Posts

How to Find Your Perfect PPC Daily Budget

I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.

The Low Down on Pay-Per-Click

Regardless of the type of website that you own, it is imperative to drive traffic to it. After all, unless you want to be the only person who will ever see it, you will need to take steps to let people know that your site exists.

7 Ways Local Business Can Benefit from Paid Search

When you hear experts preach the gospel of local SEO, they’re often praising a mixture of on-page and off-page tactics that result in natural rankings. The organic approach always makes a fine option for the simple that it’s cheap (often free) and works incredibly well. With that said, local businesses should not dismiss the value of going the premium route. That’s right. I’m talking about PPC advertising.
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Complete SeoCustomer Guide 2012 Q4 is ready

I am very happy to show you this Complete SeoCustomer Guide 2012 Q4. And it’s still free for all members of SeoCustomer. This guide contains all the post and articles from 3. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 159 pages.
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SEO vs. PPC - How to know which one is right for your business?

Who says there is competition only in business field! Well in the world of internet these days it’s a battle between Search Engine Optimization (SEO) and Pay per Click (PPC). As per the research made around 90% of the people who uses internet use various search engines like Google, Bing, yahoo and MSN to get information on the products and services which they are looking for.
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39 percent of search related traffic information from Google is now gone

Did you know that for over a year ago Google started to encrypting search by default for signed-in users? I just found a study from Optify that shows that 39 percent of the search related traffic from Google to our websites now is gone. Google will show the search terms as withheld. Qptify made a study with 424 websites with over 17,143,603 visits and 7.241.093 referring keywords. This way they could check out how seriously the “not provided” issue is.

AdWords Remarketing For Driving Traffic

However interesting your online marketing campaign may be, at the end of the day, there’s only so much it can do. It can certainly target your niche and bring in interested customers to your site, but it can’t convert all the incoming traffic into sales.
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Infographics about SEO SEM Link Building

I just came across all this awesome Infographics from Teach To Fish Digital and I wanted to share them with you guys. So time for coffee and Infographics.

Daily, Weekly and Monthly Routines with Google Adwords

Most of the small or medium sized businesses (SMBs) that spend money on Google Adwords don’t optimize their Google Adwords. So for all of you I have made this checklist. When I did some research for this article I found out that over half of the Adwords users haven’t checked their account in the past month and 25 percent haven’t logged in once in over 90 days. Amazing right?
How to do a PPC Audit

How to Do a PPC Audit

Many companies are spending tons of money on their PPC (Pay Per Click) on Google Adwords, Yahoo, Bing or even on social media like Facebook. So we have to give our PPC budget a review from time to time. How effective are our campaigns? Are we getting the maximum return of our investment?