Posts

How to Find Your Perfect PPC Daily Budget

I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.

7 Ways Local Business Can Benefit from Paid Search

When you hear experts preach the gospel of local SEO, they’re often praising a mixture of on-page and off-page tactics that result in natural rankings. The organic approach always makes a fine option for the simple that it’s cheap (often free) and works incredibly well. With that said, local businesses should not dismiss the value of going the premium route. That’s right. I’m talking about PPC advertising.
,

How to Use Google Analytics to Find Longtail Keywords

Google Analytics is perhaps one of the most ideal assessment tools for startups, who wish to make it big in the online marketing realm and appear as a challenging competitor to its rivals. The records, metrics and the array of valuable information the analytics provide can truly improve the performance of a website. Apart from the information on the number of page views, traffic, and others, Google Analytics also provides precious information on the Keywords, which when tracked and implemented efficiently can bring about beneficial results. So before we proceed further, let’s just see briefly about keywords, and what they mean in SEO.
, , ,

Complete SeoCustomer Guide 2012 Q4 is ready

I am very happy to show you this Complete SeoCustomer Guide 2012 Q4. And it’s still free for all members of SeoCustomer. This guide contains all the post and articles from 3. Quarter 2012 about SEO, SEM, Social Media Traffic and Link Building – 159 pages.

Daily, Weekly and Monthly Routines with Google Adwords

Most of the small or medium sized businesses (SMBs) that spend money on Google Adwords don’t optimize their Google Adwords. So for all of you I have made this checklist. When I did some research for this article I found out that over half of the Adwords users haven’t checked their account in the past month and 25 percent haven’t logged in once in over 90 days. Amazing right?
How to do a PPC Audit

How to Do a PPC Audit

Many companies are spending tons of money on their PPC (Pay Per Click) on Google Adwords, Yahoo, Bing or even on social media like Facebook. So we have to give our PPC budget a review from time to time. How effective are our campaigns? Are we getting the maximum return of our investment?

The Good, the Bad and the Average - PPC Strategy

“The average tyrannies“ have you ever heard of that? Let say that we have 5 men who all are 2 meter tall - and 5 men who are 1.80 meter tall. Then you will tell say that the average height is 1.90 meter – right? The problem is that nobody is really 1.90 meter tall in this group of men. “The tyranny of averages is a phrase used in applied statistics to describe the often overlooked fact that the mean does not provide any information about the distribution of a data set or skewness, and that decisions or analysis based on this value—as opposed to median and standard deviation—may be faulty” (from Wikipedia).

Benefits of Using Pay Per Click Search Engines

Digital marketing is essential to bring your website in front of your targeted audience. When you understand what Pay Per Click Search Engines are and what the advantage is of using the right ones for you and using them wisely, you’ll see why they are now a crucial part of any successful digital marketing plan.

Which PPC ad is the winner?

If you have been doing Google Adwords or other PPC ads, you know that you have to test your ads so you can get the right winner. But are you sure you have the right winner? Which metric should you use?

The 2012 Facebook Advertising Report

When we are doing PPC most of us are using Google AdWords. But you can also put your ads on websites like Bing or Facebook. And Facebook ads have been here for some years now. Facebook is selling more and more ads. Take a look here. Facebook is expecting to sell for over 5 billion US dollars in 2012. Yes I will say it again over 5 billion US dollars.