Should Authors Care About Google Authorship In 2013 ?

OldBooksWhile it is true that the Copyright Act allows authors to protect their own content to a certain extent, the Internet is still very much in a Wild West stage, one during which there is never enough protection.

Google is contributing to developing the internet and helping authors who actually provide useful, original and quality content, while frowning down on those that use black-hat SEO techniques and manipulations that rely on technicalities.

Throughout the past few years the Google team has updated its search engine algorithm a number of times, and this year they are planning on implementing what they refer to as AuthorRank, a way in which they can measure the information quality, authority, and relevance of the content present on any given blog and website.

It combines traditional methods of measuring one’s page rank along with social media statistics which more often than not allow you to find out about a website’s reputation.

From the looks of it, as of now, Google is striving to turn the internet into a place where those who use black-hat SEO techniques fall into irrelevance while those that actually apply themselves and put in the necessary effort get the recognition they deserve.


Why Google Authorship is Important for Authors

So why precisely is this turn of events an important one for authors? Well, at the moment, Google is leading the internet search market, holding over 80% of it.

This means that if you are indeed serious about establishing an online business, then you will need to be in Google’s good graces, meaning you will have to implement the features advocated by the Google team.

If you don’t cater to the demands of Google, then in the end they are going to de-index your website, and you’ll have to rely on other search engines such as Yahoo! and Bing to bring in traffic, inevitably leaving you to fall behind your competition.

If you don’t employ any shady link schemes, ensure your traffic is organic, remain active, produce high-quality content and establish a presence in social media circles, then slowly but surely, Google will be increasing your search engine rankings, eventually placing you amongst the first ten results.

The only authors who are going to be disadvantaged by AuthorRank are the ones who duplicate articles, spin them and spam them; those that do not pay attention to the content itself.


How are the Calculations Made?

How is it possible for an algorithm to determine the relevance and quality of your content without making mistakes?

Well, the Google team has been working day and night for years now to come up with various complicated ways of measuring different statistics, such as website’s authority, the quality of the content, as well as its relevance to the rest of the website.

It should be said that the regular page rank will still remain in play, and you will have to perform some basic search engine optimization tasks you are probably already used to anyways.

The factors that will be taken into account include your page rank, your post frequency, the average amount of comments per post, the number of shares on Google+, the number of Google+ circles you are included in, the number of users that follow you through social media platforms, and the number of comments and connections you have made with other blog authors.



What you Can Do to Gain a Good AuthorRank

So what are you supposed to do in order to cater to this new algorithm?

Well, the answer is simple, although it might make some people unhappy: you will need to exclusively practice white-hat, healthy search engine optimization techniques and become as active as possible on major social media networks, especially Facebook, Twitter, and Google+.

To help you out, here are a few practical things you can start by implementing right now in your business method.

First, you could increase the amount of interaction you have with other website and blog owners, promoting each other’s content, commenting on each other’s posts, and so on and so forth.

Second, it is important that you make the most of what social networks have to offer, connecting with other authors and your clients through likes, comments and shares.

Third of all, remember to keep on sharing your content and posts using the social media platforms.

Finally, the point has to be stressed: make sure that your posts and comments are of high quality informative, relevant to the subject, and posted on a website that matters.


Author Bio – Jason Smith is an online manager for Right Lawyers – who are well versed with joint petition checklist. Jason likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.

Henrik Sandberg

I am the founder of SeoCustomer and I love everything about SEO, SEM, Social Media Traffic and Link Building. Join our email club here at SeoCustomer and get blog updates and access to whitepapers about SEO.

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