SEO vs. PPC – How to know which one is right for your business?
As per the research made around 90% of the people who uses internet use various search engines like Google, Bing, yahoo and MSN to get information on the products and services which they are looking for.
Almost everyone who searches for information type a keyword which is also known as Keyword which helps search engines bring up the required results which have natural organic listings also consisting of PPC advertisements.
But the bottom-line is not about the battle and who wins! It’s a question of which one would suit your business requirements. Keep reading the article for more details.
You need to pay to attract traffic to your website with the help of PPC advertising programs which are provided by Google Adwords, Yahoo Search Marketing etc.
These tools would help you to display your advertisement in sponsored section whenever the result related to your website is displayed. You would need to pay a certain amount of fee every time the user clicks on your website link. The amount however depends on how strong are your keywords.
On the other hand you could also attract more traffic to your website for free by getting high rankings in the natural listing results. Natural listing results are the results which are shown next to the sponsored sections.
All you have to remember is that you follow the SEO practices in an appropriate manner so that your website results appear on the first page more often whenever the visitor keys the words related to your product or services.
There may be some circumstances when your website might take some time to reach on the top of the page but then again the free, directed traffic would most likely be worth the deal.
But the question is which tactic is much better? To answer this question I would say it entirely depends upon the budget. If you have a huge budget go for PPC but if you are looking to save money by investing a little than SEO is better.
How much is my budget?
Before choosing SEO or PPC, you must first know how much you are going to invest in advertising your business on the web. It can be a good idea to start with a minimum amount of $5 to $10 per day set as your daily spending limit.
On the other hand if you have a very little budget than SEO is the best option. If you ask me I would say even if you have a little capital to invest go for PPC as it offers various benefits like faster testing and guard from SEO algorithm updates.
What are the CPC rates for my business?
Secondly, it depends on how are the CPCs for your industry. PPC allows the users to bid on how much they are ready to pay for a single click which is known as cost per click (CPC).
For instance if you are targeting people who are looking for “Cleaning industry services” you can make use of online software called Traffic Estimator which is a free Google External Keyword Research Tool.
You would see that the average CPC for this keyword is $2.76. On the other hand average CPCs can sometimes run as high as $30 thus making it difficult for your business to gain profit from PPC which means SEO is a better choice.
To conclude SEO and PPC can both be powerful. Last but not the least! Always make sure you get regular updates about Google’s policies as they change every now and then which means if today your website is on page 1 who knows tomorrow it might land up to page 6 of the page.
Matthew Anton is a professional online marketer offering search engine optimization services through Backlinksindexer
PS – Remember to check out the article How to find your perfect PPC budget here.