Getting B2B leads from Google Analytic and Boost your Sale Now
Let me show you step by step how you can increase your online marketing ROI by over 30 percent just by using this free technique.
Do you know that you can get a very deep insight about who visits your website? And they don’t even have to sign up for a newsletter or fill out a form. That is possible. And the best part is that it’s absolutely free.
In fact B2B companies can find the names of the companies who are just browsing your site. And you can get a list telling you which pages they are looking at?
Well I am sure some of you already know that. But let me show you have to set up your Google Analytic step by step.
Normally B2B companies don’t have as many visitors on their site as B2C companies. And the traffic volumes are very often much too low to extract any useable data for the company.
On the other hand – typically a B2B visitor will spend more time on a website than a B2C visitor.
A lot of the B2B companies are using the Google Adwords to drive traffic to their site – but the prices for these online ads are getting higher and higher. Most of the traffic to B2B have an interest in the company’s product or service, but most of them are leaving the website again without buying anything.
Step by Step
Okay let me show you the trick step by step.
First you need to open your Google Analytic and choose the “custom reporting”, and choose “+new custom report”.
Now you should be ready to build your report.
First write a title for your report, and a name for the content.
Choose the “explorer” box.
Now to the fun part. From the blue metrics box you select
- Visits
- Pageviews
- New visits
- Unique visitors
- Pages/visits
Just choose one at the time. Now in the green dimension drilldowns box you you will select:
- Country/territory
- Service provider
- Page
Remember to pick them in that order.
Now we are almost done. Just click the save button.
Now try and run the report
First you get a view with the countries.
Click on one of the countries. Now you will see a list of all the service providers for each one of your visitors.
Some of your visitors are from Internet service providers or universities but if you scroll down the list you will start to see visitors who are accessing you from identifiable corporate networks.
Now click on a company name and you will see which pages they have been looking at.
You can’t see which person who has been looking at your site, but maybe the sales team has been working on a customer, so they probably know a person from the company. Or you can go to your LinkedIn account and see if you can find the names of the persons working in that company..
Now you can go back to edit your report. You will see the word Filters.
You will need to add some filters so you can read rid of the some of the internet service providers or universities. So you will get a list with the company names.
Another great feature is that you can send this report automatically to your mail or your sales departments mail every day or every week.
This report is an excellent tool for detecting early interest from a larger organization. Now be sure you use your knowledge and contact the company. And as I wrote in the beginning – some companies have increased their online marketing ROI by over 30 percent using this technique.
Good luck
Henrik
Comments (20)
This is one great discovery! I’ve always wanted to see company’s who take interest in my products and this is such an efficient way to determine who they are and get in touch with them. Thanks for the salutary share!
Hello Joy… yes its amazing what you can tell about the visitors on your website.. Have a super duper day out there, Henrik
Thanks for sharing this remarkable tool, I could definitely put it to good use when I put together a mailing list or directory of potential customers and the what came as a big surprise to me is the fact that it’s free! Amazing!
Hello Kristine.. Recently I have been contacted by 2 or 3 companies trying to sell me the same kind of information as I can make myself for a price of around 500 – 600 dollars a month… all the best to you as always, Henrik
This is really very useful information. I am working on indiatouram.com which is website for Indian tourism and this info is going to help me lot. Thank very much !!!
Hello Prashant – I really think its amazing how much info you can get from Google Analytic – and special about how are visiting your website… all the best to you, Henrik
Thanks for such a great trick and tip! Always have wondered about how to get a chunk of information like this. You may guess that shuold be a way… but how? You are great!
lol… well I am glad you can use the input Jorge – have a great day, Henrik
Will be looking forward to more of your informative posts! Thanks for sharing such heads up made especially for those who are very particular with their progress
Hello Veronica – thx for your comment, did you join the email club too? I send out an email around once a week, so your inbox will not be spammed (well not by me at least lol), all the best to you, Henrik
Google Analytics has helped a lot of internet marketers and bloggers for a long time. Its B2B feature definitely is a treasure! Knowing how to use it efficiently for the benefit of your website can definitely help you reap more sales.
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Hello Stacey, yes.. and my experience tells me, that not many of the B2B companies use the information they can get from analysing their website, best regards, Henrik
Very clear and helpful walk through, thank you!
This could really be a great help for the sales guys – while not give the companies who have visit your site a call, a visit or a letter… take care, Henrik
A one-of-a-kind and informative article, especially for people who would always want to keep track of their sites’ progress. Thank you!
Hello Kelly.. thank you, have a great day out there, all the best to you Henrik
It’s amazing how in-depth analysis can ultimately give us the ability to check who our visitors are and take the necessary steps to reach out to them. Thanks Henrik and More Power!
Hello Clara.. I think that if businesses use the information about their visitors … by sending the company a letter, mail, phonecall… something… they could some new income… yes power to SEO and marketing lol… have a great day Clara, all the best to you, Henrik
Learning more about the performance of your website gives you standards on how you can further your efforts. Google Analytics is definitely a big help in knowing your market’s interest and the audience your blog caters to. This, in turn, can reap you lots of income.
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I am going to speak to 15 or 20 translators here in Denmark later about social media.. and I think after I show them how to get started with social media.. will show them this little trick about B2B leads from Google Analytic. This way marketing/SEO will turn into a money machine for them. Chat and post on social media, get visits and get knowledge about your visitors… and this knowledge can get them some jobs.. and income for them.., Have a great day Sandra, take care, Henrik