How to Use Social Media for SEO Purposes

There are lots of speculations about Social Media. Many feel that it might take the place of Search engines. There are people who feel that search engine optimization practices are gradually fading away.

On the other hand, some of them still believe that Search Engine Optimization has a long way to go. Whatever said and done, it has to be agreed that both have their own places in the industry and you can never say that one is better than the other.

When you make your presence felt in the industry, it will definitely have a positive impact on your Search Engine Optimization results.

Let’s take a look at some of the facts related to search engines.

  • Tweets have become an integral part of Google’s search results. For instance, when you search information for a particular topic, Google will pull all the Tweets that are related to the topic
  • Search Engines have started viewing Social Media sites more frequently. If you post any new information on your social networking site such as Facebook, chances are that Google will be viewing the information within an hour
  • Google trusts all the top rated Social Networking Sites and it ranks them accordingly

Here is a list of some of the Social Media sites that improve Search Engine Optimization

Linkedln – It is one of the Social Media that is dedicated to professionals and business owners. If you own a company, your employees can sign up for an account and start networking with people.After registering yourself, you need to select “Account and Settings” option which will be seen at the top of the page.

Select “My Profile” on the page and it will lead you to another option “Websites”. Choose the “Edit” link option.It will lead you to a different page where you can make changes to your Web sites. Now choose the “Other” button and start describing the site that you want to link to. It is also possible to link internal pages to the site.

Facebook – Using this social media you will not only be able to create your own personal profiles but you can also create fan pages. Just make sure that your profile contains all the necessary information such as websites and more.The appropriate keywords have to be inserted as well. Introduce your sites and products to the audience in the form of brief descriptions.

As far as fan pages are concerned, you need to make sure that blog posts are posted frequently. That makes it easier for your contents to get displayed on search engines when viewers look for them.It is better to use Networked Blogs applications which assist you to post the blogs on your Facebook wall. Also keep in mind that your profile needs to be made available to the public.

Twitter – This is one of the sites whose popularity is on the rise. Using this Social Media, you can use information for sharing with people who follow your profile.Irrespective of the type of content, you can share it with umpteen usersaround the globe.

It has a huge reach. Google has recently started to index tweets and it has proved to be beneficial for people who are trying to post their content through Twitter.Make it a point to use URLs that aren’t shortened because actual URLs are considered more relevant.


Andrea Walters, a freelance writer for MyTechHelp – a leader in providing support across various product brands and tech devices for individuals and small businesses in need of instant tech tech support

Henrik Sandberg

I am the founder of SeoCustomer and I love everything about SEO, SEM, Social Media Traffic and Link Building. Join our email club here at SeoCustomer and get blog updates and access to whitepapers about SEO.

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