301 Redirects and SEOI am sure you all know the “404 message” or the “Page Not Find” page. You will see this a lot of the times. You can read a lot more about 404 messages here.

Typical you will get the “page not find” when

  • Maybe you have moved a page, that can still be found in the search engines.
  • Maybe your visitor have typed in a wrong URL
  • Maybe they have clicked on a broken link within your website (you can do something about that right)

And I wrote to you that you should optimize your 404 page.

 

So what is a 301 page?

When you are changing your website or blog. Your page will change adresse. And suddenly your customers and the search engines can’t find your page. Normally you will get a 404 page. But with a 301 redirect instruction you can send the customers to the right page – or an alternative page. If the orginale page was deleted.

Maybe you are selling used cars. And the car on the page has been sold – so you have deleted the page. But the reference with the link is still out in the search engines. So you need to make a redirect.

So when you redesign or moved pages remember to use the 301 permanent redirects so you don’t have to get started all over. You will keep your ranking in the search engines. Awesome right?

 

So when to use a 301 permanent redirect

  1. If you have only website. If you 2 address but only 1 website. Like me I have www.SeoCustomer.com but also SeoCustomer.com. I will need to fix this so there is only one website available. I think I will pick www.SeoCustomer.com and make a redirect of the other one.
  2. Get more link juice (Duplicate Content). If half the incoming links are linking to www.SeoCustomer.com and the other half is linking to SeoCustomer.com each page will only get half the juice. So I am spreading out my links. I need all the links to only one page. And get the double juice.
  3. Domain change. If I decided to change my domain name to CustomerNow.com all the work I have been doing to get my links out has been wasted. So if I did that I would surely need a redirect. It will tell the search engines that my pages are still out there and I will keep my ranking.
  4. Multiple Domain Names. A lot of companies buy other domain names to protect their product or brand. So instead of just lead the people to a dead end, its much better to redirect them to your active website.

 

Enjoy your day out there… take care

Henrik

 

eyeYou only have 3 seconds to show most of the visitors what your site is all about. So if you are loosing the customer when they get to your website – all our great SEO isn’t worth anything right?

So don’t confuse them. Is your website credible and trustworthy? Does it look professional?  The visitor will think of your company the way your website is looking. So how do you want to sell to a customer if your website looks unprofessional.

And the people today have no patience. So if they can’t find the information they are looking for they will Google another website. So when you are doing your design remember that – Don’t let the visitors think. Make it easy for your customers. Use a common sense approach to web usability.

Be serious about your design. Here are some few general guidelines for you.

 

Guiding the Eye – don’t let the visitors think

Remember your visitors are not interested in your design, colors and so on. They are interested in your information. Your design and colors will help them when they are visiting you. But don’t make it the main thing. The main thing is your information.

Normally the logo is placed on the top left corner. So unless you have a very special design and got a very unique idea, give the people what they want. Let’s say you place it in the lower right corner. Your visitors don’t know who you are, they can’t find the logo (well it will take them 1 min.), they will have to scroll down. And suddenly the visitors have used 1 or 2 min. on the website without concentrating on the information. And remember often 1/3 of the visitors will leave your site if they are confused after 5 or 10 seconds. So unless you have a great plan for it… Don’t let the visitors think.

Think precedence. You should help the visitors’ eyes. Guide them. Use a stop color if you want the people to pay attention to something special. You are in control of the user’s eyes. So be sure what you are doing.

  • Position — if you want the visitors to see something place it on the upper part of the page. We read from top – left to right (not the whole world I know).
  • Color — Use bold if you want to draw attention to a text. A special typography will also tell the visitors what kind of text they are looking at. So let a quote look the same around your site and so on.
  • Contrast – contrast makes things stand out. But remember that also make the other things fade out a little – right?
  • Size — big draws attention.
  • Elements – maybe you are using a special kind of graphic element that can draw attention from the visitors.

 

space
Sweetie187 /Free Photos

Spacing
Don’t be afraid of space. Spacing can make things look more exclusive.

  • Line Spacing. Line spacing can make it easier to read your text.
  • Padding. Padding is the space between text and elements like images. They should never touch each other.
  • White Space. Don’t be afraid of white spaces on your website. White spaces can help you to make other things stand out and make your site look more exclusive.

 

Navigation
Maybe you have heard the new buzzword. Usability. Well navigation is king of the usability. Lol – no it’s not. But it’s very important.
You will probably have a top navigation bar. But you can also have navigation on your pages. A link to another page on your site is also a navigation.

The main thing is that people should know when its a navigation link. Normally when you can click on a navigation link you will have it underlined. Again don’t let the people think. Make it easy to find and use your navigation.

If you have many sub-pages a good idea is to use drop-down menu. If you have a large website (a website with many pages) a good idea is often to use a bread crumb trails. So people always know where they are on your site.

typography class
sincretic /Free Photos

Typography
When you are choosing your typography – there are some things that are important to consider.

  • Font choices – be consciously about your choice. Do you want a modern slim look, retro look. If you are selling hot fashion will probably not have an old fashion typography
  • Font sizes – Remember that people have to be able to read your text. Get your grandparents to read your text. 🙂
  • Line length – Don’t make your lines too long. The longer the lines are the harder they are to read.
  • Color – Don’t make your text in a color that have to low contrast to your background.
  • Paragraphing – Maybe you should use spacing around your paragraph. There is no general rule about this. But do a test or two.

 

Usability
Many people are saying content is king – but I heard more and more people saying – Usability is king. And even though they might be wrong – it’s still a very very very important element.

Take a step away from your computer. And imagine what people want to do on your site. Let’s say you have a website with used cars. So a visitor on your site is maybe looking for a used car.

But how will the visitor search for it. The type of car, the size of car, the color of the car or…

Really the best thing you can do is to make some usability test. Invite people over. And give them a test. Like to find a black Toyota from 2008. How long time did it take them to find the information. If you had 10 people over was it only one person who could find it in 5 min. What can you do to help people?

You can also get ideas from other websites about used cars. Check them out. Write down the good elements, the bad elements. Take your visitors seriously.

 

Consistency
Consistency is very important for your website. Make sure you are using the same font, headline, subtitle font, colors, navigation. Using consistency means that you are making it easier to visit your site.

The easiest way is to use a template. Then you know it will stay the same.

 

Okay… did you get the Complete SeoCustomer.com Guide 2011 ? Well it’s with all the tips and tricks from SeoCustomer in 2011. Sign up for our newsletter and get it now for absolute FREE.

And if you like the article invite me to your Google+

Have a great day out there….

Henrik

 

 

If you have a twitter account and maybe 500 or 1000 followers you know the problem. There are so many tweets going on on twitter. So how do you stand out. How can you get the attention from people.

One way is always to tweet 3 or 4 tweets after each other.  You should always do it this way by the way. But this is not what I wanna tell you about today.

I will give you a little easy but effect full advice.

Make a moving profile picture 🙂

 

How to make a moving profile picture

Its very simple – so even I can do it… So listen here… this is what I did.

1) go to www.makeagif.com

makeagif

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2) Click on the “add pictures” and upload at least 2 pictures…

3) Choose the speed between the pictures…

 

makeagif

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4) You are done 🙂 Easy right?

 

Now you have a profile picture on twitter that will stand out and get attention from your followers. Yes yes yes… I know .. you have to upload the gif you just made to your twitter account.

And my profile picture on twitter is here (I did try to smile on the picture)

hesa

 

 

 

 

 

 

 

 

 

 

 

 

 

Remember you can follow me on twitter .. just click this link.

Have a great weekend all.. enjoy

Henrik

 

The ultimate goal for companies evolving in social media is leads – really rock steady, solid lead right?  And it doesn’t matter if we are talking B2B or B2C.

So grab your cup of coffee – ready?

To do a serious job we will have to talk lead management.

leadThis will allow you to track why and how people are generating interest in you and your product and how you will track them through your sales funnel. Its really simple – it will tell you why your potential customers came to your site, what they were looking for, how they behave  on your site. And who you actually do make a sale too.

 

Make a plan

So put first thing first. Make a plan. Go and write down on a piece of paper the process you want people to do. If you are selling a high complex expensive product, you can’t just make a Google Adwords ad and lead them to your basket right? They will proberly wanna know something about the offer, something about you, why they should buy from you and not your competitor. So make a written plan and review it on a regular basis.

In a lot of companies there is a sales department and a marketing department. So after marketing has done its job and made some leads they are will stop tracking the potential customer. Its important that the sales department and the marketing department sit down and discuss what a good lead is. Which criteria should be fulfilled before a sales lead is passed on to the sales department. And its important that the marketing department get a feedback from sale. Which of the sale leads did make a buy and which of the sales leads didn’t make it. So marketing will be able to  deliver better and better leads along the way.

 

Online and offline

Online and offline are not so different. If you are attending a trade show and get a lot of potential sales leads. You want the sales department to start with the most important ones right? Let say you have got 200 sales leads from a trade show. And you only have 2 sales people. So also here you will need some criteria. Who would you contact first?

If you are gathering leads from internet – your website. You want know how the people found your site. And from which source. Lets say you are using Twitter, LinkedIn, Facebook and sending emails from your email club. Maybe you are spending  12 hours a week on Twitter and only 30 min on LinkedIn but you discover that 99 percent of the sale comes from LinkedIn. So be sure to check what is working and what is not working for your company.

If a social network like Twitter its not working don’t just leave the social network. Do some tests. Maybe change your strategy, use another landingpage, user other sales arguments and so on.

 

Qualifiable leads is the new black

Remember its not always important to measure how many leads you will get from your social media, but your should rather measure how many of the leads which are qualifiable. We all want great leads right?

 

 

In the next couple of weeks I will do more posts about how companies should use social media so come back and check it out. You can also sign up, and get updated with email from Seocustomer. Sign up here.

Okay .. time for another cup of coffee
Henrik

SocialMediaCampagne

Sometimes its great to get inspired.

So take a look of these 20 best ever succesfull social media campaignes.

Let me here if you like them. And let me hear if you have made some great campaignes too.

Give me a comment and show me you are alive.

 

 

 

Forbes list of the 20 best-ever social media campaigns:

  1. “The Blair Witch Project”
  2. Blendtec: ill It Blend?
  3. Old Spice: “Smell Like a Man, Man.”
  4. Burger King: “Subservient Chicken”
  5. Pepsi Refresh
  6. VW: “Fun Theory”
  7. OfficeMax: “Elf Yourself”
  8. Evian: “Roller Babies
  9. Ikea: “Facebook Showroom”
  10. Hotmail
  11. Whopper Sacrifice
  12. Target: “Bullseye Gives”
  13. Vitaminwater
  14. Smirnoff: “Tea Par-tay”
  15. The Dark Knight: Why So Serious?
  16. Quicksilver: “Dynamic Surfing”
  17. Cadbury: Gorilla
  18. BMW: “1 Series Graffit Contest”
  19. Bing/Farmville
  20. CareerBuilder: Monk-e-Mail
Yours
Henrik

Optimizing your 404 error page is one of the most overlooked SEO techniques. With an optimized 404 error page you can keep the customers on your page a longer time. And keep them on your website.

Okay grab your cup of coffee – ready?

 

First what is a 404 error page?
Well there can be several reasons why a visitor might get a 404 error page from you?

  • Maybe you have moved a page, that can still be found in the search engines.
  • Maybe your visitor have typed in a wrong URL
  • Maybe they have clicked on a broken link within your website (you can do something about that right)

So you see – often you can’t ready stop visitors getting a 404 error page. But you can write to the customer on the error page and make them come back to your site. So let me show you what you can do.

 

How does this error 404 page looks like?

Typical a error 404 looks like this:

errorpage

Maybe your customers have been searching for something interesting and they have thought they had found it at your website. And now they are just getting a error 404 page. So give them something great. Your customer is frustrated and they will most likely leave your website.

 

 

 

 

 

 

 

 

 

 

Now how do you optimize your error 404 page?

There are a lot of great content you can give your visitor.

  • First of all – you have to let the visitor know that the page can’t be found. That’s the most important content.
  • Put a link to your site map. This can sometime help the frustrated customer
  • Put a link to you FAQ page
  • Why not show the most recent post or the most popular posts.
  • Include your search bar. This will allow the visitor to find the page that he or she is missing.

So you can aword dead end with broken links or URLs that is leading nowhere from the search engines, or misspelling from the visitors – but try to keep the potential customer on your page.

So go and fill your error page with great content and great usability 🙂

 

Ready for some inspiration?

Let me show you some few examples of how you can do great content on your error 404 page – from New York Times, Apple and Dell.

 

nyt

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

apple

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

dell

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I hope this can make you feel inspired 🙂

Time for another cup of coffee?

Henrik

buybacklinks

This post is very very small… Because I just want to tell you about a very easy way to get backlinks to your website.

Go down here below and give me a comment. Write your website address and here you go. You have a backlink. And of course you can do that in a lot of different blogs. So hit it and get going..

Wow my shortest post ever.

Yours

Henrik

 

 

 

katy clock
Tom Haymes /Free Photos

If you are doing Google Adwords you will know that its very important to improve you CTR. Google will reward you if your CTR is high. The reward will be for you to pay less for a click and there for give you a higher position. And we all know that a higher position will leads to more clicks. So yes you will probably pay the same, but will more clicks to your website.

Read my article Good Advice Before You Start Doing Google Adwords about how you improve your CTR. Delete the bad keywords, try new keywords and always split test your ads. This is pretty much standard today. And did you read about automated rules article.

But honnestly – how many of you have been working with time of day and days of week? Well I admit it… I haven’t done much until lately. But it really works and you gotta check it out.

Now google AdWords gives you the possibility to show your ads at particular times of the day or 24 hours a day. So you will have to check your CTR and your conversion rates. Maybe if your ads are showing at night – people are clicking on your ads. Or maybe they will never click on your ads and therefor your CTR will become low. But you can see that you almost never sell anything between 11 pm and 7 am. So in fact its a waste of money. And maybe your overall CTR will get down because your CTR in the evening and night is low. The CTR can varies a lot doing the day.

 

AdwordsTime

So you will have to determined which of the hours your ads produce the worst CTRs, and then you can choose not to show your ads at these times.

The result is that your overall CTR of your campaign will get higher – Google Adwords will reward you and give you a higher position for the same click price – and you will get more clicks. Pretty simple right?

This is what you will have to do
1) choose the campaign you wanna optimize
2) Select the dimension tab
3) Click the view submenu and selct hour of day

Now you can see what times of the day your ad group i sunder perforning. Now you have to exclude your ads from showing when your CTR is low. Now go to advance settings – ad scheduling. And now your a done.

 

 

 

Best of luck to you all. Remember to add me to your Google+ circle if you liked this articel (also if you didn’t liked it lol).

Henrik

 

 

Yes its true. I will tell you everything about Social Media with a donut 🙂

Just take a look at this picture .. I will tell you about the difference between all theses social media –  Twitter, Facebook, Foursqure, Instagrain, Youtube, Linkedin, Pinterest, Last FM and Google+

What Social Media is all about

 

 

 

 

 

 

 

 

 

 

 

 

Source –  www.trinityp3.com

Awesome right? Have a great day out there.. All the best to you as always – I will go and get myself a donut now 🙂

Henrik

 

Keyword Research OriginalWell…. So many potential keywords. Where to start… Well if I was Columbus (do you know that TV show?) I would follow the money.

Let me go step by step in showing you what to do in getting the right keywords for your website. Okay did you get your coffee? If yes.. Let’s start…

 

1. First of all find the most relevant keywords for your business. If you are in the business of selling cars. Your relevant keyword is a car. But if you can make it more clear – it will work much better for you. Maybe your real business is Used Cars. So be as precise as possible.

One way to to find keywords and get ideas is to go to the Google Keywords Tool. Try it now. Type in the words Used Cars – and suddenly you will get over 100 new ideas. Easy right?

Now take away all the keywords that is not relevant for your business. Google doesn’t know everything (wow did I  write that – lol).

 

2. Second be sure that your SEO keywords get enough traffic. Maybe you have found your perfect SEO keyword but nobody is really looking for that. You could have found “Used hybrid cars for families with dogs” (yes I know its long – but I had to come up with something).

The traffic for that phase is just to small. So how do you check the traffic? Well the Google Keywords Tool is helping you here too. You can check how much traffic there is on the internet.

 

3. Competition is important. Many you have found that the best keyword is “Used Cars” – very very relevant and tons of traffic. But I am afraid you will get a problem. There are a lot of companies selling used cars – and a lot of them already have a lot of traffic, backlinks and so on. So it will be very hard for you to get on the first page when people are searching for used cars. So you will have to check out the top 10 companies using that word phrase.

There are different programs on the internet that can tell you about the competition. I use a program called Market Samurai. Here you can quickly check out if there are companies on the market that are relative new, who has few backlinks, low page rank and so on. In other words – can you make it to the first page on Google (or other search engines).

Another could be SEO Power Suite. (Please write back to me if you know other programs and the best are FREE programs of course).

How to check competition in Market Samurai

Check competition, market samurai

 

Try the Market Samurai for free by clicking on the banner below here 🙂

x v

 

 

Now we are almost there. We only need to check one more thing. Do you still have coffee in the cup?

 

4. The last good thing to check is Commerciality. And why? Well maybe you have found a perfect relevant keyword with a ton of traffic and you can see that you can make it to the first page – BUT … (Yes yes I know there’s always a BUT also in this world lol).

Is the word worth anything. What are companies paying to get high on Google Adwords. If you have found a word that people would pay a lot of money for you have found you Gold. And why is this important. Because companies will never pay for a word then they can sell and make money for. So if people are buying a word for … Hmm…. 10 dollars (yes I know that was high) they must make more money then 10 dollars for a click right?

I wasn’t going to write this much… I hope I didn’t lose you … Lol….. Yes yes I know your coffee is cold – sorry for that.

Yours
Henrik