Improving on SEO practices is something that most businesses constantly work on. The data returned from SEO-rich content displays what consumers enjoy viewing and what does not keep their attention. The content must be engaging and it must start with a headline that makes them want to read the content presented. Using these tools, your brand’s SEO performance will help meet company growth and sales goals.

1. Guest Post Tracker

Knowing where you can post content, as a company or writer, can be a real headache. Some websites stop taking guest posts and others only accept certain topics. Taking the time to use guest post tracker will provide you with a current list of websites that are accepting guest posts.

2. SEMrush

Monitoring the competition is a good thing. It takes hours upon hours to do this manually; the SEMRush tool runs analytics for you. You can also use the tool for researching advanced sets of keywords and competitor success. Seeing the real numbers returned will prompt your company to make changes to surpass the competition.

3. Link Research Tools

Have you ever taken the time to examine a reference link? Before including a link into your content, that may tarnish your reputation, use link research tools first. The data returned from simple research will tell you whether the source is credible.

4. Rank Ranger

Search engine rankings are important, but not as much as you think these days. The quality of the content is more important, but tracking your content and company rankings using a helpful tool called Rank Ranger is beneficial. Constant monitoring of search and page rankings helps make necessary improvements for better SEO results.

5. Un-Suck It

When writing an SEO article it is important to have good flow and sentence structure. The Un-Suck It tool is free to use and helps improve sentence structure, vocabulary, and overall flow. It helps content become more readable and shareable.

6. WebMeUp

Backlinking is tricky. It is an area that many companies struggle in. Utilizing the WebMeUp tool  helps you compare your link performance among several competitor’s links. Take the time to view the available charts and graphs before considering including a competitor link in your content as it may be a poor link to reference.

7. Google Keyword Planner

Building a planned list of keywords helps develop a content creation strategy. Keyword progression is important and using the Google Keyword Planner tool can help you see which keywords would be the most relevant. Using relevant keywords that are natural sounding and placed appropriately in content perform better.

8. InfiniGraph

Social media trends change quite often. InfiniGraph helps a company by tracking trends so that the creation of appropriate content and marketing strategies can take place. One of the benefits of using InfiniGraph is that real-time interactions are documented to help build a more positive reputation.

9. Whitespark

For sustainability and longevity purposes, building a local following is necessary. A tool called Whitespark helps build local listings by using a local citation finder. The tool locates the proper avenues for the business to be listed on and have content posted on.

10. Screaming Frog SEO Spider

Obtaining notifications or warnings that may affect SEO results or reputation is something to consider. The Screaming Frog SEO Spider tool provides that protection and is free-of-charge. It helps uncover problems before they occur.

Final Thoughts

It is important to create a budget for SEO tools. Some tools are free to use; others charge a small monthly fee, but also come with additional features. It is important to decide which areas of SEO these tools do improve the most and which make the most sense to meet your company goals.

Written by Charlie Robinson