How to Use Instagram as a Marketing Tool and to Boost Your Social Presence
It is also one of the social sites that are quickly becoming popular with companies or public figures who are looking to connect with their fans.
It operates on the same basis as Twitter where people are able to follow any person they are interested in.
Instagram is a marketing method that many individuals and companies are adopting to help create awareness. Here are some tips on what you need to do to increase the number of followers you have.
1. Post newsworthy and interesting content
This is probably obvious to most of the users of Instagram. The truth of the matter is that only interesting content should be posted for viewership. Anything less than that will be a disservice to yourself and your followers.
The aim of being on Instagram is to get noticed and if this is what you are after, then post things that are of interest to other people. Something that will generate a buzz so to speak. Always think about your audience before you post.
Unless you are someone famous who will get hits and comments regardless of what you put up. An approach that works is that one of putting yourself in the shoes of your follower.
Think of yourself as one of your followers and see the picture you are about to post from their point of view. If you saw it and would not like it and quickly skip it to view the next one, that is probably a good enough reason for you not to post your content to begin with.
It is better to put one picture that makes a huge impression that posting a million of them that make no impact.
2. Geo-tag photos and content that you put up
The application allows individuals to put up details of where the picture or pictures were taken. If you want to get more followers in Instagram, ensure that you always post a picture accompanied by details about where the picture was taken.
When you include the location of where the picture was taken, it will grouped together with every other photo available that was taken in that same location and that means other people who uploaded their geo mapped photos will be able to view yours as well.
There is a high chance that they will follow you since you visit the same places they do. If you have not been doing this already, then start now. It is never too late to start.
3. Like and Comment
You can’t expect to get noticed if you yourself do not notice the work of others. If you want to increase the number of your followers on Instagram, ensure that you like other people’s photos.
Do this especially for pictures that are most popular with the rest of the users. Narrow down your liking to pictures that are relevant to you though. Liking every picture that is posted will give people the impression that you are a serial liker so to speak. You don’t want to seem that way.
That’s the reason why you should like and comment with caution. Pick the ones that resonate with you and your interests. Much as liking every picture you see will lead to some people following you, be careful and pick followers that rank high on the Instagram platform.
If you like such posts, you are likely to get followed by serious individuals.
4. Use Hash Tags
Just like the Twitter platform, you can attach hash tags to every picture that you put up.
Many people who are prowling the Instagram platform often search for content they are looking for by looking for a particular hash tag. Kind of like how people type in particular keywords on a search engine to find what they are looking for.
It may seem like a tedious affair attaching tags to every post you put but it is well worth the effort when all is said and done. It is by far the most effective tool for getting noticed on Instagram.
More so when you are not very familiar with how Instagram works. Ensure that every hash tag you use has a relation to what the image on the picture is trying to portray. It doesn’t hurt to be creative when using this very effective tool.
If you set a trend then you are obviously going to get more followers.
5. Promote Yourself On All Platforms
Use other social network platforms to market yourself. If you already have a large following there, let them know that you are now using Instagram and urge or coerce them to follow you there. Make yourself known by putting yourself out there.