other great programs out there.

In Google Keyword Tool you can see if a competition is high, medium or low. But remember the competition in Google Keyword Tool is for the PPC keywords.

Okay I know this step wasn’t so easy – but it’s still very important.

Now we are almost done here.

 

4. Optimization

Now you have your keyword for a page. Pick out a main keyword or keyword phrase to a page. And you can also pick out a second keyword or keyword phrase – but no more for a page.

And now start your writing and on-page optimization. You can read much more about on page optimization here.

 

Free SeoCusotmer Guide 2011 and 2012 Q1

Remember to grab your free guide and get weekly updates from this blog. Get it here.

 

Best regards, Henrik