How to find your keywords… hmm

Well…. so many potential keywords. Where to start… Well if I was Columbus (do you know that TV show?) I would follow the money.

Let me go step by step in showing you what to do in getting the right keywords for your website. Okay did you get your coffee? If yes.. lets start…

1. First of all find the most relevant keywords for your business. If you are in the business of selling cars. Your relevant keyword is car. But if you can make it more clear – it will work much better for you. Maybe your real business is Used Cars. So be as precise as possible.

One way to to find keywords and get ideas is to go to Google Keywords Tool. Try it now. Type in the words Used Cars – and suddenly you will get over 100 new ideas. Easy right?

Now take away all the keywords that is not relevant for your business. Google dont know everything (wow did I write that – lol).

2. Second be sure that your SEO keywords get enough traffic. Maybe you have found your perfect SEO keyword but nobody is really looking for that. You could have found “Used hybrid cars for families with dogs” (yes I know its long – but I had to come up with something).

The traffic for that phase is just to small. So how do you check the traffic? Well the Google Keywords Tool is helping you here too. You can check how much traffic there is on the internet.

3. Competition is important. Many you have found that the best keyword is “Used Cars” – very very relevant and tons of traffic. But I am afraid you will get a problem. There are a lot of companies selling used cars – and a lot of them already have a lot of traffic, backlinks and so on. So it will be very hard for you to get on the first page when people are seaching for used cars. So you will have to check out the top 10 companies using that word phase.

There are different programs on the internet that can tell you about the competition. I use a program called Market Samurai. Here you can quick check out if there are companies on the market that are relative new, who has few backlinks, low page rank and so on. In other words – can you make it for the first page on Google (or other seach engines).

Another could be SEO Power Suite. (please write back to me if you know other programs and the best are FREE programs of course).

How to check competition in Market Samurai

check competition, market samurai

Try the Market Samurai for free by clicking on the banner below here

Now we are almost there. We only need to check one more thing. Do you still have coffee in the cup?

4. The last good thing to check is Commerciality. And why? Well maybe you have found a perfect relevant keyword with a tons of traffic and you can see that you can make it to the first page – BUT … (yes yes I know there’s always a BUT also in this world lol).

Is the word worth anything. What are companies paying to get high on Google Adwords. If you have found a word that people would pay a lot of money for you have found you Gold. And why is this importent. Because companies will never pay for a word then they can sell and make money for. So if people are buying a word for … hmmm…. 10 dollars (yes I know that was high) they must make more money then 10 dollars for a click right?

I wasnt going to write this much… I hope I didnt lost you … lol….. yes yes I know your coffee is cold – sorry for that.

Yours
Henrik

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hesa says:

November 17, 2011 at 11:54 pm

Thx .. best regards Henrik

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