Posts

How to Find Your Perfect PPC Daily Budget

I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.

Using AdWords for a More Effective SEO Strategy

Google AdWords is the alternative to search engine optimization, using advertising to bring in traffic instead of organic search results. At first glance, the two methods have very little in common, but they can be used together to create a more informed and effective marketing strategy on both fronts. From an SEO perspective, AdWords' main value lies in its potential to find and test keyword phrases with quick results.
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Complete SeoCustomer Guide 2012 Q4 is ready

I am very happy to show you this Complete SeoCustomer Guide 2012 Q4. And it’s still free for all members of SeoCustomer. This guide contains all the post and articles from 3. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 159 pages.
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39 percent of search related traffic information from Google is now gone

Did you know that for over a year ago Google started to encrypting search by default for signed-in users? I just found a study from Optify that shows that 39 percent of the search related traffic from Google to our websites now is gone. Google will show the search terms as withheld. Qptify made a study with 424 websites with over 17,143,603 visits and 7.241.093 referring keywords. This way they could check out how seriously the “not provided” issue is.

AdWords Remarketing For Driving Traffic

However interesting your online marketing campaign may be, at the end of the day, there’s only so much it can do. It can certainly target your niche and bring in interested customers to your site, but it can’t convert all the incoming traffic into sales.

Daily, Weekly and Monthly Routines with Google Adwords

Most of the small or medium sized businesses (SMBs) that spend money on Google Adwords don’t optimize their Google Adwords. So for all of you I have made this checklist. When I did some research for this article I found out that over half of the Adwords users haven’t checked their account in the past month and 25 percent haven’t logged in once in over 90 days. Amazing right?
How to do a PPC Audit

How to Do a PPC Audit

Many companies are spending tons of money on their PPC (Pay Per Click) on Google Adwords, Yahoo, Bing or even on social media like Facebook. So we have to give our PPC budget a review from time to time. How effective are our campaigns? Are we getting the maximum return of our investment?
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The War On Free Clicks - PPC vs SEO

How Pay-Per-Click (PPC) ads are taking over Google's search engine results. Give us something to think about right?

Benefits of Using Pay Per Click Search Engines

Digital marketing is essential to bring your website in front of your targeted audience. When you understand what Pay Per Click Search Engines are and what the advantage is of using the right ones for you and using them wisely, you’ll see why they are now a crucial part of any successful digital marketing plan.

Which PPC ad is the winner?

If you have been doing Google Adwords or other PPC ads, you know that you have to test your ads so you can get the right winner. But are you sure you have the right winner? Which metric should you use?