Use of Author Tags for SEO

AuthorMost webmasters around the world would accept that the whole process of search engine optimization (SEO) is largely skewed towards complying with Google and its web policies.

This is primarily due to the fact that Google has become a supreme power that rules the web, prevailing from search listings to online advertising services, and many more.

Every action that Google executes reverberates across the online world, which is a testament to its dominance in the space. But one cannot undermine the fact that Google’s actions are taken with only two things in consideration, to appease its loyal user base and cement its stature as a quality service provider.


A recent development from Google is its ‘Authorship’ identity, which according to it enhances writer identity and minimizes spam activities.

In the SEO arena, the manner in which Google has created and sustained author tags in HTML and its usage has generated a lot of popularity and interest in the writers circle, mainly because it permits them to tag their work thereby providing insights to the reader about the writer and also reflecting legitimate work.

In today’s age of the paramount importance of the internet branding business, content development is at the forefront of all the activities conducted in a web-oriented business.

When a writer is instrumental in creating blogs or any other form of web content, author tags is an assured route to gaining acknowledgement and credibility in this revolutionary internet marketing trend.

Google is playing a crucial role here as it permits authors to associate their online content to their profile on Google Plus.

Your badge can include your particulars such as your name and preferably also a picture of yourself. Details such as these enable an element of authenticity, connection and readability with the writer and his content.

Also if someone is particularly interested in your kind of writing you could get added to their circle on Google+. This will enable them to simply read more of your work no matter where they have been sighted and also serve as a positive personal branding mechanism.

This complete sequence can osculate into an incontestable medium for SEO.


The purpose of author tags

The entire purpose of author tags is that the work that you have done which is all over the internet now has a profile, thereby enabling global visibility.

So even if you are a writer that does not write very often, you could still include the tag to your name within the content. For the few or many who wonder how to include these tags on your content is in reality a relatively simple process.

Once a writer is done writing on any topic that excites them, they can add then include their unique attributes in a link that will be redirected to their profile. Some of the primitive writing that you may have done also gets the author tag.

Content authentication has been a service that creative writers and authors alike have been longing for. In the age that we are in anyone is capable of falsely claiming that a particular article is their original piece of work and some of the stalwarts in journalism have indulged in such acts, leave alone the ones striving to carve a unique identity by penning their thoughts and views.

Given this crude reality, this new rage called an author tag serves to authenticate your work, build your individual brand, enhance your reputation online and help you penetrate global markets.

This new phenomenon that continues to cause ripples is easy to establish and with Google backing it, you can be rest assured!!




Andrea Walters, a freelance writer for – The Lowest-Priced Satellite TV in America. Click here


Henrik Sandberg

I am the founder of SeoCustomer and I love everything about SEO, SEM, Social Media Traffic and Link Building. Join our email club here at SeoCustomer and get blog updates and access to whitepapers about SEO.

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