How to use Google Trends as a Keyword Selection Tool

When you are looking for a way to find your keywords for your SEO or for your PPC – you have a lot of free tools you can use for your research.

If you are searching for “used cars” you can get information about how many people are conducting a search for that special word or words. Use free tools like Google Keyword Tool. Or you can use WordTracker.

You will get the information about how many times a phrase is searched for, and  information about words or phrases that are very close to your target keyword. So in our example you will maybe get information about “blue cars” or “new cars”

But with Google Trends you can go much further. First of all it will show you how popular the keyword is over time, showing if your keywords popularity is rising, falling or staying steady.

So let’s say you are not sure if you want to do SEO for the term “blue cars” or “black cars”. Go to the search” and you will see this picture. Don’t write the quote marks, you just write the phrases with a comma between the search phrases. You can compare up to 5 different words or phrases.


















So the “black cars” phrase is very steady and the “blue cars” phrase is rising and falling but is always higher than the phrase black cars.

Google Trends is also a very quick way to get information about singular or plural version of your searched keyword or phrase. Here I will compare “blue car” or “blue cars”.



















Here you can see that there will be much more traffic for the word car than for the word cars.
















To the right you will see the volume of news stories related to your keyword. Below you can see the result from selected cities, selected world regions and by selected world languages.


Google Trend can’t tell you everything

Use Google Tend as a keyword tool. But you will need more research. Google Trend can’t tell you how many times a keyword has been searched. You can compare two or more graphs but not the actual number of searches.

Even though you found the most popular keyword or phrase it doesn’t tell you how competitive the market for that keyword is.

Maybe you will have no change at all to get into top10 for the phrase “Blue Cars” but you will have a great change for the phrase “Black cars” even though the popularity is much lower. And therefor you can get more traffic from that phrase.


Use Google Trend as an inspiration

Start using Google Trend and get inspired. And when you have found a word or two you will need to go to tools like Google Keyword Tool. But Google Trend is a great tool.

And yes.. It’s FREE.


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Henrik Sandberg

I am the founder of SeoCustomer and I love everything about SEO, SEM, Social Media Traffic and Link Building. Join our email club here at SeoCustomer and get blog updates and access to whitepapers about SEO.

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